Dominique A. Carmona
Chicago,IL
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Media Coordinator
PMMI MEDIA GROUP
Chicago, IL
01.2023 - 07.2024
- Analyzed website traffic, user behavior, and digital campaign performance using Google Analytics 4 (GA4), Tableau, and Google Tag Manager, ensuring data accuracy and actionable insights.
- Developed custom dashboards and reports in Google Looker Studio to track KPIs and measure campaign efficacy, improving decision-making for cross-functional teams.
- Provided data-driven recommendations to enhance digital product performance, contributing to $159,000 in new revenue through strategic optimizations.
- Collaborated with the IT, Sales, Marketing, and Operations teams, leveraging Jira and Smartsheet to streamline issue tracking and project execution.
Social Media Intern
Magic Parenting Inc.
Glen Ellyn, IL
08.2022 - 12.2022
- Built and executed a full-funnel marketing strategy by performing competitive research, product rebranding, social media marketing, and sales, which resulted in a 15% increase in book sales.
- Increased 50% followers, 40% engagement on Instagram, and 25% market share by managing organic content on social media using Meta Business Suite and Canva, and promotional material.
- Prepared and provided marketing training workshops for the staff to have a holistic understanding of the marketing strategy.
Marketing Lead Intern
School of Business, Elmhurst University
Elmhurst, IL
03.2021 - 12.2022
- Generated 24% open rates and 80% awareness from the students, faculty, staff, and parents through 13 bi-weekly newsletters.
- Managed a successful organic social media campaign on Hootsuite and Meta Business Suite, which resulted in an increase of 25% more followers, with 85% more engagement.
- Analyzed social media metrics and prepared quarterly key performance indicator (KPI) reports, resulting in the research and development of a full-funnel marketing strategy for the 2023 school year, expecting 100% engagement, 60% student awareness, and a 45% increase in student applications by Fall 2023.
Marketing Team Lead
Raging Waves Client Class Project
Elmhurst, IL
02.2022 - 05.2022
- Selected winner of the Raging Waves Client Class Project.
- Successfully led five team members to compete in the client competition class by maintaining cross-functional communication and creating action plans.
- Successfully executed content development, social media audit, SEO, paid search, email marketing, blog, and conversational channels.
Education
BS - Business Administration
Elmhurst University
12.2022
Skills
- Canva
- Microsoft Excel
- Microsoft PowerPoint
- Smartsheet
- Zapier
- Google Ad Manager
- Google Analytics 4
- Google Tag Manager
- Meta Business Suite
- Tableau
- Google Looker Studio
- Salesforce
- Data entry
- Project Management
- Campaign Optimization
- Data analysis
- Product Marketing
- Product Management
- Python
- AI prompting
- Microsoft Outlook
- Adobe Photoshop
- Funnel Marketing Strategy
- Email Marketing
- KPI tracking
- Organizational skills
- Decision-making
- Problem resolution
- Microsoft office
- SQL
- Multitasking Abilities
- Time management
- Teamwork and collaboration
- Verbal communication
- Data management
- Google drive
Certification
- GA4 Kickstarter Team Training,issued by Measurelab, 01/01/23, Becoming fluent in Google Analytics 4 (GA4) and learning how to make it work for your specific business needs.
- Email Marketing,issued by HubSpot, 02/01/25, Learn about preparing, sending, and optimizing emails to attract, engage, and delight leads and customers.
- Programmatic Advertising,issued by StackAdapt, 02/01/25, Provide digital marketers with the skills to understand the programmatic industry and become a strategic user of programmatic technology.
Core Projects
Raging Waves Client Class Project, Elmhurst, IL, Marketing Team Lead, 02/01/22 - 05/01/22, Selected winner of Raging Waves Client Class Project., Successfully led 5 team members to compete in the client-competition class by maintaining cross-functional communication and creating action plans., Successfully executed content development, social media audit, SEO, paid search, email marketing, blog, and conversational channels.
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Italian
Limited
References
References available upon request.
Timeline
Digital Media Coordinator
PMMI MEDIA GROUP
01.2023 - 07.2024
Social Media Intern
Magic Parenting Inc.
08.2022 - 12.2022
Marketing Team Lead
Raging Waves Client Class Project
02.2022 - 05.2022
Marketing Lead Intern
School of Business, Elmhurst University
03.2021 - 12.2022
BS - Business Administration
Elmhurst University
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