Fabian Caballero
New York,NY
Overview
6
6
years of professional experience
1
1
Certification
Work History
Client Success Manager
Expedia Group
New York, NY
10.2022 - Current
- Partnered with Sales and clients liaising with other teams on campaign creative and production strategy.
- Advised partners on preferred methodologies based on company data and insights for achieving their campaign goals.
- Oversaw all of the of our enterprise cruise accounts and some islands in the Caribbean within Media Solutions.
Account Executive
Drive Social Media
Miami, FL
10.2021 - 10.2022
- Lead the first pod in our new office to a 100% retention rate for a quarter through client relationships, referrals and new acquisitions.
- Utilized analytics skills to understand performance data and trends to then make forward thinking suggestions through analyzing trends based of their KPIs.
- Directed preparation of marketing collateral, including copy, images and copy for digital needs of 45 accounts.
Digital Marketing Manager
Self Employed
Miami, FL
12.2018 - Current
- Collaborated, researched, and identified clients’ content needs to align with business goals to build a strong social media presence by maintaining a solid online presence, brand voice, and brand messaging.
- Tracked performance of social media content, campaigns, and overall social presence to ensure marketing goals are met, and the brand story creates engaging social content.
- Partnered mainly with e-commerce clients that were capable of tracking conversions to get to a minimum of a 5x ROAS.
Director of Marketing Agency
American Marketing Association at FIU
Miami, FL
01.2018 - 05.2019
- Generated over 100,000 organic impressions by hosting multiple events on campus, use of social media and other highly-effective marketing techniques.
- Led over 90 team members in a student-run marketing which developed and implemented strategic social media marketing plans.
- Directed on campus marketing events and campaigns for companies
such as Acura, Miami Marlins, Drinkfinity.
Athletics Marketing Coordinator
Florida International University
Miami, FL
10.2017 - 05.2020
- Supported program outreach by managing marketing communications, public relations and government affairs to maximize branding initiatives.
- Planned and organized campaigns and promotional events for our biggest sports programs.
- Designed new, on-brand visual elements focusing on concept and messaging.
Education
Bachelor of Arts - Public Relations And Organizational Communication
Florida International University
Miami, FL08.2020
Certification
Salesforce | Trello | Jira | Facebook Ads Manager | Google Ad Manager | Adbook/OMS | Adobe Photoshop | Adobe Premiere Pro | Final Cut Pro | Microsoft Office | Google Suite
Languages
Fluent in English & Spanish | Basic Portuguese
Timeline
Client Success Manager
Expedia Group
10.2022 - Current
Account Executive
Drive Social Media
10.2021 - 10.2022
Digital Marketing Manager
Self Employed
12.2018 - Current
Director of Marketing Agency
American Marketing Association at FIU
01.2018 - 05.2019
Athletics Marketing Coordinator
Florida International University
10.2017 - 05.2020
Bachelor of Arts - Public Relations And Organizational Communication
Florida International University
Similar Profiles
Sonali MisraSonali Misra
Data Engineer at Expedia GroupData Engineer at Expedia Group
Sukhleen DhillonSukhleen Dhillon
Technical Product Owner (Software Engineer II) at Expedia GroupTechnical Product Owner (Software Engineer II) at Expedia Group
Sajid KhanSajid Khan
Traveler Service Manager II at Expedia GroupTraveler Service Manager II at Expedia Group
Ashok Kumar ManirajAshok Kumar Maniraj
Senior Technical Program Manager at Expedia GroupSenior Technical Program Manager at Expedia Group
Norman Trotter IVNorman Trotter IV
Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)