Kelley M. Garmon
Gainesville,GA
Summary
Visionary marketing executive with expertise in scaling consumer brands, balancing brand building with performance marketing. Proven track record in customer acquisition and engagement. Deep expertise in consumer finance and leveraging analytics to optimize customer journeys for maximum lifetime value. Recognized for launching engaging marketing initiatives and driving organizational growth through mergers, acquisitions, innovative CX and data-driven marketing and branding strategies Proven track record of scaling businesses, expanding reach and enhancing market share, resulting in a significant increase in customer satisfaction, decrease in attrition and a more than 300% increase in net income growth Exceptional communication, relationship and culture building skills; resourceful, hardworking and positive
Overview
20
20
years of professional experience
Work History
Executive Vice President & Chief Revenue Officer
Georgia’s Own Credit Union
01.2006 - 01.2024
- Developed and executed integrated growth marketing strategies, expanding market presence and increasing net income by 300%, driving both brand equity and customer acquisition
- Drove digital and retail expansion efforts, enhancing omnichannel reach and customer engagement
- Spearheaded the launch of the organization’s first public brand, transitioning from unregistered PFI status to a top-two performer in the category, increasing membership from 98K to 240K and assets from $1 billion to $4.8 billion
- Led cross-functional teams across multiple disciplines, including marketing, communications, digital, and all retail functions, to execute strategies that improved customer satisfaction and retention, reducing attrition by 2.5% over two years
- Conceptualized and launched Atlanta’s first LED skyline signage to promote brand recognition, achieving over 200 million impressions annually
- Integrated storytelling across paid, earned and owned media to strengthen brand equity
- Led teams to secure four merger partners, coordinating cross-functional integration to unify product offerings, delivery systems, and member services, ensuring a seamless experience and alignment with organizational goals
- Created and implemented targeted communication strategies aimed at educating stakeholders—including legislators, industry leaders, and consumers on regulatory and legislative impacts
- Developed and scaled customer engagement frameworks, integrating personalized marketing automation, lifecycle marketing and behavioral insights to drive higher LTV and retention rates
- Leveraged predictive analytics to enhance CX touchpoints and conversion metrics
- Designed and optimized the end-to-end customer journey for new products by aligning product management, marketing and fulfillment teams, ensuring seamless transitions from product concept through to sales
- Developed and launched 11 new products and services, refining the sales and fulfillment process to meet market needs across both retail and digital channels, which increased adoption and retention rates
Vice President, Advocacy & Public Relations
Georgia Credit Union Affiliates
01.2004 - 01.2006
- Strengthened community partnerships and expanded outreach efforts, co-founding the GettingAhead Association, which provided 10K+ individuals access to financial literacy and community services
- Served as the editor of eight high-impact publications tailored to diverse audiences, from CEOs and legislators to the general public, reinforcing brand authority and extending the organization’s thought leadership
- Established and led corporate social responsibility (CSR) initiatives by engaging with community programs and supporting volunteer efforts, increasing brand loyalty and building trust among members and the community
- Directed strategic public relations initiatives to elevate awareness and enhance the visibility of credit unions in GA, positioning credit unions as a trusted voice among state legislators, community leaders, and key stakeholders
- Played a key leadership role in securing advocacy partnerships, driving support for credit union-friendly policies and educating government officials on credit union contributions to economic stability
- Enhanced member engagement and satisfaction by implementing outreach programming that provided credit unions with essential resources on regulatory updates, enabling them to better serve their respective communities
Education
PhD - Organizational Leadership
Regent University
MBA -
Brenau University
BA - Political Science
University of Georgia
Skills
- Strategic Marketing Leadership
- Brand Development
- Customer Experience (CX)
- Digital Marketing Strategy
- Product Management
- Mergers & Acquisitions
- Public Relations & Communications
- Retail Operations Management
- Revenue Growth & Expansion
- Legislative & Regulatory Advocacy
- Market Penetration Strategy
- Cross-Functional Team Leadership
- Financial Literacy Initiatives
- Digital Transformation
- Strategic Planning
- Change Management
- Corporate Social Responsibility (CSR)
- Higher Education Mentorship
- Sponsorship Management and Activation Strategy
- Marketing Operating Model Design
- Thought Leadership
- Instagram Analytics
- Microsoft Office Suite
- Canva
- Various CRM Platforms
Accomplishments
- CUNA Marketing Professional Diamond Award Winner (4X)
- Kelsey’s Cure Volunteer of the Year
- LVA Volunteer of the Year
Board Leadership
- Board Member, Georgia’s Own Foundation
- Marketing Roundtable Member, Georgia State University
- Former Affiliate Board Member, Georgia Credit Union Affiliates (Now LSCU)
- Alumni & Class of 2017, Leadership Atlanta
- Nominating Committee Chair, LCSU
Hobbies and Interests
- Writing
- Photography
- Reading
- Theater Costuming
- Yoga
- Disney
- Event Planning
- Interior Design
- Teaching
- Training
- Mentorship
Highlighted Accomplishments
- Conceptualized and implemented Atlanta’s first LED skyline signage, creating visibility with 200 million annual impressions and securing consistent media coverage across print, social and television channels.
- Pioneered financial literacy initiatives, impacting over 10K individuals with resources in financial education and community support.
- Expanded regional presence by developing and executing short- and long-term organizational strategies, resulting in state-wide coverage, an increase from 12 to 35 locations, and over a 300% increase in net income.
- Directed strategic, data-driven marketing initiatives that launched the organization’s first public brand, positioning it as a top category performer and driving growth from 98K to 240K members and from $1 billion to $4.9 billion in assets.
- Managed a highly effective sponsorship management program with partners including UGA, Georgia State University, and The Atlanta Hawk.
Timeline
Executive Vice President & Chief Revenue Officer
Georgia’s Own Credit Union
01.2006 - 01.2024
Vice President, Advocacy & Public Relations
Georgia Credit Union Affiliates
01.2004 - 01.2006
PhD - Organizational Leadership
Regent University
MBA -
Brenau University
BA - Political Science
University of Georgia