Fallon Smith

• Assisted in the successful launch of the Caregivers Network in the Mountain West Region, driving regional awareness and engagement.
• Developed and designed marketing and communication materials, including email headers, flyers, and virtual backgrounds, ensuring a cohesive and professional brand presence.
• Strategically planned and executed comprehensive marketing campaigns to drive growth and achievement of membership goals.
• Actively participated in board meetings and strategic planning sessions, contributing insights and recommendations for organizational development and expansion.

**Accomplishments**

• Led, hosted, and produced the inaugural West Division One Retail Live, setting a new standard for regional recognition, engagement, and alignment for Company Owned and Branded Partner Stores.
  Selected by executives of Bridge, a key Comcast external stakeholder, to emcee their 100th Xfinity Branded Partner store opening.
• Launched Next Level Rankings to motivate teams and recognize performance.
• Revamped weekly Indirect Sales Manager call and channel meeting decks to improve engagement.
• Developed a pitch deck for the Denver Leadership Academy's Advanced Leadership Project, presented to Comcast Senior Leadership Teams

**Responsibilities**

• Facilitate successful internal and external partnerships through effective communication and collaboration.
• Develop and maintain relationships with branded partner teams to enhance performance.
• Design and implement incentive programs to drive sales results.
• Ensure alignment across branded partner and company-owned channels by working closely with One Retail teammates.
• Create informative content to ensure sales teams are delivering exceptional customer experiences and achieving sales targets.
• Lead division-wide meetings and simplify materials for better comprehension and engagement.
• Communicate reports (Operations, Sales, Customer Experience) to internal and external partners.
• Analyze data to develop strategies for overcoming roadblocks, sharing successes, and identifying opportunities with partners.
• Provide region-specific support and address communication gaps and process deficiencies.

• Assisted CEO in cultivating and managing investor relationships.
• Developed and implemented comprehensive internal and external communication plans.
• Created executive briefings to facilitate effective leadership meetings.
• Crafted compelling corporate narrative to align with company's vision.
• Advised CEO on strategic positioning, message development, and communication delivery.
• Authored press releases and compelling stories for media pitches.

• Spearheaded relaunch of marketing team and rebranded program.
• Directed and mentored 15-person student staff comprising of MU journalism student interns.
• Implemented innovative social media strategy resulting in 60% increase in Twitter following and 4000% surge in impressions within initial five months.
• Developed winning proposal and secured substantial grant for building a state-of-the-art production studio and multi-media room.
• Created engaging and informative content across multiple social media platforms.
• Produced feature stories for website, showcasing achievements of underrepresented minority students.
• Led collaborative efforts with various MU partners to achieve shared objectives.
• Successfully launched and produced two student-led podcasts.
• Implemented bi-weekly newsletter to enhance engagement among stakeholders, students, families, and staff.
• Developed messaging for department initiatives to ensure consistent and effective communication.
• Wrote and edited various internal communications and announcements on behalf of department head.

• Keeping it 300: A Raiders Podcast”
• Hosted, produced, and edited weekly Raiders podcast for Blue Wire
• Scheduled high-profile guest appearances
• Promoted episodes on social media.

• Course J1200 - Fundamentals of Visual Journalism and Strategic Communication
• Instructed and guided the next generation of professionals in mastering art of effective storytelling using audio, video, still photography, and design techniques.
• Introduced students to Adobe Creative Cloud software, enabling them to develop proficiency in Photoshop, InDesign, Audition, Premiere Pro, and Lightroom.
• Delivered comprehensive instruction on theoretical foundations, ethical considerations, and strategic principles of marketing and advertising.

• Play by play announcer for Browns vs. Texans and Ravens vs. Chiefs games.

• 3x Emmy Award Winner — Including Emmy for documentary I wrote and produced.
• Anchored/hosted Raiders Central, Raiders Press Conference Live, and Raiders Post Game Live.
• Co-hosted The Raiders Insider Podcast.
• Fill-in Anchor for SportsNet Central.
• Reported for SportsNet Central, covering remote live shots and daily stories.
• Served as Social Media Reporter for Giants Pre/Post Game Live and A's Pre/Post Game Live.
• Reported during NBA Finals from 2015-2017, including coverage of Warriors Championship Parades.
• Hosted corporate events for Xfinity/NBC Universal.
• Emceed community outreach programs and charity events.

• Anchored the 6P, 10P and 11P weekend sportscasts and produced and edited the sports segments
• Hosted 6 Sports Saturday, a half hour show dedicated to college/SEC football
• Co-Anchored Friday Night Hits, a Friday night high school football sports show
• Wrote sports content for wate.com.

• 2011 Wyoming Association of Broadcasters: Best Sports Anchor/Reporter (1st Place) — First woman in Wyoming history to win.
• 2010 Wyoming Association of Broadcasters: Best Sports Anchor/Reporter (2nd Place)
• 2010 Wyoming Association of Broadcasters: Best Photography
• Participated in editorial meetings to discuss story ideas and content.
• One Man Band" - Shot sporting events, produced, and edited daily stories
• Anchored the 5P and 10P weekend newscasts
• Wrote, edited, and shot daily packages.

• Coordinated TV/media appearances of top ranked professional tennis players for the network.

• Executive Assistant to Vice President of Business and Legal Affairs.
• Handled confidential and sensitive information with discretion and tact.
• Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.

• Conducted post-game interviews with players from the Los Angeles Clippers and Los Angeles Lakers.
• Assisted Sports Director/Anchor with nightly newscasts and live shots.

• Student-led campus newscast.
• Reported on UCLA athletics to provide interesting sports stories.