Fanny Chu
Brooklyn,NY
Summary
Influential and enthusiastic Brand Ambassador with a talent for building relationships in every community (existing and prospective), while working to achieve sales goals. Adept in utilizing marketing and sales strategies to efficiently communicate the mission and identity of the brand and business. I am eager to accept any new challenges and bring this skill set to any position where my experience will yield exceptional results.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Bacardí Premium Rum Aficionado
Team Enterprises
07.2021 - Current
- Collaborate with distribution and client sales teams to maximize brand visibility across key on and off premise accounts using active and creative trade programming
- Gain 90% Reserva Ocho distribution on back bar and 85% premium rum menu features/ placements across account universe
- Refresh brand relevance amongst top and new generation trade using brand education tools and programming
- Build programming to grow Premium Rum business in key accounts
- Streamline communication across collaborating agencies including client marketing/sales, distributor, and PR to ensure maximum ROI across all parties
- Conceptualize and execute interactive trade facing engagements to drive brand messaging during high visibility occasions
Cocktail Stylist
Freelance
03.2017 - 11.2021
- Create and maintain relationship with industry-leading publications, trade, brands, and their PR marketing and production teams
- Develop a strong presence on social media and aim to evolve the audience and brand while adhering to brand visual images
- Strong visual eye, sense of style, and trends
- Develop tools in partnership with the set coordinator to elevate the photo shoot process
- Sources, organizes, and manages inventory on all props, sets, and backgrounds for various projects
- Maintains and updates process and documentation with photographer to ensure visual consistency, style quality, and daily shot counts
Head Bartender/Bar Director
Donna Cocktail Club
09.2015 - 11.2020
- Maximized guest experience by training staff, overseeing operations, creating programming, and resolving issues.
- Balanced daily registers and generated sales reports to support financial and administrative objectives
- Kept alcoholic beverages well-stocked and organized to meet expected demands.
- Adhered to state laws regarding alcoholic beverage services and customer regulations.
- Consulted with managers to organize special events and promotions.
- Implemented drink prep procedures, significantly reducing wasted stock.
Bartender
Nitecap
01.2017 - 09.2019
- Served high customer volumes during special events, nights, and weekends.
- Developed new signature cocktails to support bar marketing brand and increase profits.
- Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
- Followed alcohol awareness procedures for preventing excessive guest intoxication.
- Trained new bartenders on drink preparation, product promotion, garnish preparation, and sanitation protocol.
- Upsold menu items to customers, driving up per sale revenues and maximizing profits.
Immunohistochemistry Lead Technician
Lab Corp
05.2001 - 12.2018
- Mentored junior technicians in maintenance, repair and reporting duties.
- Managed team performance by training, mentoring, disciplining, and motivating employees.
- Planned, scheduled, and delegated daily work to team of employees.
- Performed troubleshooting and diagnosis on malfunctioning equipment.
- Managed daily activities, assigned tasks to specific staff members and utilized proven management techniques to cut work flow downtime and maximize revenues.
- Adhered to established policies and standards to safely complete projects.
Education
High School Diploma -
Saddleback High School
Santa Ana, CA06.1994
Skills
- Trade & Consumer Engagements
- Creating resourceful planning & budgeting in a timely manner
- Relationship development & management Creative
- Project Management
- Extensive mixology and spirits knowledge
- Adapt training modules according to skill set of others
Accomplishments
- Assisted in styling Natasha David's book Drink Lightly; nominated for Best New Cocktail or Bartending Book presented by Tales of the Cocktail Foundation
- Featured on Punch article: Mastering the Jungle Bird with my original recipe, October 2021
- Winner of the Gaz Regan, HLC Global Bartender Travel Scholarship, March 2020
- Selected to be 1 of 20 students in the Inaugural Wine Empowered Class 2020
- PUNCH Bartender In Residence, July 2019
- #1 Piña Colada recipe for PUNCH's blind taste test, 2019
- #3 Jungle Bird recipe for PUNCH's blind taste test 2019
Certification
- TIPS (Training for Alcohol Intervention Procedures)
- Bar Smarts Certification
- Food Handler's License
- NYS License, Immunohistochemistry Technician
Projects
- SNEAKEASY: Bacardí Rum Room x Stadium Goods - 2023
Commercial Strategy| Educational Training & Sampling
- Bacardí Reserva Ocho Speed Daiq Competition - 2023
Trade Strategy| Cocktail Strategy| Talent Recruitment
- Bacardí Rum Room & Chill - 2023
Trade Strategy| Cocktail Strategy| Talent Recruitment
- Bacardí Coquito Competition - 2021, 2022
Trade & Commercial Strategy| Trade & Commercial Promos
- ToTC: Bacardí Drag Ball - 2022
Batch Team Lead| Runner
- Nola Trade Dinner at ToTC - 2022
Organizer| Cocktail Strategy| Trade Strategy
- Bacardí Rum Rooms in NYC and ATL- 2021,2022
Trade & Commercial Strategy| Trade & Commercial Promos
- Ketel One: Marvelous Mondays - 2020-2021
Host| Script writer| Content Creator
- Fever-Tree x James Beard Foundation Mixer's Class - 2020
Host| Artistic Director| Script Writer| Cocktail Creator
Timeline
Bacardí Premium Rum Aficionado
Team Enterprises
07.2021 - Current
Cocktail Stylist
Freelance
03.2017 - 11.2021
Bartender
Nitecap
01.2017 - 09.2019
Head Bartender/Bar Director
Donna Cocktail Club
09.2015 - 11.2020
Immunohistochemistry Lead Technician
Lab Corp
05.2001 - 12.2018
High School Diploma -
Saddleback High School
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