Ezra N. Rich
Buffalo,N.Y.
Summary
Marketing communications professional with diverse experience in driving brand awareness and engagement. Proven ability to develop and execute strategic communication plans, crafting compelling content across multiple platforms. Strong focus on collaboration, adaptability to dynamic environments, and delivering measurable results. Skilled in digital marketing, public relations, and project management, bringing creativity and analytical thinking to every project.
Overview
18
18
years of professional experience
Work History
Marketing Communications Manager
Uniland Development Company
11.2017 - Current
- Company Overview: the largest and most reputable Buffalo-based commercial real estate developer with a portfolio spanning the Buffalo-Rochester corridor
- Supporting marketing communications initiatives for a $350,000 marketing budget spanning owned, earned, and paid media
- Lead content creation of new sales collateral, marketing emails, development proposals, website news articles and blog posts, social media updates, advertising copy, and media relations, as well as talent operations, internal communications, corporate philanthropy and community involvement initiatives
- Collaborate with colleagues across departments, industry partners, and clients on a range of corporate communications, company-led and community events, and advocacy initiatives from groundbreaking ceremonies to associate and client appreciation parties to company involvement in events with the Amherst Chamber, United Way, and other organizations
- Manage awards program recognizing company projects such as HANSA workspace, Five Star Bank Centre, and Sodexo's Buffalo Operations Center, executive leadership in diversity, equity and inclusion, 40 Under 40 nominations, and community partnerships, as well as support the narrative development for economic and energy incentives, business advocacy, and other issues of concern to the company, its clients, and the community
- The largest and most reputable Buffalo-based commercial real estate developer with a portfolio spanning the Buffalo-Rochester corridor
- Revitalized employee communications to better convey important information and boost morale.
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Revamped online and print materials in collaboration with graphic designers, photographers and printers.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining a cohesive organizational strategy.
- Coached executives on key talking points and communication strategies for different audiences.
Marketing Communications Manager
SRI International
01.2014 - 12.2016
- Led marketing for SRI's Iris on the Move biometric products
- Created digital and print collateral, blog posts, bylines, newsletters, email blasts, and advertisements for a $300,000 annual program
- Oversaw re-branding to SRI Identity, increasing media coverage, advertising impressions, and sales leads that helped attract funding to spin off the division
- Managed web content development for sri.com, including blog posts, project and research topic pages, media coverage, events, and biographies to highlight strategic business areas
- Developed social media content for SRI's corporate Twitter, LinkedIn, and Facebook pages
- Established social media best practices policy for executive and sales teams
- Secured 'Verified' status for SRI's Twitter handle and Facebook company page
- Edited corporate e-newsletter highlighting thought leadership, research, and client successes to 6,500 external subscribers and 2,000 employees worldwide
- Directed development of a new responsive design template that improved mobile engagement, opens, and click-through rates
- Co-developed digital and print content for diverse areas, including education, economic development, cyber security, computer vision, artificial intelligence, and robotics
- Partnered on corporate PR, social media, and web content initiatives to identify thought leadership angles and amplify government projects, foundation grants, and client successes
- Worked with public relations team to launch and update company social media profiles, website and blog.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Monitored industry trends and competitor activity to inform ongoing marketing strategy adjustments.
- Collaborated with cross-functional teams to ensure consistent messaging and branding across all marketing materials.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
Public Relations Associate
Burson-Marsteller LLC (now Burson, A WPP Company)
05.2010 - 12.2013
- Directed accounts of telecom and enterprise technology clients including Hewlett-Packard (now HPE), T-Mobile, and Sony
- Led media outreach for new product launches, vendor partnerships, trade shows, analyst relations, and proactive pitches on industry trends
- Drafted PR plans, project proposals, press releases, media advisories, fact sheets, bylines, blog posts, messaging documents, and tweet sheets
- Oversaw development of blogger and influencer engagement programs for two HP divisions
- Curated social media content for HP's product-specific and cross-enterprise Twitter, LinkedIn, and Facebook channels
- Served on social media trends team and B-M Source intranet adoption committee
- Mentored 4 junior staff members
- Served as founding editor for the revamped T-Mobile Daily News Report summarizing company, competitor, and industry news for T-Mobile and MetroPCS executives and employees
- Managed HP customer win and case study media initiatives for UCLA, Purdue, Michigan, Dallas Cowboys, McKesson, Kumho Tires, Bernalillo County, NM, and Union National Bank
- Coordinated partner announcements with Intel, Microsoft, ARM, and Mellanox
Freelancer
Communications Consultant
11.2009 - 05.2010
- Led media and analyst relation programs for Kindling idea management and innovation software, including the launch of its mobile app and integration with Microsoft SharePoint
- Promoted case studies, including customer LeapFrog's usage to engage employees in environmental initiatives
- Provided public relations and content development services to non-profit clients including the Jewish National Fund and the Central Conference of American Rabbis
Public Relations Account Executive
Ruder Finn, Inc. (now Finn Partners)
06.2007 - 11.2009
- Managed account activities for business technology and mobile telecom clients including NEC, Kyocera, Radware, and TerreStar Networks
- Led the creation of pitches, press releases, case studies, bylines, and executive communications
- Oversaw media relations in advance of the launch of the TerreStar-1 communications satellite, and the introduction of the TerreStar GENUS satellite-terrestrial smartphone with AT&T
- Supported coverage of Radware's acquisition of Nortel Network's Alteon technology assets
- Coordinated industry analyst briefings for NEC's acquisition of software firm Netcracker
Education
Bachelor of Arts - Psychology, Marketing
05.2007
Skills
- Customer engagement
- Public relations
- Press releases
- Creating content
- Marketing strategies
- Developing creative content
- Internal communications
- Teamwork and collaboration
- Developing marketing collateral
- Relationship building
- Corporate messaging
- Media relations
- Social media campaigns
- Conducting email campaigns
- Campaign development
- Editorial calendars
Awards
- 40 Under 40 Honoree, Buffalo Business First, 01/01/22
- Ann S. & Dr. Meyer H. Riwchun Emerging Leadership Award, Buffalo Jewish Federation, 01/01/21
Timeline
Marketing Communications Manager - Uniland Development Company
11.2017 - Current
Marketing Communications Manager - SRI International
01.2014 - 12.2016
Public Relations Associate - Burson-Marsteller LLC (now Burson, A WPP Company)
05.2010 - 12.2013
Freelancer - Communications Consultant
11.2009 - 05.2010
Public Relations Account Executive - Ruder Finn, Inc. (now Finn Partners)
06.2007 - 11.2009
Brooklyn College, The City University of New York - Bachelor of Arts, Psychology, Marketing
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