EVE WATSON
Miami
Summary
An Initiative-Taking and Experienced Planner who Excels at Leading through Transition. A Strong Decision Maker with Extensive Buying, Planning, Forecasting, and Project Management Experience. Results-Driven, Problem-Solving and Customer-Focused with Excellent Business Judgment and Plan Execution.
Overview
20
20
years of professional experience
Work History
On-Air Planner
QVC Group
01.2022 - Current
- Develop and execute strategies for on-air product presentations to achieve category and show sales and margin goals.
- Analyze buys and partner with Buying and Digital Planning to determine ideal promotional postures and Event participation.
- Areas of responsibility have included Electronics, Kitchen Electrics – both National and DDGS Brands – and Food.
- Planning Lead: Finally Friday! with Marlo (YR24: $4.9M, 86% AR), Now That's Tasty! with Guy (YR24: $2.4M, 90% AR)
- HSN Quick Buy Team member Q1 2025: +$248k yoy: HSN Q4 Gifting Team member Q4 2024 $544k, 84% AR
Managing Member
MASON ADVISORY LLC
01.2019 - 01.2021
- Delivered strategic advice and analytical services to digitally native businesses in the specialty apparel, beauty and wellness, and home accessories sectors. Clients included: Whonder Apparel Group LLC, Blkxs Lashes, and True Collectables.
- Designed business tools used to track inventory, monitor business performance, and manage projects.
- Provided guidance on sales planning, marketing strategies, and success metrics to support capital raising efforts.
Omni Channel Merchandise Planner
TALBOTS, INC
01.2016 - 01.2017
- Managed the Dresses and Suiting multi-channel sales, gross margin, and inventory plans ($67M annual).
- Analyzed in-season performance, strategized ways to stay on plan, and communicated up to VP and EVP.
- Led the catalogue coordination and website marketing implementation for major seasonal category promotions.
Omni Channel Senior Merchandise Planner
J. CREW
01.2013 - 01.2015
- Promoted to Senior Planner in 1st year: responsible for Men's, Kids' Swim and Kids' Accessories departments.
- Analyzed business health and presented action plans for 250 stores and eCom to VP and EVP.
- Maximized a trending business idea to deliver an 18pt comp improvement from spring to fall.
Merchandise Planner
NEW YORK & COMPANY
01.2011 - 01.2013
- Led team to grow sales by 19% in 2012, versus Total Company +5%. Achieved $640k margin gain in SPR'13.
- Coordinated with buyers to conduct semi-annual markdown process, eliminating aged inventory while minimizing margin erosion.
Planner
MACY'S, INC
01.2008 - 01.2011
- Generated $116M in annual sales. Promoted from associate to planner; managed two direct reports.
- Strategized sales opportunities by prospecting door expansions in high margin-performing locations.
Merchant
ABERCROMBIE & FITCH
01.2006 - 01.2007
- Drove sales of the assortments for two brands with annual sales of $50M combined.
- Determined colorways, developed fabrics and negotiated costing of 30 programs produced in Asia and Europe.
Education
MBA - Marketing
THE WHARTON SCHOOL OF BUSINESS
Philadelphia, PA01.2006
BA - Economics
THE UNIVERSITY OF CHICAGO
Chicago, Illinois01.1998
Skills
- Sales forecasting
- Multi-channel planning
- Team leadership
- Project management
- Data-driven decision making
- Margin optimization
- Promotional analysis
- Inventory management
- Category management
- On-air product strategy
Websites
Timeline
On-Air Planner
QVC Group
01.2022 - Current
Managing Member
MASON ADVISORY LLC
01.2019 - 01.2021
Omni Channel Merchandise Planner
TALBOTS, INC
01.2016 - 01.2017
Omni Channel Senior Merchandise Planner
J. CREW
01.2013 - 01.2015
Merchandise Planner
NEW YORK & COMPANY
01.2011 - 01.2013
Planner
MACY'S, INC
01.2008 - 01.2011
Merchant
ABERCROMBIE & FITCH
01.2006 - 01.2007
BA - Economics
THE UNIVERSITY OF CHICAGO
MBA - Marketing
THE WHARTON SCHOOL OF BUSINESS