Eve Fry
Digital Marketing Director
Logan,UT
Summary
Passionate Digital Marketing Executive with expertise identifying market trends and customer needs to create highly targeted campaigns in the eCommerce industry. Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for implementing multiple digital projects within budget and exceeding KPI goals.
Overview
8
8
years of professional experience
Work History
Digital Marketing Director
Legends
8 2022 - Current
- Developed, implemented, and maintained digital marketing strategy for over 40 Global Sports brands.
- Increased customer engagement, brand awareness, and revenue through SEO, Email, Paid Media, Affiliates, and Traditional media strategies.
- Facilitated key cross-channel projects that led to operational efficiencies, higher site conversion rates, and improved ROI.
- Identified talent and grew digital marketing team through hiring 5 additional team members.
- Managed digital advertising budgets, ensuring efficient allocation of resources for optimal ROI.
- Analyzed key performance indicators, continually refining tactics for maximum effectiveness.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Sr. Lifecycle Strategist
Tinuiti
3 2022 - 5 2023
- Partnered with +10 eCommerce clients to deliver premium integrated marketing strategies across their Email, SMS, Web Push, and Native App platforms.
- Responsible for managing client relationships, driving revenue, and prioritizing projects based on monthly budgets.
- Increased Specialized Bicycles' email list size by 79% YoY with addition of 9 countries in 2022.
- Expanded customer reach and increased conversion rates by over 1,770% YoY with introduction of Web Push for Estée Lauder.
- Successfully launched Brooks Running Shoes' Canadian eCommerce site, email, and SMS programs.
- Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
Email Marketing Specialist
Build.com
01.2017 - 03.2022
- Worked closely with internal stakeholders to develop monthly marketing calendars and impactful campaigns to meet KPI goals.
- Increased Web Push conversion rate by 28%, and Web Push YoY revenue by 241% by introducing new automation strategies.
- Doubled transactional revenue in less than 90 days by implementing robust SMS program.
- Met and exceeded KPI goals for Email, Web Push, SMS, and Native App Push Notifications.
- Boosted click-through rates by incorporating compelling calls-to-action and visually appealing designs in B2B and B2C emails.
Education
Bachelor of Arts - English Literature
CSU Chico
Chico, CA 05.2013 - 01.2018
Skills
Brand Management
Data Analysis
Relationship Building
Team Leadership
Social Media Strategy
Budget Management
Affiliate Marketing
SEO
Paid Advertising
CRM Management
Market Research Analysis
Brand Management
Timeline
Email Marketing Specialist
Build.com
01.2017 - 03.2022
Bachelor of Arts - English Literature
CSU Chico
05.2013 - 01.2018
Digital Marketing Director
Legends
8 2022 - Current
Sr. Lifecycle Strategist
Tinuiti
3 2022 - 5 2023