Fariha Humayun

• Administered marketing calendar and posted new content to coincide with new product and service releases.
• Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
• Devised strategies and roadmaps to support product vision and value to business.
• Provided digital marketing solutions to the business.
• Discussed SEO needs and optimized strategies for short- and long-term campaigns.

• Created and maintained database containing information on business proposals and contacts.
• Devised effective marketing, sales and other promotional initiatives.
• Researched and identified opportunities for account growth, account penetration and market expansion.
• Collaborated with sales and marketing departments to support business objectives and client acquisition.
• Reached out to potential customers via telephone, email and in-person inquiries.
• Pitched ideas for business development to executive team and gave in-depth presentations to clients using effective public speaking skills.

• Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
• Implemented marketing strategies for stand-alone, fully integrated company providing solutions to meet demands of fashion industry.
• Developed innovative and targeted collateral to support overall branding objectives.
• Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.

· Work closely with the Alumni Association Board of Directors, arranging its meetings, staffing its committees and ensuring strong and productive relationships between its members and the academic and administrative leadership.

· Establish and build relationships with a wide range of alumni, locally, regionally, nationally and internationally.

· Supervise Alumni Relations, administrative assistants, work/study employees and provide guidance to alumni volunteers.

• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
• Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
• Maintain close coordination with merchants and the agency, managing end to end promotions for special ranges/ products at retail, digital and activation level as per agreed timelines.

• Responsible for Stock and VM management.