Fallon Shay Morrison
New York,NY
Summary
Proven social media professional with a record of creating viral content on TikTok and Instagram. Personal TikTok following of 40.6k, consistently achieving 10k-2m views per video. Experienced in managing campaigns for high-profile clients like Oura Ring and Insight Timer, overseeing content creation, video production, analytics, and scheduling. Eager to contribute innovative social media strategies and a long-standing adoration of the We're Not Really Strangers brand to its online presence and community.
Overview
4
4
years of professional experience
Work History
Content Creator
NoGood
New York, NY
06.2023 - Current
- Spearheads holistic social media strategy for esteemed clients Oura Ring and Insight Timer, resulting in the substantial growth of their online communities.
- Directs innovative short-form video content, from "Man on the Street" interviews to participation in viral TikTok trends.
- Produces 20+ viral videos across NoGood's social media platforms, maintaining a consistent 7% Instagram engagement rate and amassing an additional 27,000 TikTok followers.
- Assumes chief copywriting responsibilities for clients Oura Ring and Consumer Reports, drafting and implementing social media, email, and push notification copy.
- Authors highly informative, engaging blogs demonstrating pop culture expertise and solidifying thought leadership among Gen Z demographics.
- Ideates and composes three monthly NoGood newsletters within HubSpot, providing invaluable insights into the latest digital trends.
Content Curator
Catch&Release
San Francisco, CA
06.2021 - 06.2023
- Pioneered the incorporation of trending user-generated social media posts to strategize robust digital advertisements.
- Performed meticulous demographic research and compiled monthly analytic reports.
- Maintained an instrumental role in monitoring the media for traditional and social content for client mentions.
- Identified trending topics and created engaging content based on market research and audience interests.
Social Media Manager
42 Growth Strategies
Madison, NJ
03.2020 - 05.2021
- Implemented coherent digital marketing plans for esteemed client Robinson Drug Pharmacy.
- Boosted Instagram following by over 50% by solely managing and fostering a loyal audience base.
- Co-authored, proofread, and edited monthly blog posts while incorporating SEO optimization.
Education
Bachelor of Arts - Public Relations And Social Media
Montclair State University
Montclair, NJ12-2022
Skills
- Content Strategy
- Trend Monitoring
- Search Engine Optimization
- Audience Development
- Digital Marketing
- Authentic Content Creation
Timeline
Content Creator
NoGood
06.2023 - Current
Content Curator
Catch&Release
06.2021 - 06.2023
Social Media Manager
42 Growth Strategies
03.2020 - 05.2021
Bachelor of Arts - Public Relations And Social Media
Montclair State University
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