Everleigh Malley
Buffalo,New York
Summary
Since entering the professional realm in 2020, I've worked across various industries and sectors, particularly within the B2B space. My experience in B2B marketing began as a digital marketing intern, and since then, my focus has shifted to content writing and strategy, website copywriting, on-page SEO, press release writing, and music writing. I specialize in creating optimized, engaging content that enhances brand visibility, drives organic traffic, and provides direct support to lead generation efforts. With experience in industries including software/SaaS, healthcare, finance, legal, telecommunications, and music, I have an eye for compelling copy that resonates with audiences and prompts action. Additionally, my background in public relations has equipped me with the expertise to secure media coverage for corporate clients, further amplifying their brand presence.
Overview
3
3
years of professional experience
Work History
Lead Writer (Contract)
Edmtrain
12.2022 - Current
- Write articles for a leading music event and ticketing platform with millions of users and significant social media presence (700K+ Instagram followers, 7M+ app users).
- Coordinate and author the weekly Artist of the Week feature, profiling both emerging and well-established dance music artists.
- Conduct artist interviews via Zoom, email, or on-site, with past interviews including Grammy-nominated artists and in-demand DJs with Las Vegas residencies.
- Promote major global music events, collaborating with PR teams from Insomniac, MP3 Mag, Infamous PR, and many others, to cover festivals and events such as Electric Forest, EDC, Hijinx, Ultra Music Festival, and Miami Music Week.
- Write sponsored articles for new releases, album reviews, music video premieres, and exclusive events.
- Partner with major industry players, including Dim Mak, Red Light Management, Monstercat, Insomniac, and United Talent Agency to spotlight their respective artists and events.
Ghostwriter (Contract)
Onword Copy
10.2022 - Current
- Ghostwrite website copy, landing pages, blogs, and content revisions for clients in various industries including travel, personal injury law, eCommerce, restaurants, recruiting, M&A, software, and numerous verticals.
- Implement SEO strategies with keyword optimization and high converting copy for greater organic reach on new and existing websites.
- Execute projects within tight deadlines, typically 1-4 days, while maintaining quality and brand voice consistency in accordance with client instructions.
- *Due to contractual obligation, I am unable to share these works in my portfolio. Please feel free to ask for a spec.*
Content Creator
Dura Software
05.2022 - Current
- Specialize in writing content and copy for 14 hyper-niche B2B SaaS companies at the Series B funded software holding company.
- Develop content for diverse B2B software/SaaS technologies, including cloud and on-premise faxing, telehealth, EHR downtime solutions, mobile device management, human services case management, contact center software, telecommunications, investing CRM, sales enablement, POS retail, and legal software.
- Create content targeting industries such as healthcare, finance, legal, I/DD, insurance, kitchen and bath, transportation, maritime shipping, retail, higher education, government, telecommunications, and BPOs.
- Growing and measuring organic traffic efforts while pivoting content and keyword strategies according to conversion data.
- Implemented keyword strategies across each company, with more than half resulting in first page SERPs for targeted key phrases like “integrated fax messaging,” “agent guidance solutions,” “downtime solutions,” “on-premise fax”
- Lead website copywriting and content efforts for newly acquired companies, structuring site usability and aligning content with buyer journeys while implementing keyword strategies.
- Conduct in-depth competitor analysis to assess product positioning, pricing models, website performance, content strategy, and organic traffic insights.
- Develop and execute TOFU, MOFU, and BOFU content strategies to build content libraries from scratch and enhance existing company resources.
- Creation of high converting case studies based on interviews with customers, with one case study resulting in a $50,000 contract.
- Optimize on-page SEO, including meta descriptions, title tags, content hierarchy, internal and external linking, and keyword placement.
- Execute international SEO for the Brazilian legal sector, researching translated keyword strategies and overseeing content localization.
- Write press releases and pitch to journalists, securing media placements in the San Antonio Business Journal and San Antonio Express News regarding Dura Software’s company acquisitions and executive hires.
Affiliate Blog Writer (Contract)
22 Words Media
07.2022 - 02.2023
- Wrote long-form Amazon affiliate content for the 22 Words website, which consisted of product roundups such as "Top Items from Oprah’s Christmas Wishlist" and "Best Household Cleaning Products on Amazon."
- Researched, selected, and incorporated affiliate links to optimize conversions.
- Collaborated with editors using Asana for project tracking and workflow efficiency.
- Curated and formatted content using WordPress and incorporated high-quality imagery and alt text integration.
SEO Content Creator
You First Services
11.2021 - 05.2022
- Developed high converting website copy for sanitation and disinfection technologies targeting healthcare organizations and military sectors.
- Developed web content for air sterilization technology Sterispace and disinfecting solution GloTran, primarily aimed at dentists and medical professionals.
- Created and executed keyword-optimized blog content for both technologies.
- Developed various forms of content including brochures, infographics, and emails.
- Contributed to weekly marketing meetings discussing potential target markets and content strategy.
- Managed email marketing campaigns using Mailchimp for promotional outreach.
Education
Bachelor of Science - Public Relations, Political Science
State University of New York at Fredonia
Skills
- Content strategy
- Keyword research
- Content funnels
- Competitor analysis
- On-page optimization
- Website copywriting
- User experience-driven site structure
- Brand tone development
- SEO-driven content
- Public relations
- Media outreach
- Press release writing
- Journalist pitching
- Media relationship building
- Editing
- Website content
- Blogs
- Long-form articles
- Affiliate Content
- Sponsored Content
- Promotional content
- Music features
- B2B technologies and services
- eCommerce
- Proofreading proficiency
- Proposal development
- Target audience analysis
- Multimedia integration
- Marketing campaign coordination
- Ghostwriting expertise
- Content strategy planning
- Compelling content creation
- Content editing
- Research
- Press releases
- SEO principles
Tools
- Tools
- Platforms
- SEMrush
- Jasper AI
- Ahrefs
- Newswire
- Just Reach Out
- Mailchimp
- Grammarly
- WordPress
- Asana
- Trello
- Slack
- Google Suite
Timeline
Lead Writer (Contract)
Edmtrain
12.2022 - Current
Ghostwriter (Contract)
Onword Copy
10.2022 - Current
Affiliate Blog Writer (Contract)
22 Words Media
07.2022 - 02.2023
Content Creator
Dura Software
05.2022 - Current
SEO Content Creator
You First Services
11.2021 - 05.2022
Bachelor of Science - Public Relations, Political Science
State University of New York at Fredonia