EVELYN S. COLE
Cameron,Texas
Summary
Dynamic marketing professional with over 10 years of experience in strategic planning, project management, and cross-channel marketing. Proven expertise in event planning and graphic design, with a strong track record of managing multiple projects simultaneously to achieve organizational goals.
Overview
6
6
years of professional experience
Work History
Tourism Director
City of Cameron
12.2024 - Current
- Coordinate promotional events & activities through the planning, design, implementation, and reporting stages.
- Develop marketing campaigns across multiple channels as needed though paid & organic social media, websites, print media, and other communications.
- Assist in the development and oversee the execution of platform-specific strategies across all social platforms.
- Promote and manage the allocation fo Hotel Occupancy Tax grants to local event promoters.
- Enhance tourist experience by developing and implementing innovative tour programs and itineraries.
- Maintain strong relationships with stakeholders, ensuring open communication channels for seamless collaboration.
Public Relations Manager
Moody Gardens
03.2024 - Current
- Develop and implement public relations and media strategies to enhance the reputation of Moody Gardens
- Build and strengthen relationships with journalists and key influencers
- Create press releases and corresponding content for social media platforms
- Disseminate press materials and alerts to local, state, and national media
- Pitch story ideas and conduct interviews with the news media
- Supervise the Communications Coordinator on internal and external communications activities
- Assist with crisis communications as needed
- Develop publicity campaigns for ongoing attractions, events, and education programs
Education & Outreach Director
Children's Advocacy Center of Central Texas
09.2021 - 03.2024
- Led initiatives to raise awareness and promote education on child abuse prevention within the community
- Planned and coordinated various events, including community awareness campaigns and donor appreciation events
- Collaborated with local organizations and stakeholders to develop impactful outreach strategies
- Managed website, social media, public relations, and all public-facing communications
- Organized and led planning for two major annual fundraising events, managing donor development and cultivation
- Assisted with grant writing and other funding requests
Vice President of Marketing
Heart of Texas Goodwill
04.2019 - 09.2022
- Drove the organization's marketing strategy, brand management, and communication initiatives
- Managed cross-marketing campaigns for stores, job centers, and online sales
- Authored multiple marketing and communication policies, including a Crisis Communication Plan post-COVID
- Created and managed the annual marketing budget and strategic plan
- Played a key role in the organizational revamp, including rebranding efforts and the development of a new Mission, Vision, Values, and Five-Year Strategic Plan
Education
Bachelor of Science - Marketing
Franklin University
Columbus, Ohio05-2011
Associate of Arts -
Temple College
Temple, Texas08-2008
Associate of Arts - Commercial Art And Advertising
Texas State Technical College
Waco, Texas12-2000
Skills
- Strategic Planning
- Public Relations and Media Strategy
- Event Planning and Coordination
- Donor Development and Fundraising
- Grant Writing
- Crisis Communication
- Social Media Management
- Graphic Design
References
Available upon request.
Timeline
Tourism Director
City of Cameron
12.2024 - Current
Public Relations Manager
Moody Gardens
03.2024 - Current
Education & Outreach Director
Children's Advocacy Center of Central Texas
09.2021 - 03.2024
Vice President of Marketing
Heart of Texas Goodwill
04.2019 - 09.2022
Bachelor of Science - Marketing
Franklin University
Associate of Arts -
Temple College
Associate of Arts - Commercial Art And Advertising
Texas State Technical College
Similar Profiles
Kadrian HammondKadrian Hammond
Laborer at City Of CameronLaborer at City Of Cameron
Taylor KrzyzakTaylor Krzyzak
Server at Cap City - Cameron Mitchell RestaurantsServer at Cap City - Cameron Mitchell Restaurants
Faizul Mahful B Abd MalikFaizul Mahful B Abd Malik
Assistant F&B Manager at Avillion Hotel Cameron Highlands, Cameron FairAssistant F&B Manager at Avillion Hotel Cameron Highlands, Cameron Fair