Summary
Overview
Work History
Education
Skills
Work Availability
Timeline
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Eve Fry

Eve Fry

Logan,UT

Summary

Innovative Marketing leader with 6+ years of experience delivering exceptional marketing campaigns, and content based on established and innovative strategies. Data-driven and collaborative professional bringing expertise in email and sms marketing. Detail-oriented, attentive and decisive leader with a passion for people and fast-paced environments.

Overview

7
7
years of professional experience

Work History

SR. CRM MANAGER

LEGENDS GLOBAL MARKETING
08.2022 - Current
  • Established, implemented and optimized email marketing strategies based on revenue and engagement targets, client needs, market data, and budget factors.
  • Led team of six marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Launched successful email and sms campaigns that achieved goals for increased website traffic and revenue.
  • Worked within Klaviyo, SFMC, Hubspot, and Braze to launch and maintain email and sms campaigns
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

EMAIL MARKETING MANAGER

CAMP CHEF
03.2021 - 11.2023
  • Led a diverse marketing team in creating and implementing email marketing, social media, and affiliate marketing strategies
  • Created complex customer flows and audience segmentation within Salesforce Marketing Cloud for email and sms campaigns
  • Increased the active email subscribers list from 220k subscribers to 450k in first year at the company
  • Worked with influencers and T.V personalities like Guy Fierri in our affiliate marketing program to increase brand loyalty and conversions
  • Collaborated with cross-functional teams like sales, design, photography, and product engineering to create marketing campaigns that align with key business initiatives

EMAIL MARKETING SPECIALIST

BUILD.COM
01.2017 - 03.2021
  • Focused on Email Marketing, SMS, Mobile App Notifications, and Browser Push Notifications for both DTC and B2B audiences
  • Responsible for coding all promotional and content based emails for Build.com and Build's niche sites
  • Followed strict guidelines under GDPR and CAN-Spam laws
  • Led meetings with key vendors and multiple internal departments to discuss strategy, contracts, and platform optimization
  • Conducted continuous market research to maintain a competitive edge in our ever-changing market
  • Increase BPN revenue performance by 241% from, Raised the average BPN conversion rate from 1.99% to 27.84%
  • Raised email click rate from 2.4% to 5.3% by implementing a more personalized, behavior-based strategy in our ad hoc campaigns

Education

B.A. - English Literature

California State University

Skills

  • Skilled with Klaviyo, Hubspot, Hootsuite, Marketo, Braze, SFMC, Listrak, Attentive, and Sailthru
  • Google Analytics and Adobe Analytics
  • Workday, Trello, Notion, and Asana
  • Lifecycle Marketing, Seasonal Campaigns, Loyalty Programs, and Lead Generation
  • People Management
  • Project Management
  • Email Design
  • HTML and CSS
  • Copy Writing
  • Photoshop and Adobe XD
  • B2B Marketing
  • B2C Marketing

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

SR. CRM MANAGER

LEGENDS GLOBAL MARKETING
08.2022 - Current

EMAIL MARKETING MANAGER

CAMP CHEF
03.2021 - 11.2023

EMAIL MARKETING SPECIALIST

BUILD.COM
01.2017 - 03.2021

B.A. - English Literature

California State University

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Eve Fry