Fabia Almeida

• SciCrop is an agribusiness solutions company specializing in analytics and data integration, focused on enabling clients to solve complex problems through innovative digital projects.
  
  Led the full operational and strategic management of the "Not Rumor" product, conducting comprehensive project discovery to identify market needs, user pain points, and competitive landscape.
  Forged strategic partnerships to ensure successful product launch and strong market penetration.
  Directed an agile development team, managing backlog prioritization, story refinement, sprint planning, and maintaining a strategic product roadmap aligned with business goals.
  Facilitated collaboration across multidisciplinary teams to drive efficient delivery and innovation.
  Monitored key product performance indicators and used data-driven insights to inform strategic decisions and pivot when necessary.
  Analyzed competitor products and developed innovative strategies through impactful presentations to guide product evolution.
  Collaborated with engineering teams on technical feasibility, ensuring realistic project scopes and timelines.

Responsible for product delivery, including setting goals, prioritizing demands, removing impediments, aligning with customers and other teams; Constant monitoring of indicators and creation of action plans to improve and evolve the product; Prioritize and reorganize team activities; Also responsible for managing the roadmap according to the business objectives and ensuring the value proposition for the customer; Interact with the necessary departments for implementation and product improvements to ensure integration and development visibility.

• Use of tools: Click Up, Trello, Miro and Confluence.

Founded a startup dedicated to helping entrepreneurs and businesses establish a strong digital presence through tailored ecommerce and digital solutions. Led the commercial department, managing a team of 7 and overseeing up to 5 simultaneous projects.

Developed and delivered high-performance virtual stores on leading ecommerce platforms, providing customized layouts and end-to-end project delivery. Created compelling graphic and visual branding elements to reflect each client’s identity and values.

Implemented strategic social media management to boost brand engagement and customer interaction, driving growth and digital market positioning for clients.

I started Fabia Almeida from scratch with a small initial investment, driven by a passion for fashion and entrepreneurship. The brand quickly grew into a successful women’s footwear business, with 95% of sales generated online across Brazil.

Wearing multiple hats, I managed marketing, ecommerce, and supply chain operations. I coordinated supplier deliveries, optimized inventory, and ensured products reached customers on time nationwide. On the marketing side, I developed brand strategies, managed digital campaigns, and handled social media to build strong customer engagement.

By focusing on efficient processes and a strong online presence, I scaled the company from selling 60 pairs of shoes initially to achieving R$40,000 in monthly sales—all while maintaining low fixed costs and excellent customer service.

This experience honed my skills in entrepreneurship, strategic marketing, and operational management.

Managed packaging planning for the entire industry, including coils, boxes, labels, ribbons, cartridges, and other materials.

Coordinated daily with more than 10 suppliers, acting as the sole responsible person for all packaging logistics and ensuring seamless communication.
Negotiated with suppliers and maintained constant interaction with internal customers across sales and production departments.

Oversaw purchase orders, led regular meetings, and monitored follow-ups to guarantee material deliveries met factory deadlines for final customer orders.

Analyzed and tracked OTIF (On Time In Full) and other key performance indicators for each supplier and area, driving improvements in supply reliability and efficiency.

Expertise in the area of Market Access and Marketing/Incentive Programs in the Agribusiness Brazil division.

Responsible for the Customer Service Center in the area, providing training for incentive and support programs to the team; Monitoring of activities related to marketing programs with internal and external customers / follow up; Support for managers and salespeople in Marketing/Sales tools in accordance with the financial guidelines established by the Controllership; Identification and implementation of improvements in systems with a focus on customers; Responsible for communicating incentive programs; Implementation of the electronic signature project; Assistance to the BASF Brazil sales team (regional managers/sellers); Briefing of marketing emails with the advertising agency; Preparation of management reports.

Negotiation experience with suppliers, daily interface with internal customers, control and analysis activities.

Material Planning: Responsible for national suppliers – Service, daily Follow Up, negotiating deadlines and quality procedures according to production needs. Materials planning between projects according to demand, ensuring that the status (dates) of all requisitions / orders and deliveries are maintained. Also responsible for the weekly preparation of reports and KPIs in the area.

Foreign trade: Release of shipments to suppliers abroad. Daily contact with import documents (Invoice, bill of lading, packing list). Daily contact with customs broker, following up on shipments and international freight suppliers.