Ever Hernandez
Canoga Park,CA
Summary
Dynamic sales professional with a proven track record at Southern Glazer's, excelling in sales merchandising and customer relationship management. Recognized for creating impactful displays that significantly enhance brand visibility. Adept at training teams and analyzing sales data to drive growth, while fostering strong relationships with clients.
Overview
10
10
years of professional experience
Work History
Chain Sales Merchandiser and Onboarding Champion
Southern Glazer's
05.2023 - Current
- Excel in retail sales and merchandising, representing brands like Wine Group, Bacardi, and Campari.
- Create eye-catching displays that boost brand visibility and sales.
- Guide new Sales Representatives in effective sales techniques, emphasizing relationship building with buyers.
- Consistently rank in the top 5 of the incentive leaderboard and earned the title of Sales Representative of the Month for March 2023.
Sales Representative Merchandiser/District Trainer
Republic National Distributing Company
Woodland Hills
05.2019 - 07.2022
- Responsible for overseeing the liquor department and managing a wide range of duties.
- Collaborate with sales representatives from various wine and spirit distributors.
- Manage inventory, execute planners, and hand-sell products to customers during peak hours to increase sales.
- Build strong relationships with both vendors and customers, ensuring the highest level of service.
- Drive sales growth for diverse wine and spirit brands, enhancing market presence.
- Train new team members on sales procedures and Salesforce, boosting team efficiency.
- Build strong relationships with key accounts, increasing brand investments.
- Analyze sales data to develop targeted strategies, improving account engagement.
- Implement merchandising strategies, enhancing product visibility and customer interaction.
Wine Steward
Ralphs Grocery Company
Woodland Hills
05.2016 - 09.2019
- Guided customers in selecting wines to elevate dining experiences.
- Maintained accurate inventory and ensured optimal storage conditions for wine stock.
- Organized wine displays to attract customer interest and drive sales.
- Recommended wines with expertise in appropriate pairings for food and beverages.
Education
Level 2 - Spirits with Merit
WSET
08.2022
High School - Courses
Canoga Park High School
Canoga Park05.2014
Skills
- Sales merchandising
- Sales data analysis
- Team leadership
- Customer relationship management (CRM)
- Friendly and outgoing
- Inventory management
- Customer relations
- Problem solving
- Time management
- Relationship building
References
- Cameron Lombardo, RNDC District Manager, (805)390-2134
- Ryan Linow, Chateau St. Michelle Brand Development Manager, (562) 459-0892
- Dorian Pinmentel, Bacardi Account Manager, (661) 678-3493
- Tony Lopez, Store Director at Ralphs 702, (818) 859-3073
Awards
- Sales Representative of the Month, 05/01/21
- Improved Territory Sales for Daou, 06/01/22
- District Trainer of the Quarter, 01/01/23
- Sales Representative of the Month, 03/01/24
Personal Information
Title: Sales Expert
Timeline
Chain Sales Merchandiser and Onboarding Champion
Southern Glazer's
05.2023 - Current
Sales Representative Merchandiser/District Trainer
Republic National Distributing Company
05.2019 - 07.2022
Wine Steward
Ralphs Grocery Company
05.2016 - 09.2019
Level 2 - Spirits with Merit
WSET
High School - Courses
Canoga Park High School