Faiza Qadri
San Jose,CA
Summary
Dynamic Digital Marketing Manager with a proven track record at Cox Automotive, excelling in SEO strategy and cross-functional team leadership. Spearheaded AI-driven initiatives to enhance content scalability, achieving significant organic growth. Expert in technical SEO and analytics, fostering collaboration to align marketing efforts with business objectives.
Overview
11
11
years of professional experience
Work History
Digital Marketing Manager
Cox Automotive
01.2025 - Current
- Lead and manage cross-functional teams across SEO, Content & Creative (C&C), and Social Media, shifting focus from individual execution to strategic oversight and team leadership.
- Own the overall organic and brand growth strategy, ensuring alignment across search, social, and content channels.
- Oversee roadmap planning, prioritization, and resource allocation for SEO, content, creative, and social initiatives.
- Guide adoption of AI-driven workflows and Generative Engine Optimization (GEO) to improve content scalability, discoverability, and efficiency.
- Partner with executive stakeholders, product, engineering, UX, and analytics teams to align digital marketing efforts with broader business goals.
- Review performance reporting and KPIs, translating insights into strategic direction rather than day-to-day execution.
SEO Strategist
Cox Automotive
01.2021 - 01.2024
- Managed high-quality content development processes and technical SEO execution, providing overall SEO program direction to support consumer journeys and amplify brand visibility across search engines.
- Served as the primary point of contact for all day-to-day SEO efforts, including client interactions, presentations, and internal and external meetings.
- Developed, implemented, and managed SEO campaigns and initiatives, including keyword research, content approvals, page-level optimization opportunities, local SEO, mobile SEO, social search, and link development recommendations.
- Worked hands-on with analytics and SEO tools to identify opportunities, resolve technical issues, and improve organic performance.
- Collaborated closely with content, creative, development, and agency teams to implement SEO best practices across automotive digital properties.
SEO Consultant
Self Employed
01.2020 - 01.2021
- Delivered data-driven SEO consulting focused on technical SEO, content optimization, structured data, and analytics.
- Improved organic traffic, rankings, and lead generation through customized SEO strategies.
SEO Manager / Strategist
Amzub LLC
01.2017 - 01.2020
- Led SEO strategy and execution for multiple clients, achieving first-page rankings within 8–10 months for competitive keywords.
- Conducted technical SEO audits, keyword research, content optimization, and large-scale site restructures.
- Managed SEO and content teams and collaborated with analytics, CRO, creative, and paid media teams.
- Built and ranked lead-generation and affiliate websites across highly competitive niches.
Software Engineer
Autonet Mobile
01.2015 - 01.2017
Education
Master of Science - Engineering, Computer Science
Sonoma State University
05-2013
Bachelor of Science - Engineering Electronics
Kashmir University
Kashmir, India01-2010
Skills
- Digital Marketing Leadership
- SEO Strategy
- Technical SEO
- Content & Creative Oversight
- Social Media Strategy
- AI & GEO Optimization
- CMS Management
- Google Analytics
- Search Console
- Ahrefs
- SEMrush
- Screaming Frog
- Cross-functional Team Leadership
- Automotive Digital Marketing
Languages
English
Professional
Urdu
Professional
Arabic
Limited
Kashmiri
Professional
Timeline
Digital Marketing Manager
Cox Automotive
01.2025 - Current
SEO Strategist
Cox Automotive
01.2021 - 01.2024
SEO Consultant
Self Employed
01.2020 - 01.2021
SEO Manager / Strategist
Amzub LLC
01.2017 - 01.2020
Software Engineer
Autonet Mobile
01.2015 - 01.2017
Master of Science - Engineering, Computer Science
Sonoma State University
Bachelor of Science - Engineering Electronics
Kashmir University