Evelyn Vasquez Rabenold

Responsible for increasing the Men’s Large Leather Goods business from 2% to 6% of the total sales volume

• Partner with the Chief Merchant on the Men’s Shoe & Leather Goods strategy, reflective of Ferragamo’s global vision, balancing key financial metrics with brand building objectives
• Collaborate with Global Merchandising on infusing more excitement and color in the Collections, partner with Merchandising on editing down the assortment and offering more diversity in the product offer
• Partner with the Demand & Planning team on the Global Stock Program, ensuring that we have enough skus and inventory to drive sales
• Maintain strong relationships with Regional Directors and Store Managers to ensure that the Retail Network is well versed in the key messages of the season and is on top of achieving their sales goals
• Direct Men’s product training and leverage all resources to create high impact product knowledge and store visit opportunities
• Responsible for doubling the revenue in the Women’s Shoe category and transforming the perception of the brand from classic to a player in the Women’s Footwear luxury sector

Responsible for doubling the revenue in the Women’s Shoe category and transforming the perception of the brand from classic to a player in the Women’s Footwear luxury sector

• Creator of L’Icona, a digital customization program that paved the way for other e-commerce personalization programs
• Partnered with the DMM on a women’s footwear merchandising strategy, reflective of the Company’s strategic business vision, balancing key financial metrics with brand building objectives
• Delivered the following KPIs: sales, full price sell through, gross margin and turn
• Created crucial partnerships with the Retail Team and Store Management in order to support and maximize all business opportunities, balancing sales opportunities and inventory objectives
• Maintained strong relationships with the Corporate Merchandising team in Italy, clearly articulating and advocating for market product needs, buying strategies, product delivery flow, pricing strategies and competitive positioning
• Constructed strong communication channels with key stakeholders, the Executive Committee, Retail Management, and Wholesale
• Fostered dynamic partnerships with Visual, Marketing and PR in collaborating to ensure consistency with global brand messaging for all initiatives, product development and launch requests in order to leverage these activities to drive sales

Focused on turning the business around by redefining and maximizing the core product and by changing the perception of the brand through compelling assortments

• Partnered with the Merchandising/Design teams to ensure that the product was on-trend and relevant for the US market
• Partnered with the Wholesale Team during market to ensure that the retailers assortments were consistent with the seasonal product pushes

Consistently delivered annual revenue targets and growth while discovering new design talent and securing exclusive product

• Modernized ''Going Places'' by updating the concept and taking more of a lifestyle approach
• Significantly increased the business by maximizing all core vendor opportunities seeking new trends, and exiting unproductive vendors/categories
• Partnered with the GMM on the assortment matrix for the departmentThrived in a multi-vendor/ category environment
• Organized special events and training with key and new vendors,
• Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins

Developed the “Now Shop” concept from the bottom up and responsible for all facets including inspiration boards, identifying the ‘’now girl’’, product selection and fixturing

• Responsible for negotiating store exclusives in a very competitive retail landscape

Responsible for the seamless and successful launch of the Prada Sport line in nine retail stores

• Selected product and executed sales plans and strategies for nine retail stores
• Responsible for OTBs, markdown, stock consolidations, seasonal class plans, and sell-thru analysis
• Communicated sales trends and commercial information to the Merchandising Team in Milan
• Conducted seasonal sales clinics for the retail stores

Exposed to a new side of the Footwear business with more negotiations, frequent deliveries, and off-price opportunities

• Managed the weekly OTB, receipt flow, and classification/vendor analysis
• Partnered with the Buyer on key vendor strategies and maximizing those opportunities
• Assisted/executed the buy for 51 stores across the US
• Created vendor matrix strategy and shared key findings with the DMM

Thrived in a fast-paced competitive Buying Office and received my foundation as a merchant, Assisted/executed the buy for 51 stores across the US

• Implemented consolidations and markdowns to promote higher gross margins
• Guaranteed timely delivery of merchandise through consistent communication with distribution centers and vendors.
• Managed the Jourdan & YSL business independentlyResponsible for sizing all vendor orders