Eve Griffin
Pittsburgh
Summary
Strategic partnerships professional with 15+ years of experience driving business growth through collaborative alliances across marketing, retail, and education sectors. Expertise in partnership development, relationship management, and cross-functional implementation. Proven success in negotiating high-value partnerships, creating commercialization strategies, and aligning partnership initiatives with organizational objectives. Background in sales leadership provides a strong foundation for identifying valuable partnership opportunities and driving mutually beneficial outcomes.
Senior management professional, bringing strategic leadership and operational excellence to drive organizational success. Skilled in project management, team collaboration, and process optimization with keen focus on achieving results. Adept at navigating complex challenges, fostering culture of accountability, and adapting to evolving business needs. Known for strong decision-making, effective communication, and building high-performing teams.
Overview
21
21
years of professional experience
Work History
Senior Manager, Strategic Partnerships
GNC
04.2024 - Current
- Lead large-scale enterprise partnerships from initial contract negotiations through all facets of implementation, including marketing, commercialization, merchandising, and operations
- Develop comprehensive partnership strategies that align with company revenue goals and brand positioning
- Identify, evaluate, and secure strategic partnership opportunities with complementary brands to expand market reach and drive customer acquisition
- Serve as primary point of contact and relationship manager for key partners, ensuring alignment of objectives and timely resolution of issues
- Create and present detailed partnership performance analytics to C-suite executives, showcasing ROI and growth opportunities
- Coordinate cross-functional teams across marketing, product development, and operations to ensure seamless partnership integration
- Implement standardized processes for partnership evaluation, onboarding, and performance monitoring
- Negotiate favorable contract terms to maximize revenue potential while maintaining brand integrity
- Drive merchandising strategies for partner products across 2,500+ retail locations nationwide
- Collaborate with digital marketing team to create cohesive omnichannel experiences for partnership activations
Director of Agency Development
Level Agency
04.2023 - 04.2024
- Developed and managed strategic agency partnerships to extend service capabilities and create mutual growth opportunities
- Identified complementary agency partners based on market analysis and client needs assessment
- Created partnership evaluation framework and onboarding process for new agency collaborations
- Established revenue-sharing models and joint service offerings with partner agencies
- Built collaborative workflows between internal teams and external partners to deliver integrated solutions
- Managed team responsible for partnership cultivation and maintenance with $3M+ revenue impact
- Worked cross-functionally to develop partnership marketing materials and co-branded presentations
Head of Growth
Barkley (formerly Smiths Agency)
10.2021 - 12.2022
- Established strategic partnerships with complementary service providers to create comprehensive F&B marketing solutions
- Developed alliance program with technology vendors, media companies, and specialized consultancies
- Created partnership framework for evaluating and prioritizing potential collaborations based on client needs
- Facilitated partner integration into full-service agency offerings including strategy, creative, and digital
- Managed partner relationships to ensure consistent service quality and alignment with agency standards
- Collaborated with agency leadership to identify partnership opportunities that addressed capability gaps
- Developed co-marketing initiatives with strategic partners to reach new client segments
Director, Partnership Development
Sparq Designs
11.2016 - 10.2021
- Conceived and implemented comprehensive partnership strategy for digital marketing agency
- Built ecosystem of over 100 strategic partners across diverse verticals including medical, tech, SaaS, and manufacturing
- Created mutually beneficial alliance structures with complementary service providers and technology vendors
- Developed partner program tiers with differentiated benefits and requirements based on partner value
- Negotiated partner agreements with favorable terms for referrals, co-marketing, and service integration
- Exceeded partnership revenue targets by average of 10% throughout tenure
- Represented agency as speaker and thought leader at industry conferences and trade shows
- Established processes for partner onboarding, relationship management, and performance measurement
- Collaborated with operations team to ensure seamless delivery of partner-involved client projects
Director of Business Development, Strategic Partnerships - SaaS
SnapRetail / SnapRx
05.2015 - 11.2016
- Designed and executed comprehensive partnership strategy for retail-focused SaaS platform
- Cultivated and managed relationships with over 100 strategic partners across gift, home, apparel, pharmacy, and technology sectors
- Developed partner ecosystem that drove customer acquisition, retention, and platform engagement
- Created co-marketing programs with partners to extend market reach and generate qualified leads
- Established technology integration partnerships to enhance platform functionality and user experience
- Developed and measured KPIs for partnership program success, consistently exceeding revenue targets
- Represented company as industry thought leader at major retail trade shows with audiences up to 10k attendees
- Served as liaison between partner organizations and internal product, marketing, and sales teams
Sales Manager - SaaS
SnapRetail / SnapRx
06.2014 - 05.2015
- Led and managed a team of Account Managers
- Conducted consultative interviews with clients regarding revenue goals and marketing strategies
- Provided forecasts and projections to CEO and Executive committee
- Facilitated coaching sessions with staff while maintaining personal sales goals
- Responsible for trade show management, presentations, and marketing consultations with clients
- Assisted in developing new sales processes, CRM updates, and pricing structure changes
Retail Marketing Specialist - SaaS
SnapRetail / SnapRx
12.2012 - 05.2014
- Supported e-marketing solution for independent retailers
- Helped develop system for customized emails and social media campaigns
- Provided retailers with tools and strategies to boost sales and customer engagement
Admissions Manager, Practical Training and Development
EDMC
03.2008 - 01.2012
- Successfully enrolled over 1500 new students for The Art Institute of Pittsburgh, Online Division
- Managed education team of up to 18 representatives including admissions representatives, financial aid officers, and academic counselors
- Expert in all operational aspects of admissions including recruitment, financial aid, curriculum development, FERPA compliance, and enrollment processes
- Developed innovative strategies to motivate and train team members to exceed recruitment and retention goals
- Consistently met or exceeded quarterly recruitment and retention targets
- Facilitated trainings and coaching sessions for admissions team
- Provided Executive Committee with accurate enrollment forecasts
Project Associate
EDMC
04.2007 - 03.2008
- Supervised admissions pod of approximately 8 representatives
- Conducted daily entrance interviews with prospective students
- Assisted students and parents through admissions and financial aid processes
- Held daily accountability meetings and reported data to Director of Admissions
Assistant Director of Admissions
EDMC
02.2004 - 04.2007
- Contacted high volume of inquiries and conducted full admissions interviews
- Exceeded all enrollment goals in first year as ADA
- Relocated to Phoenix location to assist with training and development of new site
- Specialized in sales and admissions-centered conversation techniques
Education
Bachelor's Degree -
West Virginia University
05-2003
Skills
- Partnership Strategy Development
- Partner Relationship Management
- Partnership Negotiation & Contracts
- Partner Marketing & Commercialization
- Cross-functional Collaboration
- Partnership Program Development
- Partnership Analytics & ROI Measurement
- Alliance Management
- Go-to-Market Strategy
- Vendor/Partner Ecosystem Development
- Omnichannel Partnership Integration
- Data-driven decision making
- Proposal development
- Brand alignment
- Partnership evaluation
- Attention to detail
LinkedIn Profile
www.linkedin.com/evegriffin1/
My LinkedIn profile showcases my comprehensive professional journey, industry certifications, and community involvement initiatives. It also features testimonials from colleagues and partners that highlight my collaborative approach, strategic mindset, and commitment to building successful, mutually beneficial partnerships
Timeline
Senior Manager, Strategic Partnerships
GNC
04.2024 - Current
Director of Agency Development
Level Agency
04.2023 - 04.2024
Head of Growth
Barkley (formerly Smiths Agency)
10.2021 - 12.2022
Director, Partnership Development
Sparq Designs
11.2016 - 10.2021
Director of Business Development, Strategic Partnerships - SaaS
SnapRetail / SnapRx
05.2015 - 11.2016
Sales Manager - SaaS
SnapRetail / SnapRx
06.2014 - 05.2015
Retail Marketing Specialist - SaaS
SnapRetail / SnapRx
12.2012 - 05.2014
Admissions Manager, Practical Training and Development
EDMC
03.2008 - 01.2012
Project Associate
EDMC
04.2007 - 03.2008
Assistant Director of Admissions
EDMC
02.2004 - 04.2007
Bachelor's Degree -
West Virginia University
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