Evelyn Guzman
Scranton,PA
Summary
"Dedicated manager with a strong determination for success and a proven track record of increasing sales, managing teams effectively, and delivering exceptional customer service. Skilled in multitasking, inventory management, operations, social media marketing, cosmetology, and fostering a positive work environment. A results-driven manager with a deep passion for success."
Overview
38
38
years of professional experience
Work History
Direct Home Care Worker ( Hospice Care )
Esther Arana / P. A. Tempus Unlimted
01.2015 - 09.2024
- Assisted disabled client to support independence and well-being.
- Monitored and maintained cleanliness, sanitization, and organized daily routines.
- Developed strong therapeutic relationships with the patient based on trust, empathy, active listening skills, and open communication.
- Assisted patient with bathing, grooming, dressing, meals, laundry services, and oral hygiene.
- Served as an advocate for patient's rights and interests to ensure that their wishes were respected during all stages of hospice care provision.
- Prevented bedsores and other potential complications by regularly repositioning immobile patients and maintaining proper body alignment.
- Assisted in the management of end-of-life symptoms through the implementation of non-pharmacological interventions such as massage, guided imagery, or relaxation exercises.
- Delivered personalized patient care, fostering sense of dignity and respect during final stages of life.
Business Owner / Manager Childcare
Childcare
01.2009 - 06.2014
- Established strong customer relationships through excellent communication and attentive service.
- Managed financial operations to ensure fiscal responsibility, including budgeting, forecasting, and financial reporting.
- Trained and motivated employees to perform daily business functions.
- Developed strong relationships with families, providing regular updates on child progress and establishing trust.
- Sanitized dishes, tabletops, toys, and frequently touched surfaces to prevent spreading of germs.
- Developed age-appropriate activities and crafts to engage children.
- Administered first aid when needed, adhering to established protocols to ensure child safety and wellbeing.
- Led children in creative, athletic, and educational activities while maintaining safe and orderly group.
- Utilized positive reinforcement techniques to encourage good behavior.
- Encouraged children to develop healthy social and emotional skills.
- Oversaw smooth drop-off/pick-up transitions by maintaining open communication with parents and ensuring a safe environment for children.
Salon Owner / Operator Manager
Hair Salon & Spa
01.2004 - 12.2012
- Developed marketing strategies to attract new clients, utilizing social media platforms and promotional events.
- Nurtured a vibrant salon culture by organizing team-building activities and recognizing outstanding employee performance.
- Coordinated staff meetings to discuss goals, address concerns, and celebrate achievements collectively.
- Maintained daily, monthly, and quarterly records of costs and revenue.
- Managed daily operations for salon success, including staff scheduling, inventory management, and financial reporting.
- Maintained staff records and work schedules.
- Ensured compliance with industry regulations and hygiene standards through routine inspections and process improvements.
- Oversaw daily salon operations and performed general salon tasks.
- Provided financial management through preparation of bank deposits and settlement of sales, returns, and transaction reports.
- Answered telephone calls to provide information and schedule new appointments.
- Enhanced client satisfaction by providing exceptional customer service and maintaining a clean salon environment.
- Managed appointment scheduling and confirmed bookings, resulting in efficient salon operations and minimal wait times for clients.
- Promoted salon services and retail products, contributing to increased sales revenue for the establishment.
- Promoted retail sales of high-quality beauty products through knowledgeable suggestions and demonstrations.
- Fostered strong relationships with retail partners, ensuring priority placement of products on shelves.
- Boosted sales of retail products through knowledgeable recommendations tailored to each client''s specific needs.
Hair Salon & Spa Manager
Gemayel Salon
01.1995 - 01.2004
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Oversaw facility maintenance activities to ensure optimal performance of equipment and infrastructure elements.
- Identified and resolved unauthorized, unsafe, or ineffective practices.
- Assisted with retail sales, recommending suitable products based on individual pet needs and preferences.
- Promoted salon services and retail products, contributing to increased sales revenue for the establishment.
- Increased brand awareness by promoting products at various events, trade shows, and retail locations.
- Monitored trends in online retail to identify new opportunities for growth.
- Monitored inventory levels at retail locations, minimizing stockouts and optimizing product availability for purchase.
- Participated in employee training programs, gaining knowledge on various aspects of the retail industry.
- Assisted in staff training, increasing overall team efficiency and productivity in the retail environment.
- Managed inventory control, reducing waste and lowering product costs.
Receptionist Manager
Scopello Salon / Hilton Hotel Manhattan
01.1989 - 01.1995
- Enhanced customer satisfaction by efficiently managing reception area and addressing client concerns promptly.
- Maintained a clean, welcoming, and professional reception area for client comfort and positive first impressions.
- Reduced wait times for clients with effective appointment management and timely communication of delays or changes.
- Assisted in the hiring process of new reception staff members by reviewing resumes, conducting interviews, and providing input on candidate selection.
- Improved team morale and productivity by providing ongoing support, training, and constructive feedback to reception staff members.
- Streamlined office operations for increased efficiency, implementing organized filing systems and optimizing appointment scheduling processes.
- Coordinated staff schedules to ensure adequate coverage during peak hours while minimizing overtime expenses.
- Promoted salon services and retail products, contributing to increased sales revenue for the establishment.
- Assisted with retail sales, recommending suitable products based on individual pet needs and preferences.
- Promoted retail sales of high-quality beauty products through knowledgeable suggestions and demonstrations.
- Participated in regular training sessions for continuous improvement in retail knowledge and skills.
- Demonstrated flexibility by adapting to various roles within the retail environment as needed.
- Acted as a liaison between corporate headquarters and retail locations, ensuring consistent messaging across all channels.
Cosmetology Teacher
L.I.B.S. Beauty School
01.1987 - 01.1989
- Developed strong relationships with local salons, arranging internships for students to gain valuable work experience before graduation.
- Increased pass rates among graduates on state licensing exams by implementing targeted review sessions focused on challenging topics.
- Prepared students for job interviews, creating mock scenarios and offering guidance on professional appearance and communication.
- Maintained a safe and clean classroom environment in compliance with state board regulations and sanitation practices for cosmetology schools.
- Kept up-to-date with advances in cosmetology techniques, products, and equipment by attending industry conferences and workshops.
- Coordinated extracurricular events such as fashion shows, allowing students to showcase their talent while gaining experience working under pressure.
- Incorporated diverse teaching methods to accommodate various learning styles and ensure all students had equal opportunities for success in the program.
- Collaborated with other instructors to develop a comprehensive curriculum covering various aspects of cosmetology, including hair cutting, styling, coloring, and skin care.
- Promoted salon services and retail products, contributing to increased sales revenue for the establishment.
- Monitored trends in online retail to identify new opportunities for growth.
- Participated in employee training programs, gaining knowledge on various aspects of the retail industry.
Education
Cosmetology License - Cosmetology Business Education
Midway Paris Beauty School
Ridgewood, NY06.1987
Skills
Marketing and Promotions, Staff Management, Retail Staff Management, Customer Service, Customer Relations, Business Administration, Product Management, Strong multi-tasking, Stock Rotation, Organization skills, Time Management, Customer Assistance
Social Marketing Scranton Strong
Social Media Marketing Specialist
Dedicated to driving local business growth and community engagement through strategic social media marketing.
Key Skills:
- Social Media Management: Proficient in managing and optimizing social media platforms (Facebook, Instagram, Twitter, TikTok) for maximum reach and engagement.
- Content Creation: Developing compelling and engaging content (text, images, videos) that aligns with brand identity and resonates with target audiences.
- Community Engagement: Building and nurturing strong online communities through interactive content, timely responses, and authentic engagement.
- Analytics: Tracking and analyzing social media performance metrics to measure ROI and identify optimization opportunities.
- Local Business Promotion: Collaborating with local businesses to develop tailored social media strategies that increase visibility, drive traffic, and generate leads.
- Event Marketing: Leveraging social media to promote local events and create buzz around community happenings.
Experience:
- Scranton Strong Facebook - Director December 2022 - present
Timeline
Direct Home Care Worker ( Hospice Care )
Esther Arana / P. A. Tempus Unlimted
01.2015 - 09.2024
Business Owner / Manager Childcare
Childcare
01.2009 - 06.2014
Salon Owner / Operator Manager
Hair Salon & Spa
01.2004 - 12.2012
Hair Salon & Spa Manager
Gemayel Salon
01.1995 - 01.2004
Receptionist Manager
Scopello Salon / Hilton Hotel Manhattan
01.1989 - 01.1995
Cosmetology Teacher
L.I.B.S. Beauty School
01.1987 - 01.1989
Cosmetology License - Cosmetology Business Education
Midway Paris Beauty School
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