Summary
Overview
Sales Training
Work History
Skills
Education
Languages
Timeline
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Fabian Pantoja

Fabian Pantoja

GTM Craftsman
Oakland,CA

Summary

Curiosity is my edge. I obsess over the problems I commit to and find energy in the unknown. I’ve helped early-stage teams grow from $500K to $3M ARR by building GTM systems that align deeply with customer pain. My values aren’t separate from my work—they’re embedded in every interaction, every iteration. I show up fully, stay humble, and pursue meaningful progress over perfect answers.

Fun facts: I’m a first-time homesteader, volunteer mentor for young men, and most weekends you can catch me hosting our favorite people—sharing good food and debating the weirdest questions or views.

Overview

13
13
years of professional experience

Sales Training

  • Command of the Message - Force Management - 2022
  • Focus on MEDDPIC/ BANT methodology
  • The Black Swan Method (Chris Voss) - Sales Impact Academy
  • Social Selling Cert - Sales For Life

Work History

Enterprise GTM

TeamOhana
San Francisco, CA
05.2024 - Current

TeamOhana is a workforce spend management platform designed to help finance and talent leaders better plan, manage, and reconcile headcount in one unified system.

  • How I was connected: I was recruited by the Founder/CEO for my domain experience in People/Tech and early-stage GTM.
  • ICP: High-growth SaaS companies (750–3,000 employees). Buyers: CFO, CPO,CHRO - VP of Talent & FP&A
  • ASP: $50K–$70K ACV depending on company size and complexity.
  • Quota: $1M
  • Highlights:

Doubled the team's ASP in under 7 months. (ASP was $28k)
Influenced GTM strategy and improved conversion across the funnel (Stage 0 to Close) 8% >17%
Improved conversion rates in key pipeline stages (Stage 2 to Close) - 34%> 59%

Enterprise Sales

15five
San Francisco, CA
04.2022 - 05.2024

15Five is a performance management platform focused on continuous feedback, OKRs, and employee engagement to unlock manager effectiveness and organizational growth.

  • How I was connected: Warm intro from VP of Sales who had seen my work at People.ai.
  • ICP: Mid-market companies (500–2,000 employees). Buyers: CHROs, CFO, and Talent/People Ops leaders.
  • ASP: $70K–$120K depending on seats and modules.
  • Quota: $900k
  • Highlights:
    Top 2 AE in expansion revenue (119% attainment) within my book of business FY 2023
    President’s Club: FY 2023.

Enterprise Sales

People.ai
San Francisco, CA
02.2021 - 04.2022

People.ai is a revenue intelligence platform that uses AI to automate CRM data capture and deliver actionable insights to boost GTM efficiency and deal execution.

  • How I was connected: Approached by VP of TA who I sold TopFunnel into their org. (First Multi-Year Deal)
  • ICP: Enterprise tech and SaaS orgs with multi-stakeholder, complex sales motions. Buyers: CRO, CFO, CMO, and Sales Ops Leaders.
  • ASP: $100K–$160K ACV.
  • Quota: $1.1M

Sr. Enterprise Sales

TopFunnel
San Francisco, CA
04.2017 - 03.2021

TopFunnel is a recruiting automation platform that accelerates candidate sourcing and outreach using AI to help fast-scaling companies win top talent.

  • How I was connected: I was introduced to the founders by the Demand Gen leader.
  • ICP: High-growth tech companies (Forbes Top 100–500). Buyers: CHRO, CPO, Talent and Recruiting Leaders
  • ASP: $40K–$75K depending on hiring volume and usage
  • Quota: $900k
  • Highlights:

Spearheaded partnership programs with VC firms like Lightspeed, Accel, Kraft, and SignalFire.

127% Attainment Book of Business: Renewals + Expansion FY 2021

President’s Club: FY 2020 & FY 2021

Sr. Mid Market Sales

Shyp
San Francisco, CA
02.2014 - 03.2018

Shyp was a last-mile logistics platform offering on-demand pickup and streamlined shipping services for SMBs and retail businesses.

  • How I was connected: Joined as a founding AE, referred by an investor familiar with my work at New Relic.
  • ICP: SMBs and mid-market retail/e-commerce brands with frequent shipping needs.
  • ASP: $30K–$65K annually based on shipping volume
  • Quota: $800k
  • Highlights:

Promoted to Senior Sales Lead

Built AE team of 4 from scratch with VP Ops; implemented foundational sales process.

BDR Lead

New Relic
San Francisco, CA
04.2012 - 02.2014

New Relic delivers full-stack observability software, empowering developers and engineers to monitor, troubleshoot, and optimize system performance in real-time.

  • How I was connected: Applied via LinkedIn
  • ICP: Cloud-native, high-growth software and SaaS companies. Buyers: Engineering managers, DevOps leads, and IT operations
  • Highlights: DEI ERG nominee; early-career launchpad.

Skills

  • Collaborated across functions seamlessly
  • Built trust with authenticity
  • Unified teams with clarity
  • Drove cross-team alignment
  • Distilled complexity for action
  • Mentored with humility
  • Activated cultural leadership
  • Elevated buyer experience
  • Bridged feedback to roadmap
  • Led with emotional intelligence

Education

BA - Communication, General

Cal State East Bay
Bay Area, CA

Languages

  • English
  • Spanish (Conversational)

Timeline

Enterprise GTM

TeamOhana
05.2024 - Current

Enterprise Sales

15five
04.2022 - 05.2024

Enterprise Sales

People.ai
02.2021 - 04.2022

Sr. Enterprise Sales

TopFunnel
04.2017 - 03.2021

Sr. Mid Market Sales

Shyp
02.2014 - 03.2018

BDR Lead

New Relic
04.2012 - 02.2014

BA - Communication, General

Cal State East Bay