Evrim Eksi

Entertainment Marketing Solutions

• Developed and led go to market strategies for Enterprise Entertainment advertisers on Meta platforms and apps
• Drove YoY Share of Wallet Growth across all Paramount Linear Television advertisers -Managing nearly $100M in Revenue and achieving +15% Share of Wallet
• Led strategy development and campaign execution for Meta's largest studio, streaming, an technology advertisers in AR/VR Marketing partnerships
• Negotiated licensing deals with advertisers for next-gen Meta products with Meta Reality Labs
• Ideated and led cross-functional custom integrations on Meta's family of apps to support tentpole marketing moments for Disney Television, ESPN, CBS, CBS Sports, and Paramount Pictures
• Co-developed go to market strategy, testing, and implementation for the adoption of ROAS/bid model-based buying behavior change among all TV partners
• Led Meta Post Conversion Optimization Adoption to expand Conversions API integration and data-driven opportunities for longer sales cycle advertisers
• Partnered with Disney Procurement senior leadership on the global fulfillment of the Disney/Meta joint business plan, the Largest in Meta's history
• Mentored new teammates in Meta family of apps solutions and best practices
• Demonstrated exceptional sales and leadership skills, driving accelerated growth and shift spend from competitors through solutions selling
• Successfully expanded peer influence and established deep relationships with key executives, contributing to overall team success

Account Manager

• Tools, removing internal and external roadblocks, and providing career development & coaching
• Built a framework for FRL/GMS partnership, leading to meetings with prominent companies like Logitech, Yeti, Herschel and Others
• Developed and delivered three education sessions for Canadian teams, enhancing onboarding processes and optimizing Client approach for future growth
• Created a new forecasting and budgeting framework for BP&O, focusing on overall media share and closing gaps for Advertisers
• Played a key role in the global launch of 16 battle cards, providing valuable head-to-head comparisons for navigating client conversations and achieving share shift
• Collaborated with cross-functional teams to execute monthly Q&As and role plays on measurement, reporting, and modeling, enhancing sales team understanding and performance
• Partnered with the In Market team through regular feedback sessions to drive continuous improvement and global delivery of external communications

Partner Manager

• Accelerated revenue growth & best practice adoption for media-buying agency partners, managing nearly $60M in revenue & achieving an average of 112% attainment
• Fostered C-suite partner relationships with agency & brand partners
• Developed & shaped overall Creator Marketing workstream strategy focused on resource development, scaled education and subject matter training
• Collaborated with cross-functional teams to create cohesive and impactful marketing materials.

• Drove revenue through strategic talent acquisition, business development, and existing account optimization
• Led a team of Senior Recruiters, Recruiters, and Assistant Recruiters while also managing one of ICC's top accounts held responsibility for a high individual hiring goal in recruiting
• Collaborated with C-level executive teams internally and externally to identify project requirements, organization goals, and deliver SOW's outlining strategy and project implementation
• Managed key accounts and associated projects representing $15 million in annual revenue
• Opened new accounts and fostered/sustained multi-year relationships and growth with Fortune 500 organizations
• Managed and mentored ICC associate account managers, teaching ICC's sales process and marketing strategies to support the company's brand in the IT industry