Summary
Overview
Work History
Education
Skills
Timeline
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Faith Golden

Kankakee,IL

Summary

Dedicated strategist in social media offering expertise working with high-level clientele. Documented strengths in improving customer acquisition and brand awareness. Versed in implementing diversity, equity, and inclusion practices that ladder to organizational goals.

Overview

6
6
years of professional experience

Work History

Managing Supervisor

FleishmanHillard
09.2023 - Current
  • Increased brand awareness by developing and executing collaborative media, social and influencer marketing campaign resulting in 2.9B impressions.
  • Optimized resource allocation by closely monitoring budgets and identifying areas for cost reduction.

Account Supervisor

FleishmanHillard
04.2022 - 08.2023
  • Achieved additional company revenue with 50% YoY budget increase for influencer program through high-quality services, client satisfaction and proactive ideation to expand program.
  • Led development and execution of long-term, integrated influencer campaigns resulting in 1.3M reach, 8.3% engagement rate by reach and 1.5% average CTR to date organically.
  • Introduced internal infrastructure for influencer relations team of five improving overall efficiency and productivity within the team.
  • Co-engineered comprehensive reporting system with customized databases to support client objectives and identify areas for improvement.

Senior Account Executive

FleishmanHillard
05.2021 - 03.2022
  • Managed over 10 influencer and vendor responsibilities including identification, vetting, negotiation, contracting, concept and content creation, relationship management and reporting.
  • Updated design of strategic and measurement visual documents fostering engaging and comprehensive client presentations.
  • Implemented influencer campaign organically increasing client's Instagram channel growth by 1,500 followers.

Account Executive

FleishmanHillard
11.2019 - 04.2021
  • Planned and implemented content and marketing strategies across the GoArmy ecosystem including Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat and Reddit.
  • Proposed annual social media strategies and assessed optimizations for both platform launches and the implementation of data-driven analysis.
  • Identified, elevated and counseled regarding opportunistic moments in time or critical occurrences.
  • Execution of over 50 pieces of content monthly across the GoArmy ecosystem both manually and through Sprinklr.
  • Created and spearheaded multicultural campaign.

Traditional and Digital Associate

Golin
06.2018 - 10.2019
  • Evaluated social media and news daily for ongoing proactive and reactive opportunities with influential individuals and relevant verticals for McDonald's.
  • Boasted engagement rates 5x the average organic engagement.
  • Constructed and implemented influencer strategies and recommendations.

Education

Bachelors of Arts -

DePaul University
Chicago, IL
07.2018

Skills

  • Strategic Planning
  • Analytical Thinking
  • Data Interpretation
  • Project Management
  • Employee Development
  • Influencer Marketing
  • Social Media Marketing
  • Community Management

Timeline

Managing Supervisor

FleishmanHillard
09.2023 - Current

Account Supervisor

FleishmanHillard
04.2022 - 08.2023

Senior Account Executive

FleishmanHillard
05.2021 - 03.2022

Account Executive

FleishmanHillard
11.2019 - 04.2021

Traditional and Digital Associate

Golin
06.2018 - 10.2019

Bachelors of Arts -

DePaul University

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Faith Golden