Fallon Fonrose
Summary
Dynamic and results-oriented sales leader with extensive experience in the cosmetics industry. Proven ability to drive sales growth through strategic planning and execution of product launches, promotions and events. Skilled in team management, training and cross- functional collaboration to maximize brand visibility and customer engagement.
Overview
7
7
years of professional experience
Work History
Account Executive Sephora
CROWN AFFAIR
10.2022 - Current
- Achieve and exceed monthly and quarterly sales goals through innovative strategies and market specific approaches.
- Successfully increased sales over 76% over the last 2 years within the Sephora market.
- Managed over 40 accounts across 40 locations, with plans to expand into additional doors in Q1, driving brand visibility and sales growth.
- Maintained the #1 region in the U.S. for the past 2 years, consistently exceeding sales targets and driving business growth.
- Collaborate cross-functionally with brand partners and retail management to plan and execute product launches and promotions, enhancing brand visibility and sales.
- Recruit, train and lead a team of freelance to effectively represent the brand, ensuring the brand standards are met.
- Manage freelancer and travel expense budgets, adhering to corporate guidelines while maximizing ROI on events and promotions.
- Foster strong relationships with Sephora cast members, providing education and support to enhance product knowledge and in-store performance.
Lancôme Counter Manager
MACY'S
09.2017 - 07.2022
- Increased sales by 55% through proactive engagement and follow-ups, including invitations to exclusive events and promotions.
- Exceeded personal and team sales goals consistently by utilizing effective selling tools, digital platforms and social media.
- Cultivated long -term relationship with customers by offering personalized recommendations based on their beauty preferences and trends.
- Managed a team of over 35 beauty advisors, providing training, leadership and task assignments to enhance performance and ensure optimal customer service.
Education
Bachelor of Science - Baking And Pastry Arts
Monroe College
The Bronx, NY09-2016
Skills
- Team Leadership & Training
- Sales Strategy Development
- Cross-functional Collaboration
- Creative problem Solving
- Relationship building and management
Timeline
Account Executive Sephora
CROWN AFFAIR
10.2022 - Current
Lancôme Counter Manager
MACY'S
09.2017 - 07.2022
Bachelor of Science - Baking And Pastry Arts
Monroe College
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