FAHAD ALAMOUDI
Atlanta,Georgia
Summary
Results-driven B2B marketing leader with a proven track record of aligning teams to achieve business goals and driving measurable results through strong sales partnerships. Skilled in budget management with a strong grasp of how strategic decisions impact customer contributions and performance, consistently aligning actions with business goals. Strong analytical and organizational abilities complement my flexibility to adapt to evolving industry and organizational needs, ensuring I can navigate change effectively. Proven leadership across global and U.S. markets, bringing a broad, adaptable perspective to dynamic environments.
Overview
27
27
years of professional experience
1
1
Certification
Work History
AMER Marketing & ABM Practice Lead
Orange Business
Atlanta, GA
08.2022 - Current
- Successfully positioning Orange Business as a top global network operator and service integrator in the Americas, driving 30% regional revenue growth through strategic ABM programs that generated a high-quality pipeline, accelerated the sales cycle, and strengthened customer relationships.
- Develop a marketing plan for the Americas Enterprise business that aligns with sales goals, incorporates key campaigns, leverages ABM tactics, and covers all routes to market.
- Coach and develop team members to ensure they know Orange Business solutions and operations.
- Partner closely with enterprise sales leadership, taking ownership of driving demand, actively participating in pipeline reviews, and achieving success together.
- Work with the Global Strategic Programs and ABM at scale team to deliver focused multi-channel campaigns that engage key decision-makers and influencers.
- Collaborate cross-functionally with sales, solutions teams, and global marketing, ensuring campaigns and content support strategic priorities.
- Deliver proactive communication with sales and marketing leaders, sharing pipeline results, trends, and insights.
AMER Marketing Director
Itineris
Atlanta, GA
09.2021 - 08.2022
- Led a comprehensive go-to-market strategy as Microsoft GISV, creating demand generation initiatives that resulted in generating over five strategic qualified leads within the first year, significantly enhancing our presence in Microsoft's partnership ecosystem.
- Collaborated with Global Strategic Campaigns, Sales leadership, and Product Marketing to align the marketing of Energy and Water solutions, targeting key decision-makers in customer experience, network, asset, and energy management.
- Built brand awareness for Itineris solutions in the utility industry through targeted campaigns and multi-channel acquisition programs (events, digital, email, social media, ABM).
- Defined product positioning and sales priorities across Itineris' platform, crafted localized pipeline strategies, and executed marketing programs that captured market feedback for continued refinement.
AMER Marketing Director
Retina Communications
Atlanta, GA
09.2017 - 09.2021
- Drove integrated solutions and industry marketing campaigns across the customer journey.
- Created and managed multi-channel acquisition programs integrating events, digital content, email, web, direct mail, paid ads, social media, and ABM.
- Defined and administered MDF and JMF programs with strategic tech vendors, aligning efforts to partner objectives.
- Partnered with sales to develop and execute marketing plans supporting revenue goals.
- Built reporting frameworks to provide global sales and marketing teams with clear insights on email marketing trends.
- Leveraged marketing dashboards and collaborated with data teams to refine account targeting, optimize messaging, and enhance live/online event experiences.
AMER Integrated Marketing Director
Riverbed Technology
Atlanta, GA
07.2015 - 12.2016
- Led regional multi-channel campaigns (field marketing, social media, content, direct mail, paid ads, SEO, PR) that drove expanded market reach in emerging segments, leading to a 20% rise in new customer acquisitions and ensuring brand cohesion across all elements.
- Cultivated strong relationships, collaborating with sales, corporate marketing, partners, and product teams in a matrixed environment.
- Enhanced field marketing strategy through shared best practices, continuously innovating to improve regional impact.
- Managed key customer experiences to boost brand awareness and demand, emphasizing scalable digital lead generation.
- Synchronized demand generation calendars across teams, delivering high-quality, targeted, and sequenced content.
Principle Consultant
nWorX Technologies
Virtual
01.2013 - 06.2015
- Delivered strategic consulting for Virtustream and Mobily (a global service provider), building advanced marketing and operational frameworks for SaaS market expansion.
- Led the development and launch of Mobily's SME Cloud offer, including market research, client engagement, value propositions, go-to-market plans, and demand generation.
- Designed and implemented Mobily's Cloud Partnership Program (MCPP), defining partner benefits, requirements, and rewards to align with strategic goals.
- Defined B2B product marketing requirements in collaboration with product teams, ensuring seamless integration into product development.
Emerging Markets Marketing Director
Cisco Systems
San Jose, CA
03.2008 - 11.2012
- Appointed to lead marketing for the Emerging Market, supporting $1.5B in revenue growth and collaborating with regional MDs across nine countries to strengthen partnerships and exceed revenue targets.
- Marketing Strategy: Developed and managed strategic marketing plans, optimizing the Go-to-Market approach and enforcing metrics for continual improvement.
- Demand Generation: Built a demand generation engine for Service Providers, Public Sector, SMBs, Mid-Market, and Enterprise, driving MQLs and innovating customer engagement.
- Events Strategy: Created impactful in-person and virtual events (e.g., Cisco Day, Cisco Live, Gitex) in collaboration with corporate and alliance teams, enhancing executive and digital engagements.
- Content and Community: Managed content strategy, engaging customers as ambassadors and positioning Cisco as an industry thought leader.
- Brand: Developed marketing strategies significantly boosting brand recognition and channel competitive positioning.
- Team Leadership: Built a high-performing, diverse marketing team focused on accountability, consistency, and growth.
Marketing Director
AT&T / Lucent Technologies / Alcatel-Lucent
04.1998 - 02.2008
- Led marketing and communications for the Saudi Arabia region, supporting $6 billion in revenue and managing field and partner marketing.
- Developed and executed annual strategic marketing plans and digital communications, including advertising, SEO, social media, and website management within budget.
- Increased brand visibility, generating leads and strengthening the sales pipeline to meet revenue targets.
- Identified market opportunities and drove go-to-market strategies aligned with the Southeast U.S. core objectives.
Education
Master of Business Administration - Marketing
Mercer University
Bachelor of Business Administration - Accounting
Mercer University
Skills
- B2B marketing
- Budget management
- Analytical abilities
- Organizational abilities
- Flexibility
- Leadership
- Global market experience
- US market experience
- Adaptability
Certification
Momentum ITSMA ABM Certified
Timeline
AMER Marketing & ABM Practice Lead
Orange Business
08.2022 - Current
AMER Marketing Director
Itineris
09.2021 - 08.2022
AMER Marketing Director
Retina Communications
09.2017 - 09.2021
AMER Integrated Marketing Director
Riverbed Technology
07.2015 - 12.2016
Principle Consultant
nWorX Technologies
01.2013 - 06.2015
Emerging Markets Marketing Director
Cisco Systems
03.2008 - 11.2012
Marketing Director
AT&T / Lucent Technologies / Alcatel-Lucent
04.1998 - 02.2008
Master of Business Administration - Marketing
Mercer University
Bachelor of Business Administration - Accounting
Mercer University
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