Fabio Romero

Responsible for developing, managing, and optimizing enterprise products and services throughout the Cox Automotive business unit.

• Consult with product development teams to enhance products based on customer interest data.
• Partner with market research, client solutions, UX, and business stakeholders to solicit feedback from customers and clients.
• Create and manage features, user stories, backlog using SAFe Agile Methodology.
• Collaborate with various delivery trains and participate in pre/post planning events.
• Coordinate with cross functional teams to communicate new product and develop go-to-market strategy and training materials.
• Monitor and measure product KPI performance, make end of life recommendations for non-performing products.

Manage yearly sales of $ 2M+ product line for US, Canada, and Mexico.

• Serves as day-to-day marketing contact to business partners and Product Readiness, Sales, and Marketing teams to align go-to-market strategy and tactics with product road map for new and existing products.
• Monitor key performance metrics, and evaluate programs effectiveness.
• Facilitate, organize, manage, and execute internal and external Mercedes-Benz Vans Accessories at Auto shows, Dealer events, and new product line launch events.
• Managed benchmarks, product demonstrations and testimonials for performance evaluation.
• Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
• Compiled product, market and customer data to forecast accurate sales and profit projections.
• Directed full development life cycle, including concept design, feature definitions and production support
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
• Developed strategy and managed market communications that drove product demand.
• Communicated value and position to sales team and developed tools to support selling process.

Managed yearly sales of $10M+ product line for US and Canada.

• Monitored Profit & Loss performance and develop marketing and product initiatives to support sales targets.
• Managed over $1+ Million budget within events, marketing, training, and other programs.
• Managed all aspects of e-commerce on-line shop: vendor relationship, website design and content, marketing, product training, and achievement of sales targets.
• Developed marketing plan for each product line: digital, print, and e-commerce.
• Orchestrated marketing activation plans with Brand Marketing, Field Marketing, Client Marketing, Omni-channel Marketing, and different sales organizations.
• Benchmark competitive environment: Analyze OEM and Aftermarket product offer, price and marketing/sales activities.
• Managed budgets and reconcile cost savings after each event program.
• Managed agency partners for experiential services, production builds, social/digital, vehicle logistics, travel/lodging and event staffing.
• Organize, manage, and execute internal and external Porsche Driver's Selection sales activities at Auto shows, motorsport races, and driving events.
• Managed Porsche Driver’s Selection sales activities at two retail stores in Los Angeles and Atlanta.
• Developed communications plans for new products, increasing sales 12% over 5 years.
• Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.

• Accomplishments:.
• Exceeded on-line sales by 33% in 2 years.
• Responsible for promoting and managing Porsche Driver’s Selection on-line boutique through inventory management, monthly sales promotions, and marketing advertisement.
• Managed and maintained all social media presence.
• Act as main point of contact of Porsche Driver’s Selection information to over 200 dealerships nationwide and Canada.
• Act as liaison between Porsche Cars North America and Innotrac, Porsche Driver’s Selection on-line fulfillment center.
• Work with Event Marketing Team to organize consumer-oriented events such as auto shows, driving events, and new vehicle introductions.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.