Summary
Overview
Work History
Education
Skills
References
Timeline
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Evgenia Mckearn

Los Angeles,CA

Summary

Dynamic Brand & Ecommerce Manager with a proven track record at Nogin, excelling in project management and data analysis to drive engagement and conversion. Adept at executing innovative marketing strategies and enhancing customer loyalty, I thrive in collaborative environments and consistently deliver impactful results that align with business objectives.

Overview

4
4
years of professional experience

Work History

Brand & Ecommerce Manager

Nogin
Los Angeles, California
03.2024 - 03.2025
  • Developed, coordinated, and executed marketing campaigns and email strategies to increase engagement, conversion, and profit.
  • Utilized target demographics, sales data, and market trends to enhance marketing strategies, and ensured alignment with company objectives.
  • Assigned tasks to team members and external partners, and monitored progress to ensure adherence to guidelines and schedules.
  • Managed and maintained a detailed marketing calendar, ensuring timely execution of campaigns, product launches, and promotions.
  • Oversaw site and email merchandising.
  • Executed product launches and catalog updates.
  • Presented innovative website concepts to enhance user experience, drive engagement, and meet business objectives.
  • Served as a point of contact for internal teams and clients.

Brand Analysist & Brand Manager

ModCloth
Los Angeles, California
06.2021 - 03.2024
  • Developed and executed seasonal, limited-edition, and evergreen site merchandising.
  • Built out product categorization and navigation hierarchy to ensure a first-in-class shopping experience.
  • Evaluated customer shopping paths, heatmaps, and understood user behavior by accessing product performance and merchandising data to drive impact by utilizing strategic, innovative thinking.
  • Worked with the CRO team on A/B testing to add site personalization efforts, product recommendation widgets, and new site features to gain insights that lead to increased conversion rates.
  • Designed, implemented, and optimized customer loyalty pages and reward systems to enhance customer retention and engagement.
  • Collaborated with cross-functional teams.
  • Assisted the stylist on shoots.
  • Managed office and influencer samples.

Education

Associate of Arts - Beauty Merchandise Marketing

FIDM
Los Angeles, CA
06-2017

Skills

  • Project Management
  • Shopify Plus
  • Product Launch
  • Marketing
  • Site Merchandising
  • Customer Service
  • Technology Proficient
  • Excel
  • Catalog Management
  • Time Management
  • Organized
  • Critical/Strategic Thinking
  • A/B Testing
  • Goal Oriented
  • Team Player
  • Data Analysis
  • Building Customer Loyalty

References

  • Mary Jimenez, 310-926-5503
  • Shally Crismon, 310-918-5270
  • Anh Vu-Lieberman, 6462298896

Timeline

Brand & Ecommerce Manager

Nogin
03.2024 - 03.2025

Brand Analysist & Brand Manager

ModCloth
06.2021 - 03.2024

Associate of Arts - Beauty Merchandise Marketing

FIDM

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Evgenia Mckearn