Fabio Spinardi

Serving as the operational backbone of a multi-brand marketing team, managing 150+ concurrent projects across 14 U.S. markets and coordinating delivery for collateral, campaigns, events, and operational requests simultaneously.

▸ Built and launched the ABA Punchout Store, a Coupa-integrated promotional e-commerce platform serving 15+ internal brands, managing $300K+ in procurement and removing a major volume bottleneck from the marketing pipeline.
▸ Directed the full marketing workstream for the new brand launch: brand book, collateral, uniforms, welcome kits, physician recruiting materials, and networking events, zero to launch.
▸ Designed a localized fillable collateral system for BD & School Engagement teams across all 14 regions, enabling field self-service without design bottlenecks.
▸ Built Oscar, a custom AI project management assistant (Claude/Anthropic) integrated with ClickUp, Asana, and Outlook to automate daily briefings, priority tracking, and weekly CMO reporting.
▸ Established MRF intake SOP covering rush requests, reviewer routing, lead time tracking, and approval workflows, reducing duplicate submissions and improving pipeline accountability.
▸ Managed company-wide ClickUp-to-Asana migration: rebuilt project architecture, migrated active workflows, and built new intake forms and automations.
▸ Partnered with BD, HR, Operations, Legal, and Growth to align marketing roadmaps with business objectives, improving cross-team execution efficiency by 20%.
▸ Streamlined AP workflows, trained users, and enabled the migration of Coupa for financial tracking, resulting in a 30% increase in expense accuracy.

Managed multimillion-dollar client portfolios and led end-to-end creative project delivery for global brands, overseeing campaigns, brand activations, and large-scale events across Brazil.

▸ Directed accounts for Johnson & Johnson, Sura Insurance, and Philips, aligning creative and event solutions with each client's marketing strategy and brand standards.
▸ Led end-to-end planning for Johnson & Johnson's FIFA World Cup hospitality lounges in São Paulo and Rio de Janeiro, managing logistics, creative execution, and a 300+ person team to 100% client satisfaction.
▸ Spearheaded cross-agency rollout of Cartoon Network and the São Paulo Government's anti-bullying campaign, executing activations across 1,500+ public schools.
▸ Developed SOPs and event playbooks that standardized planning workflows and reduced lead times by 20% across a national event calendar.
▸ Led planning and logistics for Philips and Sura Insurance's annual conventions (500+ attendees), receiving top-tier post-event evaluations.
▸ Launched client feedback loops and quarterly business reviews, increasing repeat project volume by 30%.

▸ Directed accounts for Nike, Honda, Bayer Healthcare, and Adidas, overseeing multimillion-dollar client portfolios and leading a 50-member cross-functional team across Financial, Creative, Production, Media, and Planning.
▸ Orchestrated ~60 brand events annually, achieving 95% client satisfaction and boosting attendee engagement by 15% through gamified experiences and digital check-in systems.
▸ Executed cost reduction strategies that consistently delivered projects under budget projections.

▸ Owned production planning and full project lifecycle for Citibank, Bradesco Bank, BBM Bank, and Shell, managing supplier negotiations, budgets, and stakeholder coordination across 10+ agency partners.
▸ Managed Shell's F1 Brazil hospitality center, overseeing logistics for 2,000+ VIP guests (4.9/5 satisfaction rating).
▸ Negotiated vendor contracts, reducing event costs by 18% while maintaining quality standards.
▸ Implemented shared project dashboards and status syncs, improving on-time event delivery by 15%.