TAMARRA LAMB

• Successfully managed multiple projects, simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Planned, designed, and scheduled phases for large projects.
• Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution.
• Adapted quickly to unexpected challenges or obstacles encountered during project execution, devising creative solutions without compromising objectives.
• Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
• Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
• Enhanced overall project success by conducting thorough post-project evaluations and incorporating lessons learned into future efforts.
• Mentored junior team members in project management best practices to enhance their skills and contribute to better overall performance.
• Negotiated and managed third-party contracts related to project deliverables.
• Facilitated change management processes within organizations by effectively communicating benefits of new systems or processes being introduced during projects.

• Conducted market research to identify customer needs and preferences.
• Designed eye-catching promotional materials that captured audience attention and communicated key messages succinctly.
• Oversaw consistent brand messaging across all channels, reinforcing company identity and values.
• Created Experiential Briefs for premium luxury brands such as, Hennessy, Belvedere, Chateau Declan, Krug, Moet, and Veuve Clique Off Premise Events to drive Brand Awareness and Market Share
• All Briefs had specific time, date, host, beverage sponsor etc information to ensure a smooth and successful event
• Executed activations (events, tastings, samplings, sponsored dinners) designed by myself and the experiential director by using brand materials and assets, and ensuring activation is implemented in line with brand and luxury guidelines
• Implemented successful trade show strategies, driving booth traffic and generating valuable leads.
• Launched new products with coordinated marketing efforts, achieving high levels of visibility and consumer interest.
• Coordinated all execution elements, including engaging vendors and Brand Ambassadors, ordering POSM, briefing 3rd party agencies for sampling schedules and managed invite list
• Managed collaborative internal relationships between Ambassadors, Sales, and experiential development director
• Provided subchannel and local market surveys and data to Key Account Managers for future activations.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Performed market segmentations, targeting and positioning for each product line.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.

• Directly managed team оf 12 Sales Managers
• Built positive relationships with vendors for consistent and reliable supply of products.
• Fostered positive work environment by maintaining open lines of communication with all team members and addressing concerns promptly.
• Developed detailed planograms for consistent merchandise presentation across multiple locations.
• Ensuring product availability and pricing in line with C21 standards
• Collaborated with team members to achieve shared objectives in a fast-paced retail environment.
• Analyzed sales data to identify trends and optimize product placement, driving revenue growth.
• Conducted regular performance evaluations for team members, offering constructive feedback and coaching opportunities for continuous improvement.
• Planned, directed, coordinated and assigned manpower to efficiently meet daily production requirements and goals.
• Implemented promotional campaigns in accordance with company guidelines, maximizing exposure and generating increased foot traffic.
• Collaborated with manufacturers, operations leaders and sales teammates to ascertain production details.
• Presented regular progress updates to stakeholders, maintaining transparency throughout the product development process.

***Selected Achievement: Successfully оpened a twо-story pоp-up shop at 34th street Herald Square during the holiday season, resulting in 12 million dollars in revenue.

• Spearheaded efforts to secure new business opportunities while maintaining existing client relationships through exceptional service delivery standards.
• Implemented quality management systems that consistently met or exceeded customer expectations while maintaining regulatory compliance standards.
• Championed change management initiatives that successfully led the organization through periods of significant transition or growth.
• Conducted regular market research analyses to keep abreast of industry trends and competitor activities for informed decision making.
• Developed short-term goals aligned with long-term strategic objectives to drive organizational growth and sustainability.
• Developed systems and procedures to improve operational quality and team efficiency.
• Led hiring, onboarding and training of new hires to fulfill business requirements.
• Developed and implemented strategies to maximize customer satisfaction.
• Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
• Facilitated smooth collaboration between departments through clear communication channels.
• Directed initiatives to improve work environment, company culture or overall business strategy.
• Implemented new inventory management system to optimize stock levels and reduce waste.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Reduced operational risks while organizing data to forecast performance trends.
• Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
• Spearheaded process improvements, resulting in increased productivity and reduced operational costs.

***Selected Achievements: Successfully Managed the Openings of Hudson NY, Las Vegas, and Bloomfield 59th street Mens & Womans Concession stands within the USA

• Directly managing Strategic Accоunts such as Amazоn, FedEx, SIXT, Ryder, and Element, ensuring cоntract оbligatiоns are fulfilled and after-service imprоvement оppоrtunities are pursued
• Acting as a liaisоn fоr the Vans Fleet teamо tenhance cоrss-оrganizatiоn cоmmunicatiоn with variоus departments, including Marketing, Finance/Cоntrоlling, Distributiоn, Cоmpliance, Vehicle Preparatiоn Centers, and MB Dealer Network
• Oversaw budget and expenses for all National & International Key Accounts such as Amazon, FedEx, Digi key, USPS, and Fleet Management companies
• Prоviding internal and external suppоrt tо authоrized accоunt representatives оn issues such as discоunts, shipping, оrder histоry, prоduct availability, warranty, RFPs, etc
• Entering all pricing, discоunts, cоntracts, and accоunt-related infоrmatiоn intо Salesfоrce and Netstar systems
• Running daily, weekly, and mоnthly repоrts оn Fleet accоunts using Cоgnоs and Excel, and presenting findings tо the GM and VP оf Sales
• Training new emplоyees оn оperatiоnal, distributiоn, and lоgistics systems such as Cоgnоs, Netstar, SAP, VISTA, PО generatiоn, etc
• Cооrdinating interdepartmental prоjects tо enhance custоmer experiences within the Netstar dealer system and Salesfоrce, and representing the sales team оn internal prоjects and RFPs
• Leading a team оf 48 emplоyees and ensuring custоmer satisfactiоn is at 80% оr higher
• Driving sales and service using Century 21's Cоre Values and managing all activities related tо register persоnnel such as purchases, returns, and exchanges
• Leading, hiring, cоaching, and develоping team members fоr their grоwth and success.

• Streamlined project processes by implementing agile methodologies, resulting in increased efficiency and faster completion times.
• Facilitated strong team collaboration through effective meeting management, open communication channels, and timely resolution of conflicts or issues.
• Enhanced team performance by conducting regular training sessions and providing opportunities for professional development.
• Outlined work plans, determined resources, wrote timelines, and generated initial budgets as part of project scope determination.
• Ensured all projects adhered to quality standards by implementing rigorous testing procedures and closely monitoring progress reports.
• Managed complex customer issues effectively, navigating multiple internal resources to identify and implement the best possible solutions.
• Resolved customer complaints while prioritizing customer satisfaction and loyalty.
• Facilitated clear communication between departments, ensuring seamless resolution of customer concerns in a timely manner.
• Assumed ownership over team productivity and managed work flow to meet or exceed quality service goals.
• Improved response times for customer inquiries with efficient ticketing system management and prioritization techniques.
• Optimized workflow processes to maximize efficiency while maintaining an unwavering commitment to client satisfaction.
• Assisted with pricing questions, inventory availability and changes to existing order and shipping information.
• Controlled resources and utilized assets to achieve qualitative and quantitative targets.
• Cultivated a culture of continuous improvement by regularly soliciting feedback from staff members regarding areas where improvements could be made.
• Managed vendor relationships to secure competitive pricing for software licenses, hardware purchases, and consulting services while maintaining quality standards.
• Supported and executed simultaneous delivery of various e-commerce and mobile projects.
• Served as technical liaison, supporting engineering, management, procurement, sales, and marketing, quality assurance and supply base.
• Formulated integration system process flows based on stakeholders' specifications.