Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Interests
Rosanne Bachman

Rosanne Bachman

Account Executive
St Louis,MO

Summary

Focused Enterprise Account Executive with expertise nurturing client relationships and negotiating sales contracts. Offering outstanding persuasion and presentation skills. Customer-oriented with more than 10 years of managing lucrative accounts. Accomplished Enterprise Account Executive excels in fast-paced, demanding sales environments.

Overview

19
19
years of professional experience

Work History

Enterprise Account Executive

Spectrum Enterprise
09.2021 - Current
  • Responsible for $910K New Business Sales showcasing ways Spectrum solutions simplify client efforts and improve efficiency.
  • Hunt new business and set sales meetings with enterprise accounts utilizing tools such as ZoomInfo, LinkedIn, St. Louis Business Journal, Outreach, and local networking.
  • Grow key relationships to increase business and sales funnel.
  • Develop client-centric solutions, highlighting product benefits.
  • Deliver proposals either directly or via Webex to promote new revenue.
  • Maintain client database using Salesforce.
  • Partner with account management, sales engineering, project management, construction, and support & marketing
  • Build customer network through sales leads, persuasive sales calls, company visits and industry events
  • Specializing in Fiber Internet, SaaS, Unified Communications (Hosted Voice), Cloud Based Solutions
  • Cross-sell products and services to clients to secure additional business and grow revenue streams.
  • Research competitive landscape and emerging technologies to position brand in global marketplace.
  • Negotiate contracts with key stakeholders, securing long-term partnerships and revenue growth.
  • Leverage CRM (Salesforce) tools to track customer interactions, ensuring seamless communication across multiple touchpoints.
  • Consistently exceed sales targets by proactively identifying and pursuing new business opportunities.
  • Build and cultivate healthy pipeline of customers interested in partnering with company.
  • Deliver comprehensive product presentations and demonstrations, showcasing Spectrum value proposition to potential clients.
  • Exceeds minimum sales quotas and increased profitability through effective sales strategy and business planning.
  • Leverage marketing channels and sales strategies to develop pipeline and increase profitability.
  • Actively participate in continuous learning initiatives by attending workshops or certifications relevant to the role or industry, ensuring up-to-date expertise.
  • Attend networking events to build relationships and identify sales opportunities.
  • Established strong relationships with key enterprise customers, driving customer satisfaction and retention.
  • Execute successful sales strategies to convert leads into customers.
  • Leverage CRM to collect, organize, and manage sales data and customer information.
  • Implement effective time management techniques to maximize productivity and achieve results within tight deadlines.
  • Cultivate strategic partnerships with industry influencers to increase brand awareness within target markets.
  • Coordinate post-sales support efforts between technical teams and clients for smooth onboarding experiences.
  • Collaborate with internal teams to develop tailored solutions for complex client needs, resulting in increased revenue.
  • Craft compelling proposals that aligned with prospect priorities and pain points, resulting in higher close rates.

ACCOUNT MANAGER, HEALTHCARE- INSIDE SALES

Ricoh-USA
Saint Louis, MO
11.2014 - 08.2021

• Responsible for $810K in new and existing customers, driving sales in Healthcare customer space with telephone-based sales approach.
• Minimum 35 Outbound Sales Calls daily to new and existing customers with focus on customer retention and expansion of Ricoh's hardware and Software Solution offerings (SaaS).
• Met and exceeded revenue expectations by delivering Ricoh Value Proposition, sales proposals, TCO (total cost of ownership) Fleet Assessment using Excel and Microsoft PowerPoint presentations.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base
• Maintained accurate Salesforce CRM notes and activities for all existing customers, opportunities as well as new business accounts.
• Maintained and exceeded monthly Key Performance Indicators.
• Provided regular sales and activity reports in CRM.
• Maintained high level of product knowledge, enabling confident and informed sales presentations to potential clients.
• Delivered recommendations to long-term accounts to promote brand awareness to key audience.
• Prepared sales presentations for clients showing success and credibility of products.
• Managed diverse portfolio of accounts, ensuring each client received personalized attention tailored to their unique needs.
• Effectively resolved escalated client issues in timely manner while maintaining positive working relationships.
• Increased overall revenue by identifying upselling opportunities and presenting relevant product portfolios to existing clients.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Presented hardware and SaaS features to diverse audiences, applying consultative sales techniques to secure new contracts.
• Boosted client satisfaction by effectively addressing concerns and providing tailored solutions.
• Oversaw contract negotiations, ensuring mutually beneficial terms were agreed upon between company and client. Monitored and amplified sales pipeline to maintain flow of potential leads and prospects.
• Cultivated long-lasting partnerships with clients by consistently exceeding expectations and delivering exceptional service.
• Consistently maintained high levels of client satisfaction through proactive communication and prompt problem resolution.
• Consistently met or exceeded quarterly sales targets by diligently monitoring progress toward goals.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Developed strong relationships with key clients, resulting in increased account retention and growth.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Craft compelling proposals that aligned with prospect priorities and pain points, resulting in higher close rates.
• Facilitate client success by maintaining open lines of communication and addressing concerns promptly, fostering long-lasting business relationships.
• Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
• Qualified leads, built relationships and executed sales strategies to drive new business.
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing
• Achieved or exceeded company-defined sales quotas.
• Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
• Attended monthly sales meetings and quarterly sales training.
• Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
• Met and exceeded service level goals to achieve standards and expectations.
• Delivered informative presentations to potential clients, showcasing unique value proposition of products and services solutions.
• Resolved issues promptly to drive satisfaction and enhance customer service.
• Prepared forecasts to gain understanding of measures needed to grow business.
• Prepared additional quotes for current clients to upsell products and services.
• Consulted with businesses to supply accurate product and service information.
• Distributed marketing materials to existing and prospective clients to promote products and software solutions.
• Monitored industry trends and competition, adjusting sales strategies accordingly to maintain competitive edge.
• Trained clients on product features and updates to secure buy-in.
• Built relationships with customers and community to promote long-term business growth.
• Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
• Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
• Executed successful sales strategies to convert leads into customers
• Collaborated closely with cross-functional teams to ensure seamless service delivery for clients.
• Surpassed sales goals by 130-160% annually with implementation of diverse sales tools and strategies.

Business Development Representative

CMS Communications
11.2009 - 10.2014
  • Responsible for $800,000 in yearly telecommunications and networking sales goal
  • Produced 65-85 calls per day to establish new business and identify sales opportunities by actively listening during calls to clients’ needs, conversing intelligently, displaying interpersonal communication, following up thoroughly, and being conscientious and attentive to details.
  • Building network through sales leads, persuasive sales calls, company visits (if pursuing Cisco products and services)
  • Manage defined customer and lead base to achieve sales goals and objectives.
  • Maintain in-depth knowledge of products, services, competitors, and company-wide marketing plans, strategies, programs, and promotions.
  • Attend Industry trade shows and networking events
  • Knowledge of PRI/SIP, SD-WAN, WAN/Ethernet, Cloud Based Solutions and VoIP
  • Met and exceeded Sales Goals each year
  • CMS Communications Excellence Award Winner 2012/2013.
  • Stayed current on company offerings and industry trends.
  • Increased client base by identifying potential customers and initiating strategic outreach.
  • Set and achieved company defined sales goals.
  • Managed diverse portfolio of clients across multiple industries, ensuring deep understanding of each sector's unique challenges and opportunities.
  • Developed business pipeline using cold and warm techniques.
  • Monitored service after sale and implemented quick and effective problem resolutions.
  • Maintained current knowledge of evolving changes in marketplace.
  • Developed, maintained and utilized diverse client base.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Developed and maintained strong working relationships with professionals within assigned territory.
  • Delivered consistent revenue growth through effective negotiation of contracts and pricing strategies.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.

Commercial Fitness Account Manager

Fitness Experts
04.2005 - 10.2009
  • Yearly sales exceeding $600,000 in Commercial Fitness Equipment by developing new business.
  • Markets targeted, include Multi-Family, Hospitality, Senior Living, Education, Municipalities and Corporate Fitness.
  • Developed business relationships with key stakeholders including architects, developers, designers, management companies, and owners.
  • Served on St. Louis Apartment Association Board of Directors (Vendor) 2006, 2007, and 2008.
  • Active in local St. Louis Networking Events (IREM, BOMA, SLAA)
  • Leveraged these relationships to build community and fitness spaces across multiple settings and end-users.
  • Created and negotiated proposals based on stakeholder needs, leading to successful project execution and follow-up.
  • Facility planning and design, including flooring, audio-visual, wall graphics and equipment.
  • Project management including Contract Signature, Planning and Scheduling, Warehouse Deliveries, drop shipments, Installation, Equipment and Services (IES), and coordination of Installation.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Conducted integrated sales presentations to illustrate value of product or service and tailor call-to-action.
  • Presented professional image consistent with company's brand values.
  • Achieved or exceeded company-defined sales quotas.
  • Selected correct products based on customer needs, product specifications and applicable regulations.
  • Gained understanding of goals, objectives and processes to meet client business needs.
  • Researched competitive landscape and emerging technologies to position brand in global marketplace.
  • Attended networking events to build relationships and identify sales opportunities.
  • Monitored industry trends and competition, adjusting sales strategies accordingly to maintain competitive edge in market.
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.

Education

Bachelor of Science - Industrial Organizational Psychology

University of Wisconsin-Parkside, Kenosha, WI
05.1995

Skills

  • Reference selling
  • Territory Management
  • Goal Setting and Achievement
  • Rapport and relationship building
  • Prospecting and Cold Calling
  • Forecast Preparation
  • Client Correspondence
  • Strategic Selling
  • Business Acumen
  • Contract Negotiation
  • Customer Presentations
  • Key Account Management
  • Sales Strategies Implementation
  • Goals and Performance
  • Customer Relationships
  • Product and Service Sales
  • Outreach Initiatives
  • Business Development and Planning
  • Research and Analysis
  • Strong Presentation Skills
  • Strategic Networking
  • Knowledge of Industrial Standards
  • Lead Prospecting
  • Negotiation and Persuasion
  • Database Management
  • Client Base Retention
  • High Impact Proposal Presentations
  • Sales Quota Achievement
  • Pipeline Development
  • Networking Events

Additional Information

  • COMMUNITY INVOLVEMENT/AWARDS , Friends of Kids with Cancer Ricoh Circle of Excellence Award Winner 2018/2019/2020 CMS Communications Excellence Award Winner 2012/2013

Timeline

Enterprise Account Executive - Spectrum Enterprise
09.2021 - Current
ACCOUNT MANAGER, HEALTHCARE- INSIDE SALES - Ricoh-USA
11.2014 - 08.2021
Business Development Representative - CMS Communications
11.2009 - 10.2014
Commercial Fitness Account Manager - Fitness Experts
04.2005 - 10.2009
University of Wisconsin-Parkside - Bachelor of Science, Industrial Organizational Psychology

Interests

Repurposing Furniture

Rosanne BachmanAccount Executive