FARAZ KHAN
Singapore,Singapore
Summary
Seasoned business head and digital marketing professional with 17 years of experience across the Indian sub-continent, Singapore, and APAC. Skilled in building strong relationships and creating rapport with clients, businesses, and teams. Specializes in building, coaching, and leading dynamic, culturally diverse, inclusive teams for hyper-growth businesses. Demonstrates a strong track record of driving business results, from B2B sales for adtech/ecommerce/influencer marketing to establishing business growth planning/GTM/capability building for tech startups. Also experienced in leading strategy/media planning across global/local brands in APAC in media agencies. Currently heads the B2B digital sales leadership for brands and agencies across ecommerce, influencer marketing, and programmatic business (AnyMind) with a 189% year-over-year growth in Business in APAC. Incubated and managed the successful growth of two digital startups in Asia (Ada - Performance Business and Augmento), contributing to a 45% increase in bottom-line for country businesses across 9 markets in Asia. Prior experience includes leading quota-based digital SaaS sales (Adparlor APAC), heading digital strategy and planning for global brands, and holding various managerial roles in integrated media planning and programmatic sales (GroupM). Results-oriented achiever with a proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Head of Sales and Business Development (Partnerships/ Growth / Sales)
AnyMind Group SG
06.2022 - Current
- Singapore Business lead for Agency/Brand Partnerships, APAC lead for establishing regional trading deals across Social, Media and eCommerce.
- Building partnerships with regional media agency leaders, investment teams, trading leads and brand marketers across multi-category brands
- Established the b2b brand and agency partnership growth teams in Singapore across account management and business planning and development
- Established Sales Strategy, pipeline planning, and team capability planning and building and performance management
- Collaborated with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs.
- Increased sales revenue by implementing innovative marketing strategies and optimizing team performance.
- Negotiated contracts with major clients, securing long-term partnerships that generated significant revenue streams.
- Led a high-performing sales team to consistently exceed quotas and achieve top rankings within the company.
Head of Growth and Managing Partner (Start-up)
Augmento Global
01.2021 - 12.2021
- Responsible for building growth avenues driven by establishing data analytics capabilities, Martech and AdTech partnerships, and media advertising
- Built a revenue opportunity of USD 2.35Mil in the first 6 months of the start-up by leveraging existing relationships across countries and industries
Regional Head of Digital (Digital Consumer Acquisitions)
ada Asia (Axiata Group)
07.2019 - 12.2020
- Incubated a new-to-market start-up for ada Asia focused in acquiring digital consumers for businesses through extensive growth-hacking and digital performance marketing
- Responsible for Product strategy, Regional GTM strategy, P&L management, business development, sales planning, C-suite relationship management
- Structured a diverse multi-disciplinary team with a focus on employee engagement and recognition to inspire a team of 25 (across Digital Strategy, Sales, Performance marketing in 9 markets in Asia) to effectively collaborate and perform at high levels
- Managed a multi-category industries: Telco, Fin-tech, Banking and Finance, Automotive, Mobile Wallets, Digital Telcos with +45% bottom-line gains for 9 regional markets
Head of Client Success and Digital Services (Digital Consumer Acquisition)
ada Asia (Axiata Group)
01.2019 - 06.2019
- Built existing and new CXO client relationship and Adtech Partner management, manage digital strategy across client verticals including Fintech, Mobile wallets, Telco, Digital Telco, BFSI, Automotive
- Built business critical insights using data analytics, ensures cross functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives
- Re-structured and coached a diverse, multi-market, digital performance marketing team of 20, and coached two of my reporting team-mates to advance and take on country manager and regional responsibilities
Director Ad-tech Sales and Digital Strategy (Emerging Markets)
Adparlor Asia Pacific (Axiata Group)
07.2017 - 12.2018
- Responsible for driving quota-led digital ad-tech sales in 4 key emerging marketing of Sri Lanka, Cambodia, Bangladesh and Malaysia
- Expansion of role to lead 4 large regional enterprise Telcom clients with responsibility to establish local market capabilities in digital, team hiring and up-skilling, client digital strategy and relationship management
- Exceeded quarterly sales targets Q-o-Q by over 35% regionally over 1.5 years
Business Director - Client Leadership
Mediacom (GroupM)
09.2016 - 06.2017
- Led the Agency-On-Record for Celcom (Telco), 2nd largest account in Mediacom with billings of USD 15 Mil, across Pre-paid, Post-Paid and Corporate verticals with Omnichannel Media Strategy and Implementation
- 100%+ growth in digital investments to USD 5 Mil from USD 2.2 Mil (vs legacy offline to online spending ratios) in 1 year
Business Director - Media Planning and Strategy
Wavemaker (GroupM)
01.2016 - 08.2016
Manager to Group Head - Media Planning and Strategy
Wavemaker (GroupM)
01.2007 - 12.2011
Education
Master of Business Administration - Marketing
The Business School, University of Jammu
01.2007
Bachelor of Commerce -
University of Jammu
01.2005
Skills
- Strategic Development
- Customer Satisfaction Enhancement
- Strategic Business Planning
- Market Expansion Expertise
- Collaborative Relationship Cultivation
- Business Forecasting
- Process Improvement Strategies
- Team leadership
- Leadership Coaching
- Team management
- Multidisciplinary Team Engagement
- Strategic Planning
- Lead Conversion Strategy
- Customer Engagement Strategies
- Workforce Retention Strategies
- Digital Marketing Proficiency
Certification
- Certificate in Digital Product Management, Modern Fundamentals, Darden School of Business, University of Virginia, 01/01/20
- Executive Management: Leadership and Management in the Digital Age, INSEAD Singapore, 01/01/18
Coworkers Team Describe Me As
- Authentic
- Reliable
- Driven
- Collaborative
- Strategic
- Energetic
- Compassionate
- Creative
- Solution Oriented
Timeline
Head of Sales and Business Development (Partnerships/ Growth / Sales)
AnyMind Group SG
06.2022 - Current
Head of Growth and Managing Partner (Start-up)
Augmento Global
01.2021 - 12.2021
Regional Head of Digital (Digital Consumer Acquisitions)
ada Asia (Axiata Group)
07.2019 - 12.2020
Head of Client Success and Digital Services (Digital Consumer Acquisition)
ada Asia (Axiata Group)
01.2019 - 06.2019
Director Ad-tech Sales and Digital Strategy (Emerging Markets)
Adparlor Asia Pacific (Axiata Group)
07.2017 - 12.2018
Business Director - Client Leadership
Mediacom (GroupM)
09.2016 - 06.2017
Business Director - Media Planning and Strategy
Wavemaker (GroupM)
01.2016 - 08.2016
Manager to Group Head - Media Planning and Strategy
Wavemaker (GroupM)
01.2007 - 12.2011
Bachelor of Commerce -
University of Jammu
Master of Business Administration - Marketing
The Business School, University of Jammu
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