Fahria Tasneem
Uniondale,NY
Summary
Creative and self-motivated Marketing Professional with an MBA in Marketing and 7+ years of experience in digital marketing, brand communication, and strategic campaign execution
Overview
8
8
years of professional experience
Work History
Assistant Marketing Manager - Lash Category
Kiss Products, Inc.
05.2023 - Current
- Spearheaded 2024 NPD concept testing foe new Strip Lash, crafting product concepts focused on PI, Uniqueness, Value for Money, Appeal, Relevance, Ease of Understanding, Credibility, Excitement, Likes and Dislikes, Concept Heat Map, and Imagery (Q1 2024).
- Directed and executed 6 ecomm launches for both Strip Lashes and Underlashes.
- Orchestrated internal campaign video and photo shoots for new lineup launch under Falscara, including lookbook and Falscara Mailer production.
- Drove market launch of 2024 NPD 5 Day Extender Glue by managing timely delivery of creative assets and content
- Leading and executing 6 Mass Mailer creation in collaboration with creative team for artwork, external vendor, and logistic team for execution. Each resulted in 2M-6M impressions
- Work cross-functionally with social teams to execute 2 sweeps and multiple giveaways. Directed influencer/social UGC sweepstakes for Falscara, garnering 26.6M impressions, with 5.49% IG and 5.75% TT engagement rates.
- Managing and tracking the Influencer program through software and platforms such as Tribe Dynamic and Upfluence
- Worked with multiple retailers to execute retailer based events and activations, such as Walmart TalkShopLive, Ulta FLC, Shoppers Drug Mart Beauty Destination in Canada.
- Leading development of Falscara University, a microsite with interactive education on Falscara and anything underlash.
- Drove influencer campaign for Coachella with mega influencer SJ Bleu, surpassing target with 18M impressions (vs. 16M target).
- Launched CA Falsies and SDM influencer campaigns, achieving 10M and 7.3M impressions with industry-standard engagement rates.
- Served as DE brand marketing liaison for PR marketing initiatives, including influencer content review and PR messaging prioritization through bi-weekly and recap meetings.
- Supported U.S. PR initiatives by constructing fact sheets, press releases for Rebel, and attending NFL partnership events, managing on-site activation and giveaways.
- Co-led photo shoots and website content creation for 2025 Valentine's Day, BCA, and 2024 holiday campaigns, collaborating with the Nail team.
- Managing interdepartmental communication to develop several in-store promotional displays
- Tracking and managing analysis reports on competitors' products, new launches, and social media activities
- Represented KISS brands at PR and educational events across the U.S. and Canada, enhancing brand visibility and engagement.
- Managing CA PR and Media plan for 2024 and upcoming 2025.
- Co-planned the brand plans and marketing initiatives for 2024 and 2025.
- Contributed to a rebranding initiative with a comprehensive marketing campaign, achieving a 20% increase in brand
awareness. - Led cross-functional team meetings with R&D, Production, Design, Multimedia and PR agencies to oversee the end-to-end development of product launches resulting in a 20% improvement in timeline launches. Ensured effective internal communication on key milestones, project status, and commercial planning with Sales.
Graduate Aide - Marketing, Communication & Social Media
Ascend Long Island, Hofstra University
08.2022 - 05.2023
- Manage logistics of all Ascend LI meetings, workshops, and bootcamps; planned and executed 7 successful events
- Assist in digital recruitment of applicants through digital marketing for fall 2022 - recruited 30 members
- Produced flyers, presentations, and other promotional and marketing materials using Canva and Photoshop
- Created databases for communication with relevant stakeholders
- Managed all social media platforms for Ascend LI - 70% growth in followers in just 1 month
Founder and Chief Operating Officer
Café Zodiac
03.2019 - 01.2022
- Generated operational, sales and promotional strategies which increased the ratio of new customers by 5-7% each month
- Developed social media contents for boosting visibility and sales by 80%, and reaching the break-even point by 15% in 2 months
- Managed cafe's social media pages such as Meta and Instagram and its contents, increasing audience engagement by 20-25%
- Communicated with customer regarding requests and inquiries on a daily basis, increasing customer satisfaction by 80%
- Mapped out and implemented methods to minimize costs which showed a result of 15% cost minimization by the end of 1 year
Project Implementation Consultant & Communication Focal
Global Alliance for Improved Nutrition (GAIN)
10.2019 - 06.2021
- Collaborated with implementing partners to activate tasks for the Adolescent Nutrition Campaign and reached to 40,000 adolescents
- Managed and monitored the social media page of the campaign which boosted the number of followers on Facebook by 70%
- Executed online activities for digitally led campaign, resulted from 15k to 1M adolescents of Bangladesh in joining the campaign
- Promoted as the country Communication Focal and represented on global platform; established communication contents for GAIN
Marketing and Sales Executive
Wagoner Associates
03.2017 - 09.2019
- Contributed to the development of marketing strategies of company visibility for its product and services
- Prepared and implemented marketing plans for company products, increasing sales by 35%
- Maintained and fostered client relationships to ensure high-quality and timely execution of ongoing projects
- Coordinated with media representatives and sponsors and successfully published 11 online and offline press releases
Education
Master of Business Administration (MBA) - Marketing
Hofstra University
Hempstead, NY01-2023
Bachelor of Arts (Honors) - International Management
Anglia Ruskin Univeristy
01-2017
Skills
- Brand Marketing & Promotion
- Social Media Content Creation and Management
- Social Media Marketing
- Digital Marketing Campaigns
- Content Creation
- Advertising Strategies
- Developing Strategies
- Article Writing
- Project Management
- Organizational and Planning Skills
- Client Relationship & Partner Management
- Digital Marketing
- Marketing campaigns
- Social Media Platforms
- Brand Development
- Influencer partnerships
- Partnership Development
- Vendor Relations
- Competitor Analysis
- Partnership Marketing
- Team Player
- Cross-Functional Team Leadership
- Critical Thinking & Problem Solving
- Photography
- Project Budgeting
- Event Management
- MS Office Suite
- Canva
Leadership Experience
- President, Zarb Women in Business, Hofstra University, 2023
- Treasurer & Communication Manager, Zarb Women in Business, Hofstra University, 2022-23
- Editor-in-Chief, Hofstra Journal of International Business and Law, Hofstra University, 2023
Timeline
Assistant Marketing Manager - Lash Category
Kiss Products, Inc.
05.2023 - Current
Graduate Aide - Marketing, Communication & Social Media
Ascend Long Island, Hofstra University
08.2022 - 05.2023
Project Implementation Consultant & Communication Focal
Global Alliance for Improved Nutrition (GAIN)
10.2019 - 06.2021
Founder and Chief Operating Officer
Café Zodiac
03.2019 - 01.2022
Marketing and Sales Executive
Wagoner Associates
03.2017 - 09.2019
Master of Business Administration (MBA) - Marketing
Hofstra University
Bachelor of Arts (Honors) - International Management
Anglia Ruskin Univeristy
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