Britt Johnson
Los Angeles,CA
Summary
Media professional with 10+ years of experience in content creation, brand management, and digital media production. Adept at elevating brand visibility and engagement through innovative strategies and high-quality visual presentations. Proven success in collaborating with sponsors and partners to create compelling content, driving significant growth in audience reach and revenue.
Overview
10
10
years of professional experience
Work History
Digital Showroom Host
Firework HQ
10.2024 - Current
- Drove sales growth by consistently delivering entertaining content tailored to the preferences of the target audience segment.
- Coordinated closely with marketing teams to align messaging across channels for maximum impact on viewership numbers.
- Managed live audience interactions, ensuring smooth transitions between segments and maintaining energy levels throughout the show.
- Developed on-air persona that resonated with target demographic, leading to a loyal fan base, positive reviews and over $200k in sales in 6 weeks.
- Contributed creative ideas for new show concepts and production.
Team Reporter/ Producer
Dallas Cowboys
08.2021 - 08.2022
- Pioneered diverse content strategies across digital platforms, enhancing Cowboys' brand visibility and fan engagement while balancing tradition and innovation
- Partnered with sponsors to create compelling content for Cowboys' platforms, strengthening strategic relationships and driving substantial revenue growth
- Analyzed social trends to craft targeted content, attracting diverse audiences while maintaining Cowboys' core brand pillars of innovation and tradition
- Produced and hosted impactful shows, including pregame broadcasts and player interviews, substantially expanding audience reach and media presence
- Spearheaded production of an Emmy-winning feature-length documentary, overseeing all aspects from concept to execution, enhancing the team's storytelling prowess
Sports Host/Producer
iOneDigital
09.2015 - 02.2021
- Developed and hosted unique sports content, fostering partnerships with Nike, Gatorade, ESPN+, and Fox Sports
- Drove audience engagement across platforms
- Conducted thorough research, wrote compelling scripts, and edited content for multiple daily segments and shows
- Ensured accuracy in all productions
- Contributed to overall brand strategy and audience growth initiatives
- Analyzed sports trends and viewer preferences to create engaging content
- Adapted production strategies to maximize audience retention and growth
- Produced dynamic sports content, growing YouTube channel to 1.5M+ subscribers
- Hosted live shows and created partnerships with major brands like Nike and ESPN+
Reporter/Producer
GGTV3
09.2016 - 12.2019
- Conceptualized and produced compelling video content for government departments, showcasing creativity in storytelling and visual communication
- Crafted engaging packages for TV and website, driving viewer retention and expanding GGTV3's reach across multiple platforms
- Managed end-to-end content creation process, from concept development to final editing, ensuring high-quality output for diverse audience segments
- Led live reporting and interviews with high-profile figures, enhancing GGTV3's digital presence through strategic social media management
Weekend Sports Anchor
KLAF NBC/KADN FOX
02.2016 - 07.2016
- Conducted dynamic live shots and interviews with athletes and sports personnel, bringing real-time excitement and insights to the audience
- Crafted compelling sports packages and highlights, utilizing advanced editing techniques to create engaging content for diverse viewer demographics
- Leveraged social media platforms to boost fan engagement, providing real-time updates on scores and events, expanding the company's digital footprint
- Demonstrated versatility by filling in as weekday sports anchor, ensuring seamless coverage and maintaining high-quality broadcast standards
- Anchored weekend sportscasts, delivering captivating coverage of local to pro events
- Conducted dynamic live shots, boosting viewer engagement
Host
The Branded Athlete
02.2015 - 02.2016
- Pioneered athlete booking strategies, resulting in a diverse guest lineup and enhanced show appeal, while spearheading multi-channel promotional campaigns
- Drove significant growth in show viewership through strategic content production and effective athlete recruitment, amplifying brand reach and impact
- Orchestrated seamless integration of athlete interviews, marketing initiatives, and content creation, fostering a cohesive and dynamic show experience
- Revolutionized show format with cutting-edge content strategies and social media trends, setting new industry benchmarks for athlete interviews and audience engagement
Sports Reporter
Torrance CitiCable 3
05.2015 - 10.2015
- Elevated weekly sports broadcast through compelling package production, diverse athlete interviews, and on-site event coverage
- Analyzed local sports scenes, crafted insightful packages, and delivered comprehensive coverage of athletic events across educational levels
- Partnered with production team to create dynamic sports content, fostering connections with local athletes and event organizers
- Pioneered fresh approaches to sports reporting, blending field coverage, athlete spotlights, and event production for engaging broadcasts
- Produced dynamic sports packages, conducted athlete interviews, and reported from local events, enhancing broadcast quality and viewer engagement
Education
BA - Communication, Special Event Planning
California State University-Fresno
Fresno, CA05.2008
Timeline
Digital Showroom Host
Firework HQ
10.2024 - Current
Team Reporter/ Producer
Dallas Cowboys
08.2021 - 08.2022
Reporter/Producer
GGTV3
09.2016 - 12.2019
Weekend Sports Anchor
KLAF NBC/KADN FOX
02.2016 - 07.2016
Sports Host/Producer
iOneDigital
09.2015 - 02.2021
Sports Reporter
Torrance CitiCable 3
05.2015 - 10.2015
Host
The Branded Athlete
02.2015 - 02.2016
BA - Communication, Special Event Planning
California State University-Fresno
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