Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
Generic

EVELIN "EVEY" ALVAREZ

Califon,NJ

Summary

Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs and transforming customer service standards. Experienced in leading and supervising operational and sales teams. Talented Owner with excellent marketing, customer service and facility oversight skills and more than 18 years of experience. Highly effective and comfortable working with people at all levels in organization. Creative Business Owner with exceptional background spent in Live Event Planning, and the DIY Industry. Proven leader with engaging demeanor and success working in most demanding environments. Talented in training and mentoring successful teams. Creative event organizer with success in planning and executing small to large weddings from start to finish while maintaining highest levels of client satisfaction. Adept in creating robust vendor partnerships to mutually build businesses. Client-focused event manager focused on translating visions into one-of-a-kind events. Expert in all facets of event planning with success in controlling costs through strategic negotiations with vendors, suppliers and venues. Committed to going the extra mile to make clients wishes come true.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Sr. Manager of Live Events/Product Partnerships

KraftyLab
05.2022 - Current
  • Provided strong leadership to enhance team productivity and morale.
  • Implemented and developed operational standards, policies and procedures for live events and a pop-up location.
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
  • Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
  • Led team to cultivate relationships with internal groups and current and potential partner organizations.
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Oversaw preparation and management of event budgets to deliver at or below projected costs.
  • Liaised with clients to determine exact event requirements.
  • Produced detailed proposals for events to document timelines, suppliers and budgets.
  • Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
  • Coordinated with sales and marketing teams to publicize and promote events.

Instructor/Social Media Marketing Manager

KraftyLab
01.2021 - Current
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Devised content strategy to effectively engage target audiences.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Developed and Executed the production of Corporate Team Building Workshops with a focus on DIY/Crafts, Food and other entertainment
  • Taught In-person and remote team building workshops to corporate clients

Owner/Founder

Evey's Creations
08.2009 - Current
  • Author, Creator, Presenter and Workshop Leader
  • Marketing and Brand Ambassador to several corporate companies in the DIY industry
  • This “Do-it-yourself” (DIY) and craft based online community teaches the public all about “How to DIY Green”
  • General Tasks include maintaining website, using SEO building, HTML coding, and creating content, photographing, editing as well as creating video content and video editing
  • Traveled nationally and, sometimes, internationally to present and teach on stages (Home Shows, Global Leadership Summits, Expos, Conferences, Workshops, etc) all about “How to DIY Green as well as on behalf of various corporate brands
  • Was featured on various morning news shows on several national and local networks such as FOX, CBS, ABC and even Spanish networks such as Telemundo, to present DIY tutorials and offer expert advice on crafting, organization, home décor and using Green materials for home improvement
  • Current and Past Business and brand partners include Cricut (Provo Craft), The Old-Fashioned Milk Paint Company, Purebond, Aspect Tile, Pure and Original Paint, D.Lawless Hardware, Michael’s, Hometalk, CeCe Caldwell’s Paints and more
  • Managed day-to-day business operations.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Established foundational processes for business operations.
  • Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
  • Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
  • Trained and developed team members to build human capital.
  • Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
  • Identified key high-traffic, consumer-centric locations and built rapport with prospective customers and vendors.
  • Coordinated schedules and timelines for events.
  • Established working relationships with clients by organizing various events.
  • Brainstormed and implemented creative event concepts and themes.

Owner/Founder, Author and Manager

Fab Furniture Flipping Contest
04.2015 - 01.2018
  • Managed day-to-day business operations.
  • Host/Judge/Founder
  • General Tasks included securing the business end of the brand, such as reaching out to sponsors, holding phone conferences with brand representatives, hiring and managing employees such as hosts, judges, and Social Media Manager, bookkeeping, accounts payable (fulfilling payment to hosts and judges each month), securing payments from brands and processing them
  • Other tasks include maintaining the website, using SEO building practices and HTML coding to grow it, and creating content, photographing, editing as well as creating video content and video editing, as well as managing the judging materials and sending them out to the hosts/judges
  • Trained and motivated employees to perform daily business functions.
  • Established foundational processes for business operations.
  • Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
  • Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
  • Prepared bank deposits and handled business sales, returns and transaction reports.
  • Prepared annual budgets with controls to prevent overages.
  • Managed purchasing, sales, marketing and customer account operations efficiently.

Director of Online Marketing and Outreach

Old Fashioned Milk Paint Co.
06.2015 - 12.2017
  • Implemented and launched/Managed a Blogger/Influencer Outreach Program
  • Set up, managed, and grew various Social Media accounts such as Facebook, Twitter, Hometalk, and Instagram
  • Created content strategies for digital media.
  • Management of bloggers included receiving and scheduling blog posts, editing them for content and grammar, approving them on a month to month basis to be posted accordingly and in a timely manner
  • Set up a system for intake of product orders for the bloggers as well as making sure the order forms get sent to the warehouse for shipping on a month to month basis
  • Launched a Video Influencer Program for OFMP
  • Traveled on behalf of OFMP to Home Shows and Expos for presentations and demos, as well as did live on air demos and videos for the brand on TV
  • The goal was to make the brand a household name in order to package it up to be able to sell it. The brand sold in 2019 for a large profit margin.
  • Developed and implemented techniques for increasing page visits and likes.
  • Managed paid search campaigns using various SM platforms
  • Optimized website content and images to improve search engine rankings.
  • Created customized marketing materials to increase product awareness.
  • Researched and analyzed industry trends to inform search marketing strategies.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Collected and analyzed data to improve strategies.

Education

Nursing and Writing

Raritan Valley Community College
North Branch, NJ
2013

Bergen Community College
Paramus, NJ
2011

Bogota High School
06.2001

Skills

  • Business Development
  • Microsoft Office
  • Adobe Systems Adobe Creative Cloud
  • Business Administration
  • Business Planning
  • Intuit QuickBooks
  • Microsoft Internet Explorer
  • Microsoft Windows
  • Design Coordination
  • Manage Budgets
  • Google Analytics
  • Microsoft Project
  • Verbal and Written Communication
  • Microsoft Excel
  • Customer Relations
  • Filemaker Pro
  • Adobe Systems Adobe Acrobat
  • Google Docs
  • Staff Training
  • Vendor Relationship Management
  • Venue Selection
  • Client Meetings
  • Budget Development
  • Project Management
  • Proposal Development
  • Guest Relations
  • Venue Procurement
  • Crisis Management
  • Managing Live Events
  • Curriculum Planning and Implementation
  • Public Speaking
  • Adult Education
  • Instructional Strategies
  • Painting Techniques
  • Digital Photography
  • Instructional Techniques
  • Personalized Support
  • Digital Art Knowledge
  • Graphic Art Expertise
  • Art-Based Technology
  • Partnership Development
  • Corporate Partnerships
  • Google Ads
  • New Product Development

Accomplishments

  • Featured on several DIY shows on HGTV, NBC, FOX, CBS and more
  • Filmed and documentary in 2016 which presented at Cannes Film Festival and won a Grand Prix
  • Entrepreneur

Certification

CPR Certified, First Aid and AED certified by the American Heart Association; Music Instructor; Youth Counselor.

Languages

English
Native or Bilingual
Spanish
Native or Bilingual
French
Professional Working

Timeline

Sr. Manager of Live Events/Product Partnerships

KraftyLab
05.2022 - Current

Instructor/Social Media Marketing Manager

KraftyLab
01.2021 - Current

Director of Online Marketing and Outreach

Old Fashioned Milk Paint Co.
06.2015 - 12.2017

Owner/Founder, Author and Manager

Fab Furniture Flipping Contest
04.2015 - 01.2018

Owner/Founder

Evey's Creations
08.2009 - Current

Nursing and Writing

Raritan Valley Community College

Bergen Community College

Bogota High School

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EVELIN "EVEY" ALVAREZ