FABIOLA CETTO
San Diego,CA
Summary
Experienced and multicultural professional with a strong background in business administration and marketing. Skilled at driving organizational growth, improving operational efficiency, and developing successful marketing strategies. Demonstrated expertise in team leadership, business development, and market analysis. Committed to achieving business goals while maintaining high standards of operational excellence. Known for strong teamwork, problem-solving abilities, and effective time management. Excited to embark on a new career path and make meaningful contributions with unwavering commitment and drive.
Overview
8
8
years of professional experience
Work History
General Manager
Naturel West Corporation DBA The Iidea Company
01.2014 - 07.2018
- Oversaw complete operation of organization in accordance with direction established in strategic plans
- Maintained awareness of both external and internal competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards, and so forth
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Ensured administrative efficiency, proper procedure, implementation of policies and employee morale.
- Attended industry events and conventions to expand sales opportunities.
- Assisted in recruiting top talent for sales team, contributing to high-performing work environment.
- Led annual budgeting process, involving department heads in setting realistic targets aligned with organizational goals.
Marketing Manager
Naturel West Corporation DBA The Iidea Company
01.2014 - 01.2014
- Boosted sales performance through creating engaging promotional materials and targeted advertising strategies.
- Accomplished marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
- Conducted market research to identify trends in market and competition to develop new leads for sales team.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Executed email marketing campaigns to keep clients updated and convert prospects into customers.
Interactive Sales Manager
Entravision
01.2012 - 05.2013
- Targeted, researched, called and developed potential accounts by creating sales proposal, evaluating customer needs and analyzing digital market trends
- Developed sales strategies, goals, and objectives, by implementing sales plans
- Created sales promotions researched additional revenue streams and oversaw sales of digital initiatives
- Conducted sales training and attended sales and managers meetings, and professional industry events
- Hired, trained and develop staff, evaluating their performance accordingly, reporting to corporation.
Web Content and Marketing Coordinator
Entravision
01.2011 - 01.2012
- Started and updated internal sites for clients
- Coordinated successful promotional events for product launches, driving consumer interest and sales.
- Created visually appealing graphics for use in digital advertising and print materials, enhancing overall brand image.
- Collaborated with cross-functional teams to develop integrated marketing strategies for new product releases.
- Implemented search engine optimization techniques on company website to improve organic search rankings and drive web traffic.
- Uploaded, renewed and created content for web pages, news and new sections
- Managed day-to-day functions of promotion and marketing departments.
- Created recaps of completed campaigns, promotions and events
- Boosted social media engagement with creation of consistent, high-quality content.
Education
Certificate - Integrated Media
SDCCD Continuing Education
San Diego, CA06.2013
BBA - Integrated Marketing Communication
San Diego State University
San Diego, CA08.2010
Certificate - Business Administration
Instituto Tecnologico
Monterrey, Mexico12.2006
Certificate - French Language And Civilization Studies
Paris Sorbonne University
Paris, France12.2004
Skills
- Spanish
- French
- Italian
- Software (Adobe CS5 , Salesforce & Quickbooks)
- WordPress
- Microsoft 365
- Google Workspace
- Knowledge of operating systems (MacOS & Windows)
Timeline
General Manager
Naturel West Corporation DBA The Iidea Company
01.2014 - 07.2018
Marketing Manager
Naturel West Corporation DBA The Iidea Company
01.2014 - 01.2014
Interactive Sales Manager
Entravision
01.2012 - 05.2013
Web Content and Marketing Coordinator
Entravision
01.2011 - 01.2012
Certificate - Integrated Media
SDCCD Continuing Education
BBA - Integrated Marketing Communication
San Diego State University
Certificate - Business Administration
Instituto Tecnologico
Certificate - French Language And Civilization Studies
Paris Sorbonne University
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