Evelyn Christiansen
Summary
Accomplished, motivated, and results-driven merchandising professional with over 15 years of experience in retail and fashion environments. Specializes in sales, merchandising, buying, and planning for both in-store and e-commerce channels. Refined expert in relationship-building and collaborative experience with vendors across multiple categories, successfully building brand recognition in multi-channel spaces. Utilizes customer management programs and consumer insights to execute optimal brand strategies and drive increased product distribution.
Overview
18
18
years of professional experience
Work History
Senior Customer Success Manager - Premium Beauty
Amazon
03.2022 - 08.2024
- Provided Selling Partner Support and Business Growth across eight Premium Beauty Brands, businesses ranging between $10MM and $50MM.
- Identified, actioned, and/or provided advice on improving business input metrics that drive growth and improve end-customer experience, in collaboration with other Amazon programs and teams.
- Taught Selling Partners how to be more successful on Amazon through training them on Amazon tools and policies and educating them on relevant growth opportunities in Amazon's ecosystem of products.
- Provided holistic ecommerce business support across Account Health, Catalog & Selection, Inventory & Logistics, Advertising, etc.
- Researched industry and marketplace trends to identify and develop strategies to further grow Catalog, help implement marketing solutions, and enhance business operations.
- Participated in organizational projects to develop internal processes, simplify workflows, and integrate underutilized Amazon tools.
Interim Merchandising Director/Buyer
DollarDays International
01.2020 - 01.2022
- Managed team of two Buyers, one Assistant Buyer, one Merch Coordinator and the Content Editor.
- Managed relationships and procurement within 40+ suppliers - exceeding a volume of $32MM.
- Led the merchandising and managing of 8,500+ SKUs across 8 categories on the platform - driving a 57% increase YOY.
- Sourced and curated products for charities and nonprofit organizations, assisting communities with homeless outreach, natural disaster relief and educational support for under-resourced families.
- Built and executed the Private Label strategy for 2022; negotiating better costs, saving the company 15% of total Buy.
- Created monthly, quarterly and seasonal Marketing Briefs for the Merch Team across all categories.
- Cross-functionally collaborated with Operations, optimizing shipping costs based on master case-pack quantities, dimensions and weights of product.
Multi-Channel Assistant Buyer - Men's Designer
Nordstrom
01.2018 - 01.2019
- Assisted in the launch and opening of the Men's Manhattan Nordstrom Store.
- Partnered with Buyer to curate seasonal collection representations of products across 70+ brands, both online and in store.
- Worked closely with the VP of Men's Fashion, to best execute his vision of Designer and Contemporary brands, all the while staying true to the brands.
- Partnered with the Buy Planning team and Financial Planner to achieve OTB (Open to Buy) goals based on financial goals and plans.
Multi-Channel Assistant Buyer - Creative Projects
Nordstrom
01.2015 - 01.2018
- Executed the launch of over 25 Pop In Shops in 8 Full Line Nordstrom stores internationally and Online.
- Executed new Pop In Shops every 6 weeks through the curation of new merchandise, new shop build and fixture displays, in store and online.
- Planned and launched Nordstrom x Nike in 4 Nordstrom locations and online.
- Assisted in curating seasonal buy for full line stores and online.
- Partnered closely with the VP of Creative Projects, Buy Planning team on open-to-buy management and plan revisions to achieve financial goals and strategic objectives.
- Procured new suppliers and brands across multiple categories including: Beauty, Home, Clothing, Shoes and Tech.
- Negotiated exclusive offerings, terms, pricing, vendor-funded markdowns, return-to-vendor agreements, drop-ship programs, etc.
- Drove and directed inventory management monthly, quarterly, and in-season.
- Implemented and executed Merchandising standards and Visual guidelines for each Pop In Shop and NXN (Nordstrom x Nike) Shop.
- Developed selling agendas for stores and online merchandising teams.
Multi-Channel Buy Planning - Contemporary Beauty
Nordstrom
01.2013 - 01.2015
- Strategized, planned, executed and reacted to in-season needs and trends across Beauty Artistry and Contemporary Brands.
- Partnered with e-Comm and Events Buyers to ensure product is in place for future customer emails, marketing, and events in store.
- Assisted Buy Planner in executing annual and seasonal Buy, strategizing allocation and pricing, maximizing sell-through and profitability.
- Contributed to inventory management in season, including driving creation and allocation of re-orders.
- Attended Market Meetings, focusing on new and existing vendor relationships, identifying business opportunities.
- Analyzed business to improve overall category and Brand performance, both online and in stores.
Divisional Retail Merchandiser, Midwest Region
Nordstrom
01.2011 - 01.2013
Retail Manager
Nordstrom
01.2009 - 01.2011
Product Developer
Tefron x Nike
01.2007 - 01.2008
Education
Bachelor of Science - Apparel Design & Merchandise Management
Oregon State University
Corvallis, ORSkills
- Multi-channel Merchandising, Buying and Planning
- Category Management
- Vendor Relationship Management
- Brand Development
- Growth Strategies and Negotiation
- Marketing Strategy
- Financial Planning and Analyzing
- Project Management
- Employee Management and Development
- Direct retail experience interacting with customers
- Strong, clear and effective interpersonal, written and verbal skills
- Speak & write Spanish fluently
Timeline
Senior Customer Success Manager - Premium Beauty
Amazon
03.2022 - 08.2024
Interim Merchandising Director/Buyer
DollarDays International
01.2020 - 01.2022
Multi-Channel Assistant Buyer - Men's Designer
Nordstrom
01.2018 - 01.2019
Multi-Channel Assistant Buyer - Creative Projects
Nordstrom
01.2015 - 01.2018
Multi-Channel Buy Planning - Contemporary Beauty
Nordstrom
01.2013 - 01.2015
Divisional Retail Merchandiser, Midwest Region
Nordstrom
01.2011 - 01.2013
Retail Manager
Nordstrom
01.2009 - 01.2011
Product Developer
Tefron x Nike
01.2007 - 01.2008
Bachelor of Science - Apparel Design & Merchandise Management
Oregon State University
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