Frank Tramble
Washington,DC
Summary
Innovative communication, marketing, public relations, and fundraising executive talented at resolving issues quickly and efficiently while collaborating with creative, digital, editorial, multimedia, production, external partners, and leadership teams to meet key strategic project milestones. Highly talented in taking captivating material and transforming content into industry-best programming including high-visibility signature event communications as well as crisis communication management.
Overview
14
14
years of professional experience
Work History
Vice President & Chief Communications Officer
Howard University
Washington, DC
08.2020 - Current
- Serves as member of the cabinet reporting directly to the President.
- Provides leadership and vision for the University’s strategic and integrated marketing and communications functions.
- Leads and directs the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with all University departments. Prepares internal and external correspondence on behalf of the Office of the President for distribution to target audiences using both print and electronic vehicles.
- Designs marketing and branding, online engagement, and other social media presence, press/media relations and team development and management strategies that enhance Howard's institutional identity, academic reputation, and goals for enrollment of students, fundraising and community involvement.
- Develops, executes, and oversees programs necessary to communicate the University’s mission and performance to the public. Develops related policies and procedures for timely and effective execution of initiatives.
- Ensures a fiscally sound operation of Marketing and University Relations by exercising management practices and implementing income-generating activities, which result in operations within allocated budgets.
Adjunct Professor
Georgetown University
Washington, DC
08.2020 - Current
- Teach the fundamental skills to future integrated marketers on how to build a brand and execute an integrated marketing communications campaign.
- Evaluated and revised lesson plans and course content to achieve student-centered learning.
- Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations.
Sr. Director, Communication Strategy & Operations
Georgetown University
Washington , DC
11.2019 - 08.2020
- Established personnel performance metrics to align efforts toward common goals related to the university campaign.
- Reviewed staff-written materials and edited for content and brevity for signature events.
- Created talking points for various advancement related public responses for university leadership.
- Lead manager for creating integrated marketing campaigns for signature event communications involving high-level alumni and the president's office.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover using the "care of the whole person" employee first model.
- Mastered and launched digital marketing techniques to boost brand reach among alumni & friends in both medical center and university initiatives.
- Instituted formal operating procedures for contract management and execution.
- Created protocols and new operations for principal gift announcements with the president's office and the office of advancement
- Prioritized and allocated valuable resources to meet business targets and maximize ROI.
Director of Communications Strategy & Operations
Georgetown University
Washington , DC
02.2017 - 11.2019
- Developed and implemented short- and long-term communications strategies.
- Responsible for overseeing all strategic communications and operations that support the $200 million yearly fundraising arm of Georgetown University.
- Lead marketer for all high-level alumni signature events globally on behalf of Georgetown University
- Change management leader of culture, systems, and operations for all department communications
- Performed continuous evaluations and upgrades of communication project tools to keep operations efficient and consistent including the system implementation of Wrike.
- Oversee all strategy and execution for over 300+ projects annually.
- Focused teams on developing innovative and cutting-edge approaches at all levels with effective resource allocation and strategic planning.
- Collaborate with external departmental teams and serve as front-facing departmental lead on various high-visibility communication plans.
Associate Director
Georgetown University
Washington , DC
02.2014 - 02.2017
- Responsible for fundraising, stewardship, and communications main campus Georgetown University undergraduates, Georgetown University Medical Center, and the Lombardi Comprehensive Cancer Center.
- This includes the coordination & development for direct mail pieces & managing operations of the annual fund.
- Lead marketing manager for all units including Georgetown Law, Medicine, Athletics, Mission and Ministries, MBA, MSPP, and Library direct mail marketing •Increased donor partition 46% in first year through strategic marketing calendar changes and new segmentations.
- Created Georgetown’s highest-grossing marketing appeal raising over $900,000 from one appeal.
- Responsible for $4.5 million direct marketing program.
- Kept operations responsive and agile with proactive troubleshooting and problem-solving of routine and complex concerns.
Assistant Director
Michigan State University
East Lansing, MI
08.2009 - 01.2014
- Responsible for fundraising for all professional schools including all 3 medical schools as well as the MSU College of Law & creating new ways to engage students for philanthropic purposes.
- Lead account manager for College of Law, Osteopathic, Veterinary & Human Medicine solicitations.
- Coordinated annual honor roll for Veterinary & Osteopathic Medicine resulting in 10% growth in donors.
- Coordinated student engagement programs that increased student giving by 40% in cash and 35% in donors.
- Maintained tight production timetables and quality standards to give audiences exceptional offerings.
- Directed 200+ students in the nations largest university telemarketing program.
Education
Bachelor of Arts - Advertising Management
Michigan State University
Master of Professional Studies - Integrated Marketing Communications
Georgetown University
Washington, DCCertificate - Executive Business Leadership, SAGE Program
Georgetown University McDonough School of Business
Washington, DCSkills
- Integrated Marketing Communications
- Long-Term Strategic Marketing Planning
- Digital Channel Strategy
- Fundraising
- Contracts & Consultant Management
- Culture Transformation
- Process Development & Improvement Expert
- Crisis Communication Strategy
- Leadership communications
- Operational Strategy
- High Visibility Department Liaison
- Collaborative Leadership
- Change Management Expert
- Budgeting & Resourcing
- Effective Team Building
- Budgeting
Accomplishments
- Eddie & Ozzio Award 2021 Winner: Best Cover, “Madam VP,”
- Eddie & Ozzio Award 2021 Winner: Best Magazine Redesign, Spring 2021
- Eddie & Ozzio Award 2021 Winner: Best Single Article, “Overcoming Trial by Tribulation” about Howard’s participation in a COVID-19 vaccine trial
- Eddie & Ozzio Award 2021 Honorable mention: Best Profile, “Vernon Jordan: The Connector”
- Speaker: AfroTech: HBCU's Guide: Securing Your First Job in Tech
- Speaker: ComNetworkDC How to Be a Chief Communications Officer
- Speaker: Beyond The Yard: HBCUs Driving Real Change For Our Communities
- Committee Member: 7 years CASE Circle of Excellence Awards Digital Communications Categories.
- Lead Judge: 2 Years CASE Circle of Excellence Awards Digital Communications Categories.
- Hoya 30 Professional Award Winner, 2018
Timeline
Vice President & Chief Communications Officer
Howard University
08.2020 - Current
Adjunct Professor
Georgetown University
08.2020 - Current
Sr. Director, Communication Strategy & Operations
Georgetown University
11.2019 - 08.2020
Director of Communications Strategy & Operations
Georgetown University
02.2017 - 11.2019
Associate Director
Georgetown University
02.2014 - 02.2017
Assistant Director
Michigan State University
08.2009 - 01.2014
Bachelor of Arts - Advertising Management
Michigan State University
Master of Professional Studies - Integrated Marketing Communications
Georgetown University
Certificate - Executive Business Leadership, SAGE Program
Georgetown University McDonough School of Business