Summary
Overview
Work History
Education
Skills
Timeline
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Eve Stein-Krause

West Hollywood,United States

Summary

Professional Public Relations Executive with 5 years of experience in devising successful media strategies and orchestrating special events. Meticulous in managing and carrying out special events by arranging for media presence, composing written documents, booking photographers, reserving event venues and preparing eye-catching graphics. Highly adept in authoring speeches, press releases, and marketing materials.

Overview

6
6
years of professional experience

Work History

Public Relations Account Executive

Blended Strategy Group
04.2024 - Current
  • Building new and growing old relationships with relevant contacts across all media and thought-leaders to increase industry awareness
  • Complete written materials including press releases, exec bios, pitches, and media communications (i.e fact sheets)
  • Helping coordinate launch activations including media/influencer events, products mailer
  • Continuously research relevant industry news to stay ahead as well as various opportunities for clients (i.e awards, speaking opportunities, gifting suites, etc)
  • Work cross-functionally across talent, social media, and affiliate teams

Brand Experience Lead

Neiman Marcus Group
01.2024 - 04.2024
  • Planning a seasonal events calendar
  • Managing invoices, budgets, and forecasts as needed
  • Generating excitement around the NMG Brand by supporting the creation of compelling activations and events; balancing this with a commercial mindset to help events generate both short and long-term ROIs with clear selling goals
  • Managing scheduling internally and externally, as well as planning, execution, production, breakdown, and reporting of events and activations
  • Creating collateral for invitations, letters and social media assets
  • Supporting the All Heart program in-store and helping coordinate community service projects for store team in partnership with Human Resources and other store teams as applicable
  • Collaborating with cross-functional teams to gather relevant data and metrics, ensuring comprehensive reporting that covers store metrics, sales plans, and productivity

Regional Market Coordinator

Neiman Marcus Group
01.2023 - 12.2023
  • Developing customized reports based on leadership requirements, tailoring insights to address specific business needs and strategic goals
  • Providing actionable recommendations based on data analysis to optimize marketing strategies, improve store performance, and enhance customer engagement
  • Utilized data visualization tools, such as Tableau or Power BI, to create visually compelling and easily understandable reports for executives, providing insights into the performance of various initiatives
  • Collecting information and preparing high quality, executive-level PowerPoint presentations, Word documents, and Excel spreadsheets for use in discussions/meetings
  • Partnered with the buying office to plan and execute special in-store activations and promotional strategies, such as trunk shows, brand activations, GWPs, and more

Metro Market Coordinator

Neiman Marcus Group
01.2022 - 01.2023
  • Uncovered marketing prospects through a thorough examination of the competitive landscape, market trends, and industry best practices
  • Proactively monitoring market/store calendars; inclusive of store visits, events and training/educational needs
  • Being the liaison between Capital One and the Midwest Market's associates by making sure we were hitting our monthly goals on opening up new accounts
  • Leading the Midwest Market's charity coordination with Neiman Marcus' All Heart Organization

Brand Manager

Azeeza
09.2022 - 12.2022
  • Engaged in the showroom market as necessary, strategically choosing accounts to optimize business results
  • Maintaining organization in the showroom
  • Scheduling showroom appointments
  • Utilizing Shopify to monitor product movement
  • Building relationships with third-party vendors
  • Assisting with the set-up and producing of photoshoots for the brand

Account Executive

Yelp
08.2019 - 05.2020
  • Educating, strategizing and successfully selling Yelp advertising programs through outbound sales calls
  • Being an expert in Yelp’s advertising solutions, and adapt product recommendations quickly to suit client needs
  • Achieving and exceeding monthly sales goals
  • Working directly with local business to help them achieve their business goals.

Education

Bachelor Degree - Communications, Marketing, Business Administration

University of Arizona
Tucson, AZ
05.2019

Skills

  • Press release writing
  • KOL relationships
  • Brand messaging
  • PR strategy development
  • Event coordination
  • Relationship building
  • Cross-functional collaboration
  • Community relations
  • Internal communications
  • Pitching
  • Media relations
  • Analytics reporting

Timeline

Public Relations Account Executive

Blended Strategy Group
04.2024 - Current

Brand Experience Lead

Neiman Marcus Group
01.2024 - 04.2024

Regional Market Coordinator

Neiman Marcus Group
01.2023 - 12.2023

Brand Manager

Azeeza
09.2022 - 12.2022

Metro Market Coordinator

Neiman Marcus Group
01.2022 - 01.2023

Account Executive

Yelp
08.2019 - 05.2020

Bachelor Degree - Communications, Marketing, Business Administration

University of Arizona

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