Summary
Overview
Work History
Education
Skills
Timeline
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Faith Barba

Beverly Hills,CA

Summary

Marketing professional with 3+ years of experience in the aesthetics industry, specializing in brand communications, PR support, content development, and social media management. Skilled in agency collaboration, influencer partnerships, and driving brand visibility through multi-channel campaigns and product launches.

Overview

3
3
years of professional experience

Work History

Practice Success Manager

BTL Industries
09.2024 - Current
  • Supported the execution of marketing campaigns and brand initiatives post-sale to ensure consistent messaging across provider practices.
  • Acted as the primary liaison between provider offices and internal marketing teams to deliver promotional content, event support, and brand-aligned messaging strategies.
  • Collaborated with providers to create localized content and implement promotional campaigns that elevated brand visibility and patient engagement.
  • Managed media inquiries, local press opportunities, and patient-facing communication in alignment with company guidelines.
  • Worked cross-functionally with clinical and corporate marketing teams to support educational events, brand activations, and regional marketing initiatives.
  • Provided marketing consultation to practices on social media strategy, seasonal promotions, and patient education materials to reinforce brand positioning.

Social Media Manger

Cynosure
05.2022 - 09.2024
  • Managed all corporate social media platforms to maximize brand visibility, engagement, and impressions across Instagram, Facebook, and LinkedIn.
  • Developed and executed branded content calendars aligned with PR activations, new product launches, and marketing campaigns.
  • Created quarterly social media reports measuring growth in engagement, reach, and organic/paid campaign performance.
  • Collaborated closely with PR agencies to review press materials, manage media inquiries, and coordinate product-related media requests.
  • Managed relationships with both macro and micro influencers, coordinating partnerships to support brand visibility and campaign launches.
  • Supported event-based marketing activations by driving pre-event promotion, live content capture, and post-event amplification across channels.
  • Worked cross-functionally with internal marketing, sales, and clinical teams to ensure brand-consistent messaging across earned, owned, and paid media.

Social Media Assistant

Sciton
03.2022 - 07.2022
  • Assisted the Social Media Manager in executing brand-aligned content strategies across all corporate social media platforms.
  • Supported collaboration with external PR agencies by coordinating media inquiries and preparing content for press releases and activations.
  • Created and scheduled branded content focused on product launches, events, and business priority campaigns.
  • Helped manage agency communication, ensuring timely response to product-related media requests and asset coordination.
  • Participated in planning and execution of digital marketing activations and influencer collaborations to drive brand exposure.
  • Worked cross-functionally with marketing and product teams to align messaging and visual storytelling.

Education

Digital Marketing

Indiana University, Bloomington
Bloomington, IN
05-2021

Skills

  • Brand Communications
  • Public Relation Support
  • Social Media Management
  • Influencer Partnerships
  • Product Launch
  • Content Development
  • B2B and B2C Communication
  • Microsoft Suite

Timeline

Practice Success Manager

BTL Industries
09.2024 - Current

Social Media Manger

Cynosure
05.2022 - 09.2024

Social Media Assistant

Sciton
03.2022 - 07.2022

Digital Marketing

Indiana University, Bloomington

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Faith Barba