Brandi Williams
Jefferson,OH
Summary
Professional with substantial experience in guiding product management and development achieving market success. Adept at leveraging data-driven insights, leading cross-functional teams, and aligning projects/products with business goals. Strong focus on collaboration, flexibility, and delivering impactful results. Skilled in strategic planning, user experience optimization, and agile methodologies.
Overview
19
19
years of professional experience
1
1
Certification
Work History
International Staff Product Manager
Walmart Home Office
03.2020 - 08.2024
- Assembling and managing dynamic product, development, and design teams
- Led and managed multiple off and onshore product and development teams for the Store Execution Portfolio (Store Finance, Claims, Price Execution, Receiving, Signs & Labels for Clubs and Stores)
- Led and managed multiple off and onshore product and development teams for Inventory Management Systems (Enterprise Inventory, IMS-Sales Floor, IMS-Location for Stores)
- Created Strategy to integrate/unite Sam’s Club and Walmart into Single Platform for acceleration
- Interviewed and hired BA’s, Product Managers, and UX/UI designers to expand Store Execution and Inventory Management teams
- Created Roadmaps, customer journeys, backlogs, stories, KPIs, and ran all Agile meetings
- Mentored Product Managers, developers, and international market leaders and stakeholders
- Onboarded new hires for UX/UI and Product Managers
- Managed Direct Reports
- Interviewed International Markets to define requirements for Nextgen Omni Channel & applications
- Receiving: streamlined receiving process for all vendors and associates
- Two new products created and deployed increasing market ROI by 36M
- Ensured compliance for all international markets by defining and implementing guidelines
- Facilitated regular global forums to review wire frames, prototypes, final demo, and roll out strategies
- Created needed training and marketing materials
- Submitted, reviewed, advocated, and participated in board approval of yearly AOP (Annual Operating Plan)
- Created and aligned strategic visions throughout all markets
- Created Big Picture Overviews/Journeys aligned to corporate and market strategies with focus on customer satisfaction and ROI
- Managed AOP between 600-800 million dollars per year across departments, markets, and product lines
Global International Senior Tech Product Manager
Insight Global
04.2019 - 03.2020
- Created teams and partnered with international markets to understand and deliver on evolving needs while streamlining processes across supply chain
- Supported corporate goals by strategic product vision, user-centered/Brain Science design, and roadmap development to drive revenue growth and user adoption
- Interviewed, hired, led and managed multiple off and onshore development teams
- Performed market/client interviews to ensure market/client needs are captured and delivered
- Created Roadmaps, customer journeys, backlogs, stories, KPIs, and ran all Agile meetings
- Interviewed International Markets to define requirements for Nextgen Omni Channel Store Finance and Enterprise Inventory platforms
- Enterprise Inventory: manages visibility across entire supply chain (stores, eCommerce, Distribution Center)
- Store Finance: Ensures correct accounting for all store activities
- Created needed training and marketing materials
- Facilitated regular global forums to review wire frames, prototypes, final demo, and roll out strategies
- Developed and implemented NextGen products to reduce tech debt and streamline international processes to achieve Omni Channel, Revenue Growth, and User Adoption
- Champion corporate goals and objectives through creation of product visions, strategies, process mapping, and roadmaps
- Ensured all store activities’ data validity for enterprise inventory throughout supply chain, including stores, eCommerce, and Distribution & Fulfillment Centers
Senior Product Manager
Lighthouse eDiscovery
11.2017 - 01.2019
- Improved comprehensive product strategies (near and long-term) with focus on revenue generation and market relevance
- Revitalized product line by unifying branding and functionality, driving market share growth, and robust product management processes across the organization
- Instituted SDLC with Agile methodologies, improving development team focus while producing high quality code and timely product deliverables
- Modernized and developed data analysis products by integrating big data, analytics, machine learning, and AI improvement in efficiency and dashboards for intuitive data visibility
- Drove cross-department development of user stories, requirements, and acceptance criteria
- Improved development speed and quality by replacing offshore vendor with augmented stateside team
- Drove integration with Marketing and PMO for portfolio planning, brand strategy, customer and competitive research, go-to-market strategies, release plans and marketing communications, and align with operational readiness
- Streamlined development of market requirements and competitive intelligence, reengaged cross-functional resources for emerging capability-oriented development and technology trends
- Specified and implemented product management processes across the organization with PLC education
- Championed corporate goals and initiatives via creation of product visions, strategies, and roadmaps
- Evangelized continuous communication amongst Engineering, Operations, Project Management, Consulting, Marketing, and Sales
- Appointed to pricing committee, collaborated on defining multi-tiered pricing strategy and model
- Built high performance teams, consisting of 8 directs
- Applied SDLC and agile methodologies, boosting development team efficiency and product quality
- Modernized data analysis tools by integrating AI for better user experience and cost reduction
- Streamlined market research and re-engaged internal resources for building emerging technologies
- Co-established product management and spearheaded cross-functional collaboration between Marketing, PMO, product teams, and customers to ensure a seamless product launch
- Championed corporate initiatives from vision to launch and collaborated on a multi-tiered pricing strategy for all products and subscriptions
Global Principal Product & Marketing Manager
Sabre Technologies
06.2015 - 06.2017
- Served as an innovator for the design, development, and launch of critical products on the marketplace analytics platform, from market research to customer adoption
- Identified customer needs and aligned product roadmap with corporate strategic plans
- Championed human-centered design principles to deliver user-centric product efficiency and delight
- Designed, managed development of, and marketed Marketplace Analytics – Agency with newly created Client Advisory Board, in concurrence with all new platforms, data sources, and technologies
- Consisted of alpha, beta, and product launch within 6 months
- Conducted client workshops and interviews to determine jobs to be done, requirements, anti-requirements, customer journey mapping, personas, and design
- Refined existing features based on qualitative and quantitative analysis including customer feedback, usability testing, usage patterns, Google analytics, and marketplace data
- Implemented development of user-interface design and customer experience focused on empathy and human centered design
- Delivered consistent high value solutions while executing multiple business plans and projects
- Prioritized development of business, product, and technical knowledge of teams
- Conducted market, competitor, and pricing analysis to identify white space opportunities
- Defined and drafted MVP specifications
- Identified new features through market research, key insights, data, trends, case studies, and customer visits
- Realigned commercial analytics product lines to better compete in marketplace
- Partnered with Sales for value proposition, education, and product positioning
- Constructed and aligned product roadmaps with corporate strategies
- Communicated technical concepts to non-technical audiences (sales, customers, executives, CEOs)
- Led rapid conceptualization, development, and launch of Marketplace Analytics Agency, a B2B platform, within six months via alpha and beta methodologies to new market segments
- Presented new concepts and opportunities to potential corporate owners and CEOs
- Utilized market and competitor analysis to uncover unmet needs/whitespaces and documented the Minimum Viable Product (MVP) specifications
- Collaborated with Sales to develop compelling value propositions and product positioning while fostering strong customer relationships to secure case study references and speaking opportunities
- Bridged the gap between technical development, business, market stakeholders, and consumers by crafting product roadmaps aligned with corporate strategy and effectively communicating the plans to non-technical audiences
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Senior Product Manager
Rev Cycle+ T-SYSTEM
06.2011 - 06.2015
Senior Product Manager
The Shams Group
05.2005 - 06.2011
Skills
- Leadership
- Mentoring
- Communication Versatility
- SDLC
- PLC
- Data Analysis (Tableau)
- Teamwork
- Team Creation
- Team Building
- User Interface Design
- Brain Science Design (Figma)
- Market Awareness
- Market Research
- Strategy; Define and Execution
- People Focused
- Customer Centricity
- KPI Tracking
- Product Lifecycle Management
- Product Roadmaps
- Data-driven decision-making
- Teamwork and Collaboration
- Product Vision and Strategy
- User Story Creation
- Critical Thinking
- Agile Software Development
- Stakeholder Communications
- Product Backlog Management
- Prioritization and Execution
- Roadmap development
- Cross Functional Leadership
- Product Vision Definition
- Goal Setting
- Timeline Management
- Stakeholder Relations
- Competitive Analysis
- Strategic Planning
- Jira, Atlassian, Rally
- End to End Feature Delivery
- User and UX Research
- Stakeholder Management
- Scrum Framework
- Attention to Detail
- Business Development
- Product Metrics Analysis
- Product Validation
- Documentation Management
- Design thinking
- Feature Prioritization
- Effective Organization
- Technical acumen
- Research and trend analysis
- Requirements Gathering
- Troubleshooting and QA
- Pricing strategy
- App Development
- Wireframe Design
- Business Case Development
- Requirements Building
- Customer training
- ROI Analysis
- Brand building
- Product positioning
- Staff Management
- Business Planning
- Progress Monitoring
- Customer Empathy
- User Feedback Collection
- Shipping New Products
- Negotiation
- Business Administration
- Trade show Promotion
- Business Model Innovation
- Remote Work
- Stakeholder Alignment
- Responsive Design Approaches
- Customer Segmentation
- Iterative Development
- Improvement Metrics Measurement
- Use Case Study Generation
- Usability Studies
- Product marketing
- Planning optimization
- Go-to-market strategy
- Competitor tracking
- Narrative use cases
- User experience optimization
- Product issue resolution
- Rollout coordination
- Strategic Planning and Alignment
- Cross-departmental Alignment
- Creative and Innovative
- Customer Relationship Management (CRM)
- Pricing Strategies
Certification
- Product Management Studio, UC Berkeley
Timeline
International Staff Product Manager
Walmart Home Office
03.2020 - 08.2024
Global International Senior Tech Product Manager
Insight Global
04.2019 - 03.2020
Senior Product Manager
Lighthouse eDiscovery
11.2017 - 01.2019
Global Principal Product & Marketing Manager
Sabre Technologies
06.2015 - 06.2017
Senior Product Manager
Rev Cycle+ T-SYSTEM
06.2011 - 06.2015
Senior Product Manager
The Shams Group
05.2005 - 06.2011
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