Summary
Overview
Work History
Education
Skills
Languages
Timeline
Hi, I’m

FARAH EL ANTAKI

Cosmetic Counter Manager
Annandale,VA
FARAH EL ANTAKI

Summary

Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.

Overview

14
years of professional experience

Work History

TM International Group

Sales Manager
2019.02 - Current (5 years & 7 months)

Job overview

  • Handled customer relations issues, enabling quick resolution and client satisfaction.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Organized promotional events and interacted with community to increase sales volume.
  • Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
  • Developed and implemented comprehensive salesperson training program.
  • Produced contracts, reports, letters, and proposals for clients.
  • Improved sales processes to streamline customer acquisition and onboarding strategies.
  • Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
  • Initiated new sales and marketing plans for product roll-outs, distribution and media strategy.

Lord And Taylor

Cosmetic Counter Manager - Lancôme
2015.10 - 2019.01 (3 years & 3 months)

Job overview

  • Managed difficult or delicate customer interactions with politeness and professionalism, reaching resolutions promptly and according to store policies.
  • Analyzed sales, wrote sales reports and set sales goals for the counter .
  • Ordered supplies and inventory for the cosmetic counter.
  • Researched and assessed new products to develop effective merchandising and promotion plans.
  • Circulated cosmetic department to promptly and politely welcome customers and engage in conversation to assess needs.
  • Recruited, trained and supported cosmetic counter team members, emphasizing company policies, product knowledge and departmental goals across staff.
  • Gathered and analyzed sales and performance data to set and strategize departmental goals.
  • Recruited, hired and trained associates in company policies and effective sales techniques to increase revenue for busy cosmetics counter.
  • Delivered product demonstrations and sample applications, raising exposure of key brands.
  • Offered make-up tips and popular tutorials in alignment with latest trends.
  • Arranged merchandise to present visually appealing displays and attract clientele.
  • Trained team members in successful strategies to meet operational and sales targets.
  • Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
  • Examined incoming inventory, merchandised shelves and prevented shrinkage.
  • Assigned jobs to individual employees by considering factors such as previous training, current abilities and general knowledge.
  • Educated staff on strategies for handling difficult customers and challenging situations.
  • Mentored new sales associates to contribute to store's positive culture.

Dillard's

Cosmetics Counter Manager/Beauty Advisor - Lancôme
2012.07 - 2015.06 (2 years & 11 months)

Job overview

  • Trained beauty advisor's in sales techniques and product line to improve recommendations and increase upselling for department.
  • Managed team of 5 associates in cosmetics department to achieve and maintain highest standards of customer service.
  • Set up sales floor, developed department procedures and implemented company policies to maximize cosmetics sales.
  • Collaborated with human resources team to provide full coverage for department and create equitable schedules for associates.
  • Trained team members in successful strategies to meet operational and sales targets.
  • Coached cosmetics sales team on promotions and events to increase marketing effectiveness and boost sales of critical merchandise.
  • Maintained focus during busy times and delegated tasks to employees to keep business running smoothly.
  • Examined incoming inventory, merchandised shelves and prevented shrinkage.
  • Assigned jobs to individual employees by considering factors such as previous training, current abilities and general knowledge.
  • Mentored new sales associates to contribute to store's positive culture.
  • Submitted reports to senior management to aid in business decision-making and planning.
  • Set and updated weekly work schedules to meet coverage demands by considering factors like expected customer levels, planned promotions and individual employee strengths.
  • Developed, implemented and enhanced employee targets and operational policies to promote productivity and strengthen team performance.
  • Promoted business' development by building and maintaining relationships with new clients.
  • Recruited, managed and motivate member team to give every guest positive and memorable experiences.
  • Led and developed management the team.

Macy's

Cosmetic Sales Associate - Clarins
2010.04 - 2012.06 (2 years & 2 months)

Job overview

  • Delivered product demonstrations and sample applications, raising exposure of key brands.
  • Offered make-up tips and popular tutorials in alignment with latest trends.
  • Arranged merchandise to present visually appealing displays and attract clientele.
  • Boosted satisfaction and repeat business by recommending products in alignment with customer needs.
  • Applied merchandising and housekeeping procedures, adhering to corporate and brand standards.
  • Ranked among top sales performers.
  • Greeted customers, helped locate merchandise and suggested suitable options.
  • Answered customer questions about products and services, helped locate merchandise and promoted key items.
  • Checked pricing, scanned items, applied discounts and printed receipts to ring up customers.
  • Listened to customer needs and desires to identify and recommend optimal products.
  • Stocked merchandise, clearly labeling items, and arranging according to size or color.
  • Offered each customer top-notch, personal service to boost sales and customer satisfaction.
  • Coordinated restocking of sales floor with current merchandise and accurate signage for current promotions.
  • Balanced and organized cash register by handling cash, counting change.
  • Informed customers of current store promotions to encourage additional sales purchases.
  • Approached each problem with fresh mind and analytical strategies to quickly resolve concerns.
  • Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
  • Conducted product demonstrations to highlight features and redirect objections to positive aspects.

Perfume Shop

Sales Associate
2009.08 - 2010.03 (7 months)

Job overview

  • Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.
  • Provided positive first impressions to welcome existing, new and potential customers.
  • Helped customers locate products and checked store system for merchandise at other sites.
  • Answered customer questions regarding sizing, accessories and proper care for merchandise.
  • Prepared merchandise for sales floor by pricing or tagging.

Walt Disney World - Epcot

Sales Associate
2008.08 - 2009.08 (1 year)

Job overview

  • Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.
  • Provided positive first impressions to welcome existing, new and potential customers.
  • Helped customers locate products and checked store system for merchandise at other sites.
  • Answered customer questions regarding sizing, accessories and proper care for merchandise.
  • Prepared merchandise for sales floor by pricing or tagging.
  • Solved customer challenges by offering relevant products and services.
  • Increased sales by offering advice on purchases and promoting additional products.
  • Maintained customer satisfaction with quick and professional handling of product returns.

Education

Institute of Hotel And Tourism

from Hospitality
2007

University Overview

Hotel - Resort Front desk management

Front desk operations

Hotel departments functions and connections

Skills

  • Sales Program Coordination
  • Networking Events
  • Sales Tracking
  • Staff Leader
  • Cordial
  • Operational Records Review
  • Sales Records Management
  • Sales Quota Management
  • Team Recruiting and Onboarding
  • Sales Statistics Analysis

Languages

Arabic
French
English

Timeline

Sales Manager

TM International Group
2019.02 - Current (5 years & 7 months)

Cosmetic Counter Manager - Lancôme

Lord And Taylor
2015.10 - 2019.01 (3 years & 3 months)

Cosmetics Counter Manager/Beauty Advisor - Lancôme

Dillard's
2012.07 - 2015.06 (2 years & 11 months)

Cosmetic Sales Associate - Clarins

Macy's
2010.04 - 2012.06 (2 years & 2 months)

Sales Associate

Perfume Shop
2009.08 - 2010.03 (7 months)

Sales Associate

Walt Disney World - Epcot
2008.08 - 2009.08 (1 year)

Institute of Hotel And Tourism

from Hospitality
FARAH EL ANTAKICosmetic Counter Manager