FAITH FARMER
Atlanta,GA
Overview
9
9
years of professional experience
2
2
Certifications
Work History
Client Strategy
PwC
Atlanta, GA
01.2023 - Current
- Team Coaching & Performance Development - Successfully coached and guided teams to win competitive proposals across multiple sectors valued at $11.14 million in 2024, and $19.6 million in 2025
- Partner Alignment & Execution - Led and coordinated weekly partner account meetings focused on sales strategy development, pipeline forecasting, and product backlog; leveraged Salesforce reporting and dashboards to report and recover $17.3 million in lost revenue to competitors.
- Cross sector Collaboration - Partnered with the Chief Data Office to monitor and drive tool adoption for client strategy teams. Reported findings to the CS team for future training and use case development.
- Sales Forecasting & Pipeline Reporting - Integrated GenAI tools, custom GPTs, and customized client reporting dashboards to drive firm initiatives on account teams; Led to increased capacity for strategic sales activities and
client relationship building - Revitalized an outsourcing MSA, resulting in new whitespace
opportunities valued at $1.4 million. - Researched healthcare industry trends for payors and providers to inform sales strategy and account approach.
- Acted as a trusted advisor to enterprise clients, understanding customer goals, and driving value realization from PwC consulting solutions.
Social Media Marketing Manager
Praxis Virtual Solutions LLC
JOPLIN, MISSOURI
07.2020 - 11.2022
- Budget Ownership and ROI - Developed a 3-month social media campaign for a course launch that resulted in $10,000 net profit in 23 days
- Designed and executed customer onboarding processes and
implementation plans in Dubsado; analyzes trends in customer retention to reduce churn by 22% - Administrative Support & Management - Utilized project management and marketing tool integrations (Zapier, Asana, Slack, Honeybook CRM, etc.) to coordinate weekly client meetings; manage content schedules, and
follow-up communication - Data-driven Analysis - Leveraged data driven social media insights and client listening tools to identify new opportunities, track customer engagement, and analyze customer engagement
- Leveraged data driven social media insights and client listening tools to identify new opportunities, track customer engagement, etc.
Strategic Accounts - Retail/CPG/Manufacturing
Snowflake
REMOTE
10.2021 - 10.2022
- Built revenue pipeline of $1.8 million in FY22 Q3 by engaging C-level executives at Fortune 50 companies as a trusted advisor, aligning Snowflake's value proposition to the customer's business goals
- Leveraged market and competitive intelligence data to identify key industry gaps and emerging trends in use cases; sourced net new opportunities to drive enterprise product adoption.
- Facilitated strong relationships with executive leaders and stakeholders in customer accounts to increase the deal size for contract renewals by $4 million.
- Created and executed joint GTM campaigns with Account-Based Marketing that amplify messages to target C-level audiences, increase top-of-funnel activities, and improve revenue growth strategies for target retail and manufacturing accounts.
Operations Leader
Schreiber Foods Inc.
CARTHAGE, MISSOURI
11.2019 - 09.2020
- Partnered with internal technical teams to drive solutions for retail clients, develop implementation plans, provide product feedback, and execute on the company's strategic initiatives.
- Facilitated go-live operations by coordinating and scheduling plant-wide training programs for 2000 operators and personnel
- Collaborated on Six Sigma projects with process engineers to mitigate risk of contamination, enhance product quality, reduce raw material waste, and prevent plant outages
- Set the record for highest efficiency percentage in a single shift – an increase from 84.3% to 88.4%. Broke department records for most pounds produced in a single week – 736,379 lbs
Resident Assistant
Kennesaw State University
Kennesaw, GA
08.2016 - 05.2019
- Conducted interviews and new hire trainings for 100 resident assistants, ensuring successful completion of new hire orientation
- Gathered and analyzed qualitative retention and sentiment data to improve the student experience; provided recommendations and best practices to department leadership
- Collaborated with local police force to implement and improve safety protocols in compliance with federal regulations
- Coordinated move-in logistics and staff placement for freshmen dormitories housing 3000 students
Research Intern
Kennesaw State University
Kennesaw, GA
09.2018 - 04.2019
- Managed program evaluation projects for new clients; Leveraged SPSS and Microsoft Excel for data cleaning, data collection, analysis and visualizations
- Assisted program team lead in data preparation for academic research projects at local non-profits
- Conducted qualitative telephone interviews for research projects using WinCATI technology; Used disposition codes to categorize survey respondents’ answers
- Designed a methodology for a qualitative study (focus group) of college-aged female students; led a team of student researchers with faculty supervision
Education
Bachelor of Arts - International Affairs
Kennesaw State University
Kennesaw, GASkills
- Enterprise Data Cloud Platforms (AWS, Azure, Big Query, Snowflake)
- Incident management
- Client relationship management
- Cross-Sector Collaboration & Communication
- Strategic Planning & Execution
- Mentorship & Team Coaching
Certification
- Certified Scrum Master, Scrum Alliance
- AWS Cloud Practitioner, Amazon
- Digital Acumen, PwC
- Human Centered Design, PwC
Timeline
Client Strategy
PwC
01.2023 - Current
Strategic Accounts - Retail/CPG/Manufacturing
Snowflake
10.2021 - 10.2022
Social Media Marketing Manager
Praxis Virtual Solutions LLC
07.2020 - 11.2022
Operations Leader
Schreiber Foods Inc.
11.2019 - 09.2020
Research Intern
Kennesaw State University
09.2018 - 04.2019
Resident Assistant
Kennesaw State University
08.2016 - 05.2019
Bachelor of Arts - International Affairs
Kennesaw State University
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