Summary
Work History
Education
Skills
References
Funfacts
Timeline
Generic
Elizabeth Mezzetti

Elizabeth Mezzetti

Lake Placid,NY

Summary

Innovative leader with 15+ years of experience in ski resort operations, marketing strategy, technology, project management. Specializing in cross-functional team leadership, data analysis, revenue generation, and process improvement. Strategic and results-driven professional who understands today's workforce, motivating teams, and instinctually leverages opportunities to build success.

Work History

Director of Business Development and Revenue Strategy

Olympic Authority
  • Led revenue strategy and program development across all Olympic Authority venues
  • Increased ski resort revenue by over 95% for core product sales
  • Deployed technology solutions to increase sales and enhance the guest experience
  • Developed organizational metrics tracking and board meeting presentations
  • Quickly assessed and managed Christmas snow issue resulting in $1million savings
  • Implemented sustainability initiative which resulting in $750,000 in revenue each year
  • Fostered relationships with internal /external stakeholders to increase economic impact
  • Led new resort acquisition, operational alignment, community relations

Growth Committee Member

National Ski Areas Association
  • DEI Committee Member - diversity, equity, inclusion for National initiatives
  • Growth Committee Member - lead and presenter for the Get Outdoors team
  • Published article in National Ski Area Association Magazine - Fall 2020

Director of Sales and Marketing

Olympic Authority
  • Led multi-venue marketing teams, ensuring alignment with corporate objectives
  • Conducted comprehensive market research to drive market positioning
  • Launched initiatives to elevate brand awareness and increase visibility
  • Analyzed campaign performance data to identify opportunities for optimization and improvement

Resort Services Marketing Coordinator

Olympic Authority
  • Developed and coordinated marketing initiatives for Whiteface/ Lake Placid Venues
  • Collaborated with DMOs and communities to enhance destination marketing
  • Doubled sales of core multi-venue Olympic Sites Passport tour

Retail Manager and Event Sales

Olympic Authority
  • Increased overall sales and net profits over 110%
  • Responsible for all store operations and event merchandise sales
  • Coordinated with external partners in merchandising and producing sales reports

Events Assistant

Olympic Authority
  • Organized world cup athlete registration, results, and event documentation
  • Coordinated volunteers and community involvement
  • Event promotion and partner relations

Education

Certificate Programs - Business Analytics and Data Analytics

Cornell University
01.2025

Master's Degree - Organizational Leadership

Plattsburgh State University

Bachelor's Degree - Kinesiology - Exercise Science

Cortland State University

Associate's Degree - Recreational Facility Management

North Country Community College

Skills

  • Leadership & Planning
  • Cross-Functional Team Management
  • Business Strategy
  • Data Analytics & Reporting
  • Strategic Revenue Generation
  • Marketing and Sales
  • Metrics Tracking and Policy Alignment
  • Risk Management
  • Presentations and Communications
  • Stakeholder Relations
  • IT Project Management and Implementation
  • Budget Planning and Management

References

  • Kelly Pawlak, Chief Executive Officer, National Ski Areas Association, 8022580320, kpawlak@nsaa.org
  • Diane Munro, Regional Economic Advocate, Olympic Authority Board Member, 8457413059, dmunro22@gmail.com
  • Ted Blazer, Chief Executive Officer (retired), Olympic Regional Development Authority, 5185246554, bluffblazer@gmail.com
  • Dave Belin, Chief Financial Officer, SNOW Partners, 3038180955, dave@snowpartners.com

Funfacts

  • Former member of US Ski Jumping Team and top ten internationally ranked athlete
  • Avid downhill mountain biker - recently podiumed at Red Bull Dual Slalom
  • Enjoys operating large excavators

Timeline

Director of Business Development and Revenue Strategy

Olympic Authority

Growth Committee Member

National Ski Areas Association

Director of Sales and Marketing

Olympic Authority

Resort Services Marketing Coordinator

Olympic Authority

Retail Manager and Event Sales

Olympic Authority

Events Assistant

Olympic Authority

Certificate Programs - Business Analytics and Data Analytics

Cornell University

Master's Degree - Organizational Leadership

Plattsburgh State University

Bachelor's Degree - Kinesiology - Exercise Science

Cortland State University

Associate's Degree - Recreational Facility Management

North Country Community College

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Elizabeth Mezzetti