Faith Lee

• Lead production teams for pre-production and on-site execution of major brand activations and events across the country.
• Partner with experiential designers to bring creative concepts to life, ensuring all elements are delivered within budget and time constraints.
• Curate and manage event budgets ranging from $50K to $1.6 million for events with up to 300 guests.
• Oversee product seeding and influencer kits for high-profile celebrities and influencers, coordinating all logistics.
• Lead staffing efforts, from hiring talent to managing event-day support, ensuring smooth operations and clear communication with clients.
• Work closely with clients, including entertainment and fashion brands, to ensure brand messaging and consumer engagement align with event goals.

Notable Events:

• JBL Waterfight, Converse x Nike, HBOmax Legendary, Google Pixel Grammy Watch Party, Remy Martin x Don C, Alvin Ailey 60th Anniversary, Nike Hyper React Launch, Essence Festival, House of BET, Delta One Lounge JFK Grand Opening, Appleton Rum Dinners, and more.

• Assisted in the coordination and execution of promotional events, engaging with radio listeners and expanding iHeartMedia's consumer base.
• Supported marketing teams in the creation of pop-up events across the tri-state area, enhancing brand visibility and consumer interaction.
• Managed administrative duties, including inputting contest winners, handling logistics, and assisting with prize distribution.
• Assisted with media outreach and marketing materials to promote upcoming radio events.

• Worked closely with Nike and Jordan brand teams to drive consumer awareness and engagement during key brand activations.
• Managed social media engagement, optimized event reach through targeted hashtags, and provided actionable feedback to improve event strategies.
• Assisted with the promotion and sale of exclusive Nike and Jordan merchandise during events, fostering consumer loyalty and brand advocacy.