Falyn Weinert
Palm Harbor
Summary
Strategic merchandising executive with over 20 years of experience in retail leadership, specializing in product strategy and assortment optimization for leading home furnishings brands. Proven track record in building profitable assortments, enhancing vendor relationships, and developing successful private-label programs. Honored as a Forty Under 40 by the Home Furnishings Association for contributions to innovation and operational excellence. Combines analytical skills with creative vision to enhance brand visibility, increase profit margins, and achieve significant business outcomes.
Overview
11
11
years of professional experience
Work History
Director of Merchandising
Matter Brothers Furniture | Florida Leather Gallery
Pinellas Park
01.2020 - Current
- Lead the merchandising team for a top 100 furniture company, driving success across all product categories for two distinct brands.
- Expert in a curated product selection, seamless vendor partnerships, and innovative merchandising strategies to maximize profitability and market impact.
- Execute merchandising strategy for product mix, placement, allocation, and visual direction for all product categories.
- Collaborate cross-functionally with Owners, Marketing, Operations, Finance, and Store Leadership to align merchandising strategy with company goals.
- Partner with vendors on product development to align with market needs, creating unique assortments that enhance the shopping experience driving customer engagement.
- Develop private label initiatives to increase performance with optimal margins.
- Consulted on the product launch and branding of Sunbrella Interiors.
- Analyze product and category performance. Increased sales and grew margin by 1% last year.
- Reduced phase out product inventory value by $1.2M and migrated out of an additional warehouse contributing to $480k in savings.
- Contributed to the company’s advancement to No. 70 in the 2024 Furniture Industry Top 100 ranking through improved merchandising strategy, operational discipline, and increased sales volume.
Gallery Curator
RH
Tampa
01.2015 - 01.2020
- Directed merchandising strategy, visual execution, and product performance for one of RH’s highest-volume galleries.
- Managed visual teams, large-scale gallery transformations, and cross-functional initiatives to elevate brand experience and sales growth.
- Grew Tampa Gallery to nearly $50M in annual revenue—doubling first-year revenue projections and consistently surpassing company benchmarks.
- Led execution of all visual merchandising standards, ensuring brand consistency and delivering a luxury, design-forward experience.
- Directed major gallery conversions and strategic openings across Boston, Atlanta, Aventura, and Winter Park, including RH Modern and expanded design ateliers.
- Designed and implemented a project management tool streamlining communication, logistics, and execution accuracy between distribution centers and galleries.
- Collaborated closely with VPs, Merchants, and Vendors to refine product strategy and optimize assortment performance.
- Played a key role in hiring and developing leadership roles, including Regional Install Leader and Home Delivery Site Leader, strengthening regional operational capability.
Education
BACHELOR OF SCIENCE - Marketing
University of South Florida
01.2006
Skills
- Product selection and planning
- Visual merchandising
- Inventory optimization
- Market trend analysis
- Cross-functional collaboration
- Project management
- Performance metrics evaluation
- Negotiation expertise
- Trend analysis
- Omnichannel strategy
- Inventory management
Volunteer Experience
Boys Scouts of America, Outdoor Coordinator and Scout Leader, Troop 26, Unit Pillar Award, BSA, 2022
Awards
- Forty Under 40, Home Furnishings Business, 2022
- Pinnacle Award Judge, International Society of Furniture and Design, 2023
- RH Award, RH 2015, 2017, 2019 Recognizes top performers for leading the team in quality, service, and innovation.
Timeline
Director of Merchandising
Matter Brothers Furniture | Florida Leather Gallery
01.2020 - Current
Gallery Curator
RH
01.2015 - 01.2020
BACHELOR OF SCIENCE - Marketing
University of South Florida