EZINNE UKOHA
New York
Summary
Innovative Copywriter with expertise in digital content creation. Talented at maintaining latest knowledge of social media, various online platforms and relevant cultural events. Results-driven with keen understanding of analytics to measure success.
Overview
9
9
years of professional experience
Work History
Copywriter
Goldman Sachs Private Wealth Management
New York
08.2023 - 06.2024
- Worked closely with subject matter experts and specialists in planning, investing, and banking on marketing materials and client brochures.
- Produced engaging written content tailored to a high-net worth audience on a variety of topics.
- Produced original writing, including event summaries, investing strategies, wealth planning, and capital markets.
- Helped with editing to enhance effectiveness of initial drafts by adhering to brand's style guidelines and tone.
- Strategized with stakeholders and executive offices to craft engaging copy and conceptualize social media campaigns across channels.
- Managed several projects within different departments while meeting tight deadlines and keeping department heads up to speed throughout the process.
- Helped to research competitive markets and collaborated with team members to work on reports to help secure the firm's competitive edge.
- Helped to curate and copy edit marketing brochures, white papers, case studies, internal and external financial reports, and event agendas.
Senior Copywriter
Quill.com
Remote
08.2022 - 04.2023
- Helped to conceptualize campaign copy for the brand's relaunch efforts.
- Provided copy for direct response marketing.
- Collaborated with designers to ensure cohesiveness of format/design and copy.
- Helped to translate brand/style guidelines in ways that are applicable to marketing materials.
- Helped to interpret creative briefing documents and convert them to marketing deliverables.
- Worked with the graphic designers to update website with latest deals and promotions for ongoing campaigns.
Senior Writer
Jezebel
New York
02.2022 - 08.2022
- Helped to maintain consistency and accuracy in a fast-paced digital newsroom.
- Worked to turn around stories ranging from aggregated news blogs to investigative features at a fast pace.
- Effectively responded to news and cultural events with stories that fit the overall tone of the brand.
- Helped with editing duties and reporting on a variety of subjects that run the gamut from gender to race.
- Helped to provide meaningful content for pitching sessions while working with editors to shape the editorial calendar.
Content Writer
Medium
New York
10.2017 - 01.2022
- Helped to execute effective social media strategies on behalf of the brand by supporting the efforts of key managers.
- Helped to give feedback and contributed to the structuring of the brand's content marketing pipeline.
- Helped to provide technical aptitude by communicating complex information in digestible ways.
- Worked with the marketing and design teams by contributing to the success of editorial campaigns, while helping to source potentially viral and timely topics.
- Consistently adhered to the editorial requirements and guidelines as it relates to the digital content provided.
- Ensured all content is consistent in terms of style, quality and tone of voice across channels.
Web Producer/Lifestyle
MSN
Remote
04.2017 - 09.2017
- Programmed and managed content on the company's site utilizing internal CMS.
- Pitched compelling content to the home page editors and secured placements for the lifestyle vertical.
- Worked with external partners to create the best content offerings for the editorial calendar.
- Edited and packaged articles for optimal UX, building out links, adding related in-line media and creating SEO friendly URLs.
- Created photo galleries and made changes to display page hubs using proprietary CMS.
- Identified opportunities for new content using proprietary tools that measure search queries and meet results.
- Successfully merged what readers are looking for with business goals and the content offerings of the web portal's network and partner.
Associate Editor
The Hollywood Reporter
Los Angeles
09.2016 - 11.2016
- Composed aggregated pieces, edited articles for online publishing, and created content with efficiency in a 24/7 fast-paced newsroom.
- Helped to execute editorial ideas that build and engage audiences, including event coverage.
- Helped to pitch, plan, and participate in the production of news and feature stories for industry and consumer-facing sectors.
- Helped to organize online news coverage for ongoing stories, industry events and awards shows.
- Applied Google Analytics, Chartbeat, and Socialflow as tools to monitor actionable metrics to facilitate growth with audience engagement.
- Worked with SEO, social strategies and best practices to all content by promoting across appropriate social platforms.
Copywriter
Tastemade
Santa Monica
10.2015 - 04.2016
- Helped to moderate and edit video content for company's new travel and food app - Facet.
- Helped to rate video content and sufficiently present polished product for top creators to utilize for their library.
- Tracked daily progress and logged in detailed analysis based on the results of research and development.
- Updated Managing Editor of emerging trends and potential existing inconsistencies.
- Helped to curate headline/captions, editorial lists, teaser copy, social media content and other short form writing.
Associate Producer (Contractor)
ABC Digital
Burbank
01.2016 - 03.2016
- Created custom content for the digital platforms that are on-brand, relevant, and tailored to an online audience.
- Created the rough cut of promotional content from the producer's script while also adhering to strict deadlines.
- Worked with stakeholders to strengthen audience engagement, meeting performance goals and digital objectives.
- Collaborated with writers, producers, marketing team, and graphic designers to ensure consistent creativity.
- Collaboratively managed editorial calendar to achieve assigned goals in partnership with various business units across the ABC Entertainment Group.
- Actively participated in brainstorming sessions to find unique ways to promote ABC shows.
Education
B.A. - English with an emphasis in Journalism
University of Missouri
Kansas CitySkills
- Content creation
- Editing and proofreading
- Creative collaboration
- Audience engagement
- Strategic thinking
- SEO optimization
- Social media strategy
- Brand storytelling
- Campaign development
- Content management systems
Websites
References
References available upon request.
Timeline
Copywriter
Goldman Sachs Private Wealth Management
08.2023 - 06.2024
Senior Copywriter
Quill.com
08.2022 - 04.2023
Senior Writer
Jezebel
02.2022 - 08.2022
Content Writer
Medium
10.2017 - 01.2022
Web Producer/Lifestyle
MSN
04.2017 - 09.2017
Associate Editor
The Hollywood Reporter
09.2016 - 11.2016
Associate Producer (Contractor)
ABC Digital
01.2016 - 03.2016
Copywriter
Tastemade
10.2015 - 04.2016
B.A. - English with an emphasis in Journalism
University of Missouri
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