Fabian Richards
Tallahassee,FL
Summary
Objective: To obtain a full-time position that allows me to utilize my interpersonal skills, excellent time management, and problem-solving skills to drive engagement and sales through the implementation of strategic and tactical marketing campaigns.
Summary: Experienced marketer with a proven track record of boosting program operations efficiency, conversion rates, and performance. Skilled in both online and traditional marketing approaches, with a solid history of success in developing and implementing effective marketing campaigns. Strong interpersonal skills, excellent time management, and problem-solving abilities enable me to effectively manage projects and teams to achieve business objectives.
Overview
9
9
years of professional experience
Work History
Business Owner
Self-employeed
04.2021 - Current
- Collaborated with marketing teams to develop effective print and online advertisements that successfully attracted new customers to the company.
- Consulted with customers to assess their needs and recommended optimal solutions, resulting in increased customer satisfaction and repeat business.
- Negotiated pricing and services with customers and vendors, resulting in reduced expenses and increased profits for the company.
- Conducted regular content audits to identify gaps and redundancies in content, resulting in more efficient and effective content production.
- Managed content distribution to online channels and social media platforms, resulting in increased visibility and engagement with target audiences.
- Optimized email campaigns by implementing A/B testing, resulting in increased open and click-through rates and improved customer engagement.
Business Relationship Manager
Citizens Bank, RBS
04.2017 - 04.2021
- Successfully set and achieved company-defined sales goals, resulting in increased revenue and business growth.
- Built a diverse and consistent sales portfolio by identifying and targeting new markets and customers.
- Developed and managed relationships with vendors, negotiating cost-effective products and services to increase profitability.
- Cultivated and maintained a diverse client base, resulting in increased customer loyalty and repeat business.
- Established and maintained strong working relationships with professionals within the assigned territory, resulting in increased brand visibility and customer referrals.
- Built relationships with customers and the community to promote long-term business growth, resulting in increased customer retention and brand loyalty.
- Built and maintained relationships with new and existing clients, providing high levels of expertise and personalized service to meet their needs.
- Maintained regular communication with clients to understand their needs, evaluate current product use, and cross-sell new products, resulting in increased sales and customer satisfaction.
Store Manager
Finish Line
08.2014 - 03.2017
- Assisted with the hiring, training, and mentoring of new staff members, resulting in increased team productivity and job satisfaction.
- Promoted team collaboration, performance, and efficiency by fostering a healthy work environment focused on mutual success.
- Successfully managed store employees in a fast-paced environment through proactive communication and positive feedback, resulting in improved employee morale and increased sales.
- Trained new employees on proper protocols and customer service standards, resulting in improved customer satisfaction and reduced errors.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices, resulting in increased profitability for the company.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths, resulting in improved employee performance and customer service.
- Reported issues to higher management with great detail, resulting in timely and effective resolution of issues and improved overall store operations.
Education
BBA - Business
Umass Dartmouth
North Dartmouth, MA05.2015
Skills
- Micro-Strategy
- Microsoft Windows
- Google Analytics
- Manage Budgets
- YouTube
- Google AdWords
- Customer Service
Accomplishments
- Conducted consumer testing to identify and resolve product issues, resulting in improved product satisfaction and increased sales.
- Achieved top producer status in the lending department, exceeding sales quotas and contributing to company growth.
- Developed and implemented inventory tracking spreadsheets using Microsoft Excel, resulting in improved inventory management and cost savings.
- Successfully introduced SEO software to clients, resulting in increased website traffic and revenue growth for their businesses.
Programing
Pursuing online courses in Software Programming through Harvard University's CSGO program as a personal hobby and interest during my free time.
Timeline
Business Owner
Self-employeed
04.2021 - Current
Business Relationship Manager
Citizens Bank, RBS
04.2017 - 04.2021
Store Manager
Finish Line
08.2014 - 03.2017
BBA - Business
Umass Dartmouth
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