Evans Young
Dallas-Fort Worth,TX
Summary
Six years of experience in brand management, client relations, and digital marketing. Proven track record in managing ad accounts and executing successful campaigns on platforms including Meta, TikTok, Snapchat, Reddit, Google, and YouTube. Expertise in DOOH and CTV advertising, with a focus on developing targeted strategies that effectively engage audiences. Committed to leveraging data-driven insights to enhance product visibility for businesses.
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
All Around Creative
06.2025 - Current
- Managed paid media and social across Google Ads, Meta, and LinkedIn, driving 18–25% CPA improvements.
- Built and automated SaaS email marketing in HubSpot, increasing open rates by ~27% and improving click-through rates by 15–20% through segmentation, A/B testing, and behavioral workflows.
- Built reporting dashboards to track CAC, ROAS, MQLs, SQLs, and pipeline performance.
- Conducted SEO and AEO audits and executed growth roadmaps that increased qualified organic traffic by 20–40% across Google and AI-powered search platforms.
- Built and managed WordPress websites using Elementor, including landing pages, blog content,and conversion optimization.
- Supported Digital Strategists and Account Managers with execution, reporting, and project management across multiple high-spend client accounts.
PPC Analyst
SmartSites
06.2024 - Current
- Developed and implemented PPC ad account strategies for Google, overseeing campaign execution from start to finish.
- Managed and coordinated 15+ client accounts, ensuring seamless project delivery and maintaining consistent communication.
- Led PPC campaigns across various industries, including SaaS, home services, e-commerce, and other diverse niches.
- Built and maintained a client retention rate of 82% through proactive communication and strategic account management.
- Provided consulting support for lead generation, helping the sales team achieve a 15% higher client close rate.
- Upsold and cross-sold additional services to clients, contributing to a 5% increase in company revenue.
- Wrote and developed marketing copy and strategies to engage target audiences and drive conversions.
Digital Marketing Specialist
DCW Media
06.2022 - 06.2024
- Managed ad accounts across Google, Meta, TikTok, and DSP platforms, overseeing over $50K in ad spend.
- Developed SOPs, templates, and processes that increased departmental productivity by 13%.
- Created and implemented marketing strategies to drive business growth.
- Boosted department revenue by 28% while maintaining a high account retention rate.
- Presented to clients and maintained strong client relationships.
- Assisted in scaling client accounts and improving departmental margins.
Digital Marketer
Lifeblue Digital
01.2022 - 06.2022
- Developed content strategy focused on SEO content optimization.
- Conducted consumer research to enhance targeting and messaging.
- Generated reports using Google Analytics to track performance and insights.
- Led lead generation efforts, including prospecting, cold outreach, and inbound strategies.
- Contributed to brand strategy for an in-house SaaS product, including brand design and mission statement development.
Social Media Manager
HBS Brand Design
06.2021 - 12.2021
- Delivered brand strategy presentations to clients.
- Conducted market research to inform strategic decisions.
- Assisted in developing logo concepts and designs.
- Created and managed content across various platforms.
- Managed multiple client accounts and coordinated various tasks.
- Oversaw social media posting and account management.
Education
Associate of Science - Science
DCCD College
Dallas, TX06.2018
Skills
- Hubspot
- Front-End Development
- Digital strategy development
- Data analysis
- Programmatic advertisement
- Customer relationship management
- Prospecting and telemarketing
- Upselling and cross selling
Timeline
Digital Marketing Specialist
All Around Creative
06.2025 - Current
PPC Analyst
SmartSites
06.2024 - Current
Digital Marketing Specialist
DCW Media
06.2022 - 06.2024
Digital Marketer
Lifeblue Digital
01.2022 - 06.2022
Social Media Manager
HBS Brand Design
06.2021 - 12.2021
Associate of Science - Science
DCCD College