Farah El Chaar
Beirut
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
16
16
years of professional experience
Work History
Strategy Director
InHype
10.2022 - 04.2024
- Led strategic alliances with key media market leaders, resulting in a 40% market share expansion within the key sectors
- Developed and implemented a market penetration strategy that positioned the company as a dominant player, achieving an 80% YoY business growth.
- Managed cross-functional teams to ensure successful execution of high-impact projects.
- Enhanced customer satisfaction with targeted marketing campaigns tailored to specific demographics.
- Led organizational change initiatives, resulting in a more agile and responsive workforce.
Middle East Marketing Consultant
Dr. Barbara Sturm
05.2022 - 10.2022
- Crafted and executed the brand's marketing strategy for the GCC region across paid social, OOH and events; leading to a 50% increase in brand awareness and a 35% boost in sales within the first year
- Prepared a 5-year growth plan for the region focusing on strategic partnerships and joint ventures to increase brand equity and market share.
- Conducted thorough market research to identify emerging trends and inform strategic decisionmaking.
Marketing Consultant
Independent Contractor
02.2019 - 05.2022
- Delivered strategic go-to market solutions for key clients like Arasi Resort Sri Lanka, enhancing their market presence and leading to a 30% increase in bookings.
- Achieved client vision and marketing objectives by collaborating with various departments.
- Managed budgets effectively, ensuring all marketing activities were executed within financial constraints.
Marketing Manager - Middle East
Net-A-Porter
09.2015 - 11.2017
- Formulated and implemented region-specific marketing strategies, achieving a 30% YOY growth in customer acquisition and 42% in sales, significantly enhancing brand presence in the Middle East
- Laid out the regional media strategy in line with both global and local objectives and concurrent with the region's Media Consumption trends
- Created dedicated regional campaigns for key moments in the region such as, Ramadan, Eid El Adha, and Wedding Season to increase NET-A-PORTER's market share and brand equity resulting in a 60% increase in site traffic and 30% increase in conversions.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Used data analytics to track lead generation campaigns and improve quality.
Marketing Manager
Bloomingdale's - Dubai
04.2015 - 08.2015
- Overlooked the planning and implementation of marketing strategies for both the Home and Fashion divisions
- Planned and executed targeted promotional campaigns, achieving a 25% increase in new customer acquisition and 35% in incremental sales
- Pioneered customer base segmentation for better efficiency across all CRM touchpoints resulting in a 30% increase in CTR rates.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
Assistant Marketing Manager
Bloomingdale's - Dubai
10.2012 - 04.2015
- Implemented focused promotional campaigns, resulting in an average 20% surge in overall sales
- Pioneered and introduced a ground-breaking cookbook club, captivating 2000 distinct patrons
- Managed the design, development and production of all seasonal Fashion and Home catalogs.
Wholesale Marketing Coordinator
Diesel
09.2011 - 04.2012
Marketing & Events Intern
Giorgio Armani
02.2011 - 05.2011
Events Coordinator
Aishti
06.2008 - 08.2009
Education
Fashion Marketing (A.A.S.) -
Parsons the New School for Design
Beirut, Lebanon06.2011
Bachelor of Business Administration -
American University
Beirut, Lebanon06.2008
Skills
- Agile Leadership in High Pressure Environments
- Brand Marketing and Strategy
- Business Strategy
- Integrated Marketing Communications
- Customer and Market analysis
- Strategic Partnerships
Languages
English
Arabic
Timeline
Strategy Director
InHype
10.2022 - 04.2024
Middle East Marketing Consultant
Dr. Barbara Sturm
05.2022 - 10.2022
Marketing Consultant
Independent Contractor
02.2019 - 05.2022
Marketing Manager - Middle East
Net-A-Porter
09.2015 - 11.2017
Marketing Manager
Bloomingdale's - Dubai
04.2015 - 08.2015
Assistant Marketing Manager
Bloomingdale's - Dubai
10.2012 - 04.2015
Wholesale Marketing Coordinator
Diesel
09.2011 - 04.2012
Marketing & Events Intern
Giorgio Armani
02.2011 - 05.2011
Events Coordinator
Aishti
06.2008 - 08.2009
Fashion Marketing (A.A.S.) -
Parsons the New School for Design
Bachelor of Business Administration -
American University
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