Fariha Hussain
Brooklyn,NY
Overview
2026
2026
years of professional experience
Work History
Manager, Commerce Analytics
WPP
- Apply advanced analytics and data mining to uncover performance trends, deliver insights, and present recommendations that drive revenue and traffic growth
- Created ETL processes to save over 40+ hours a month on data pulls and reworking data
- Used SQL script to generate results and also automate processes and make ad-hoc requests faster
Senior Analyst, Commerce Analytics
WPP UNITE (before Mindshare)
- Directly create retailer-specific dashboards (i.e., Instacart, Google/SEM) to monitor commerce performance across different media KPIs
- Collected mixed data monthly across multiple media channels
- Pulled ad-hoc requests for investment team for their own data insights
Associate Director, Commerce Analytics
WPP UNITE (before Mindshare)
03.2022 - Current
- Perform storytelling from data and analyses and communicate insights to clients
- Communicated mixed modeling results to clients and implemented improvement strategies to improve overall sales
- Did custom AMC analysis on purchase trends, overlap reports
- Work exclusively on AMZ
Analyst
M Booth
04.2019 - 05.2021
- Visualizing campaign performance and data trends through visualization tools like Tableau and Power BI
- Generating monthly, quarterly and yearly reports that inform and provide recommendations to client on optimizing current earned media and paid social campaigns
- Optimizing clients’ websites by analyzing web traffic through Google Analytics and Adobe Analytics
- Developing SQL queries to extract sales data that would be used to supplement paid social and search reporting
- Created an earned media scoring methodology that brought in $200K for M Booth as it allowed clients to measure the effectiveness of their secured placements and their overall stance in their respective industry
Research Associate
Hill + Knowlton Strategies
09.2017 - 04.2019
- Conducted research on trends and competitors through analytical tools that informed automobile clients on possible next steps
- Analyzed data trends to provide ad tech clients with actionable insights on new positioning and messaging
- Measured real-time media coverage for a variety of clients to create topline industrial insights
- Compiled earned media coverage for healthcare clients using earned media tools providing strategic messaging
Education
Bachelor of Science - Double Major in Economics and Communications
City College of New York
01.2017
Skills
- Technical Skills: Microsoft Suite (Excel, PowerPoint), SPSS, SQL, Google Analytics, Adobe Analytics, Tableau, Power BI
- Social Media Tools: Brandwatch, Sprinklr, Sprout Social, Talkwalker
- Languages: Fluent in English; Proficient in Bangla
Timeline
Associate Director, Commerce Analytics
WPP UNITE (before Mindshare)
03.2022 - Current
Analyst
M Booth
04.2019 - 05.2021
Research Associate
Hill + Knowlton Strategies
09.2017 - 04.2019
Senior Analyst, Commerce Analytics
WPP UNITE (before Mindshare)
Manager, Commerce Analytics
WPP
Bachelor of Science - Double Major in Economics and Communications
City College of New York
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