Faith N. Stieferman

Brainstorm with peers to determine product enhancements & timeline
Create design deliverables including: personas, journey maps, sitemaps, userflows, wireframes, wireflows and more utilizing Invision and Figma
Write functional product requirements (epics, user stories, acceptance criteria) for team of developers to create custom solutions and trackers to meet set timelines utilizing Azure
Host Sprint Planning, Retrospective and Backlog Refinement sessions

• Run product clarification calls with industry experts
• Preform qualitative & quantitative market research and analysis to form data-driven recommendations
• Present research and evaluate with product manager and stakeholders

• Created email marketing briefs for O’Rewards Loyalty Program
• Assisted in keeping track of ongoing projects in marketing department
• Shadowed UI/UX, radio ad filming, social media, and promotions teams

• Managed online presence by creating social media and website content catered to the target audience
• Distributed monthly newsletter, press releases, and membership renewal cards
• Provided input to improve customer loyalty and retention for online merchandise sales and future programming activities